ViewPoint

OCTOBER 16, 2014

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015.

Customer Surveys 120

Customer Surveys PointClear Optimization B2B Sales 120

Tony Zambito

DECEMBER 8, 2015

As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. In 2015, we have seen greater usage and the introduction of cloud-based platforms designed to automate buyer persona management. Take The State Of Buyer Persona 2016 Survey. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Contently

MAY 17, 2017

A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. According to the IAB , media buyers are spending 67 percent more on video marketing than they did in 2015. The post Survey: Marketers Want More Video. What Else Is New?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. Despite these advantages, new original research from a Contently survey shows that brands aren’t rushing to use these new formats. The post Survey: Brands Aren’t Ready to Commit to Native Publishing appeared first on The Content Strategist.

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

Savanta

APRIL 5, 2016

The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). The post How to boost your pay packet: The B2B Marketing Salary Survey 2016 appeared first on Circle Research - B2B market research company.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

KoMarketing Associates

MARCH 31, 2015

45% of survey respondents indicate social media is not a factor in vendor selection. The 2015 B2B Web Usability Report will be on the way soon! Unfortunately for B2B marketers, the response was quite similar to last year’s results, if not more emphatic. The role of social media and blogging remains a minimal in vendor selection.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The StrongView survey generated 377 responses, mostly from business leaders affiliated with North American companies.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. The Company. Funding rounds: Bootstrapped. A few milestones: gBETA Cohort 2018. WorkOutLoud is featured in: The Inspiration.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Biznology

JANUARY 2, 2015

It’s just as important to filter the right conversations for market research in social media as it is to sample the right respondents in a survey. What trends do you see emerging in 2015? The post 2015: The year social media listening grows up appeared first on Biznology. Let’s hear from you. Like this post?

Social Media 80

Social Media Media Work Management Marketing Management 80

ANNUITAS

JANUARY 13, 2015

Understanding your buyer has long-term benefits as well, the ANNUITAS survey also indicated a lack of focus on customer retention, “with only 32% of organizations listing this as a goal. Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications. Aligning to the buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Biznology

APRIL 22, 2015

Social Channels Likely to Be a High Priority in 2015. Once again, for 2015, it looks like the planned participation on the social channels is unchanging. You can see the entire survey and results online here. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Sword and the Script | B2B

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey! Want to create an amazing poll or survey in 2015?

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Influitive

MARCH 16, 2018

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Product 153

Product Opinions Vendors Customer Surveys 153

6sense

NOVEMBER 19, 2015

That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. Get more key insights from the 2015 Survey of B2B Marketers. And marketing will get the credit.

Marketing Qualified Leads 48

Marketing Qualified Leads Customer Surveys Lead Ranking Top of Funnel 48

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 63

Stats Video Marketing Verticals Emarketing 63

Moz

NOVEMBER 20, 2018

Check out the full survey! This year has seen the most explosive growth in GMB specific factors in the history of the survey. in 2015, so over the past 3 years, we’ve seen a 43% increase in the importance of review signals: Many practitioners talked about the benefits they’re seeing from investing in reviews.

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

SnapApp

JANUARY 29, 2015

These stats come from a survey put together by HubSpot and Qualtrics, and offers interesting info on average cost per lead, why leads don’t convert, and MQLs mapped against revenue achievement. Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We conducted a survey of over 500 professional services firms, seeking insights from senior decision-makers at businesses in fields including management consulting, architecture/engineering/construction, accounting and finance, marketing, technology, and legal services.

Work Management 48

Work Management Marketing Management Research Service 48

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

Content Standard

JANUARY 19, 2015

Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. The survey found that just 10 percent of marketers believe new innovations will have a definite impact on their 2015 marketing strategies. 14 percent said improved data collection and management.

Email Marketing 40

Email Marketing Marketing & Strategy Marketing Strategy Tips 40

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. New research from Gartner reveals that 50 percent of companies surveyed intend to boost their marketing budgets next year.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

Martech

APRIL 18, 2023

The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Further, the cord-cutting trend continues apace. Get MarTech! In your inbox.

Cable 90

Cable Broadcasting Television marketing Guidelines 90

Marketing Craftmanship

APRIL 16, 2015

In its report, 2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. Find stronger competitive advantage (40.8%).

Marketing Management 100

Marketing Management Service Planning Advertising Agencies 100

Content Standard

DECEMBER 24, 2014

The emerging trends of 2015 are taking shape as the year draws to a close. More than 60 percent of surveyed practitioners indicated increased lead generation as one of the most important marketing objectives for the upcoming year, according to Conductor’s Inside Enterprise SEO survey. Want more content marketing news?

Lead Generation 40

Lead Generation SEO PageRank Generation 40

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. Innovation/New Ideas. No other industry ranked innovation in their top five challenges.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48