4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. The post 4 Key Takeaways from the 2015 SiriusDecisions Summit appeared first on The Point.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. With this social media explosion comes the increase in social media influencers. Virtual Social Media. Social Media Today. Public relations is not what it used to be.

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2015: The year social media listening grows up


I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. So, Boolean searches are the way that most technology vendors help you find the right social conversations. The reason I think that social listening is growing up is that there is a better way.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.

The Best Marketing Conferences Of 2015

Marketing Insider Group

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Without any further ado, here is: The Best Marketing Conferences Of 2015. Social Media Strategies Summits February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. Social Media Marketing World in San Diego, CA from March 25-27 also bills itself as “the world’s largest social media conference.”

The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Casie Gillette (@Casieg) September 30, 2015. Social Crawlytics. At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are. While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. 2015 – this year we analysed +770,000 tweets from a total of 103,429 users. Content Marketing 2015: Top 100 Influencers and Brands Click To Tweet. Social Media Today. Social Media Mktg IT. Social Fave.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting.

Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO]


Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. ” He also shared his new understanding of how to quantify the principles behind social selling … and how sales professionals can do their jobs better by following a disciplined content marketing strategy: The post Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO] appeared first on Fathom.

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. B2B Online Marketing Blog Social Media Strategies

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. You’ll also find trending sales data that reveals how salespeople’s pressing challenges and priorities have shifted since last year, in addition to attitudes toward buzz worthy sales practices such as social selling.". Social selling is still more hype than reality.

2015 is the Year of Message Boards and Forums


In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for his or herself and a number of close friends. In 2015, blogs are a tough sell. 2015 will be the year of taking back control of the social network and returning to tools and platforms that are both familiar and also much more configurable than their big, global, extroverted, social networking brethren.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. This year look for one on Marketing Analytics and an update on social media lead generation. Social Media. Social media is social networking.

Preventing Healthcare Security Breaches in 2015


As of August 18, 2015, total data breaches as reported by the Identity Theft Resource Center (ITRC) are up 2% this year, not including the recent Ashley Madison data breach. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The post Preventing Healthcare Security Breaches in 2015 appeared first on Fathom. The Harsh Reality about Healthcare Security Breaches.

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

SMX East 2015. — Session : Better Together: Search & Social. Session Date : Thursday, October 1 st 1pm EST. Session Overview : Search and social media may seem like two different species, but they have plenty in common. Combine your search and social media marketing efforts and teams and maximize results of both. Pubcon Las Vegas 2015. Session : Social Media and How It’s Impacting Pacific Rim Consumers. Searchlove London 2015.

Business in 2015: How the CMO and CIO Will Determine the Future

Crimson Marketing

The two executive roles that matter most for 2015 are the CIO and the CMO. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . “The CMO of 2015 must take charge of customer-centric innovation, starting with mobile and expanding out into every marketing technology-enabled channel. The CIO of 2015 must expand their focus beyond IT or they “will see their budgets cut and their positions marginalized.”

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Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? User-generated content won’t only be relegated to the realm of social media. According to Neil Patel, co-founder of KISSmetrics , community is going to be a big focus of marketing in 2015. We’ll see clearer definitions and get a better understanding of social native ads, native display, and custom sponsorships.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. SOCIAL MEDIA MARKETING.

Social Selling? Let’s Try Listening


Out of the environment of this electronically networked universe, the concept of social selling has taken root. The reasons for its existence and conditions for its growth are clear: Social selling is a logical extension of old-fashioned word-of-mouth marketing on an insane and potentially limitless scale. But as the potential for (often shallow) social-media fueled connection increases, I’d like to raise some questions: How are you connecting? The post Social Selling?

Effective Social Selling = Mindset over Tactics


What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. 40% closed 2-5 deals using social media, and 10.8%

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

— dennis kardys (@dkardys) September 8, 2015. — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. — Jenny Kessman (@jakessman) September 9, 2015. Thanks #INBOUND15 & @azizansari for the funniest conversation abt romance, social media & small water cups ever! — Eric Klinenberg (@EricKlinenberg) September 10, 2015.

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Tools I use to amplify social campaigns


I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. The post Tools I use to amplify social campaigns appeared first on Biznology.

2015 Resolution Series: Professional Development

EMagine B2B Blog

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. Some conferences on our radar include: SWSX - March 13-17, 2015 Austin, TX. MozCon - July 13-15, 2015 Seattle, WA. Inbound 2015 - September 8-11, 2015 Boston,MA.

5 Keys to Healthcare Social Media Success as 2015 Comes to a Close


With Q4 right around the corner, it’s time to think about your final social media marketing efforts for 2015. Here are five keys to social media success to help you finish the year strong: Be consistent. It’s common for healthcare marketers to slow down on social media posts this time of year, both intentionally and unintentionally. Don’t let these challenges derail the social media marketing success you’ve been working on all year.

Your social media marketing automation solution


Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. In The Biggest Social Media Science Study: What 4.8 Here’s the list of web apps I use on a daily basis to keep the social media trains running on time.

Social media marketing isn’t a popularity contest


Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. How to Make the Most of Your Social Media Marketing with Less.

Is your social strategy effective?


Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working? The post Is your social strategy effective?

Tools that help monitor and measure social traffic


All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. It is easy to use, and is a comprehensive analytics tool for this social channel.

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.” Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )?

Top 5 social media video tutorials available online


That’s especially true for content managers, who are constantly trying to stay abreast of the latest trends in social media marketing—not to mention a variety of other categories. Videos can provide quick tutorials on how to use new social platforms in a more engaging way than just about any other medium. Yet when it comes to locating videos that teach us how to do social media video better, what seems to be a simple task becomes challenging.

Google has carnal knowledge of social


G+ has never been able to deliver and Google had been seriously hobbled, only able to access Twitter’s view of the world, through hashtags and @replies, with attached images and 140-character insights, and across the accelerating and braking social signals of shares, reshares, and retweets, once-removed using third-party services that were akin to having access to the stock market via Yahoo! The post Google has carnal knowledge of social appeared first on Biznology.

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What’s the next big thing in social media?


It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. So, maybe the first thing to learn is that the next big thing in social media might turn out to be described as something different than social media–just like the next big thing in search was social media. The post What’s the next big thing in social media?

Survey says: ANZ Companies use social media for business


Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. The nature of social media makes it very easy to segment and target your audience. Social Media Use. Social Media Sites Used.

How to Blog Workshop February 20, 2015 in Los Angeles

B2B Marketing Traction

On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles. What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.” A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise.

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Social media monitoring: why it’s a must


Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business.

Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015


Before you can dictate a content strategy, nurturing logic, or a social media plan you need to know how your buyer consumes content. Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications. In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.”

Social media content discovery and curation for the win


There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. It doesn’t take much oversight to put all of your properties into a stasis that will soon become a social media ghost town of your own making.

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

Social is important to search. Another client came in looking for an SEO program but ended up wanting us to focus on the social media side of things. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.