Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Martech

APRIL 18, 2023

Second, Nielsen reported a software error had caused it to undercount out-of-home viewership for nearly six months. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Bad timing. Further, the cord-cutting trend continues apace.

Cable 90

Cable Broadcasting Television marketing Guidelines 90

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 63

Stats Video Marketing Verticals Emarketing 63

SmartBug Media

APRIL 6, 2023

Use surveys. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Read market research reports. This blog was originally published on August 14, 2015 and has been updated since. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We conducted a survey of over 500 professional services firms, seeking insights from senior decision-makers at businesses in fields including management consulting, architecture/engineering/construction, accounting and finance, marketing, technology, and legal services.

Work Management 48

Work Management Marketing Management Research Service 48

ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Word to the wise…do not even mention selling, or your solution while conducting a survey or you will lose credibility, as well as any potential customer down the line.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

KoMarketing Associates

FEBRUARY 21, 2017

The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). By 2015, approximately 36 percent said they were ready to take on the challenges of a “data explosion.”. Marketing Challenges Presented by Data and Analytics.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Marketing Craftmanship

APRIL 16, 2015

In its report, 2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. Find stronger competitive advantage (40.8%).

Marketing Management 100

Marketing Management Service Planning Advertising Agencies 100

SnapApp

JANUARY 29, 2015

These stats come from a survey put together by HubSpot and Qualtrics, and offers interesting info on average cost per lead, why leads don’t convert, and MQLs mapped against revenue achievement. Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. New research from Gartner reveals that 50 percent of companies surveyed intend to boost their marketing budgets next year.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

Customer Experience Matrix

OCTOBER 6, 2015

Unlike Jane Austen, I have facts for my assertion: e-tailing group's 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their shopping experience accordingly. But marketers also recognize that they have a long way to go.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Martech

APRIL 1, 2022

Last year Nielsen reported $894 million in revenue and a 23.94% net profit margin. “It In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error. The consortium’s offer of $28 per share is a 60% premium over the pre-jump price. The group will also be taking on the company’s $5.7

Purchase 101

Purchase Work Management Product Television marketing 101

Content Standard

JANUARY 19, 2015

Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. The survey found that just 10 percent of marketers believe new innovations will have a definite impact on their 2015 marketing strategies. 14 percent said improved data collection and management.

Email Marketing 40

Email Marketing Marketing & Strategy Marketing Strategy Tips 40

Zoominfo

JULY 1, 2019

Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

MAY 4, 2017

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

Transparency 120

Transparency Marketing Report Ads Advertisements 120

Marketing Insider Group

OCTOBER 21, 2021

Content Marketing Institute annual survey on Content Marketing Trends. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. The second bug trend is AI-generated content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Hubspot

APRIL 13, 2021

The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. 95% of survey respondents said webinars play a key part in their marketing efforts, and 38% consider webinars critical to their digital communications. Demand Gen Report ). Demand Gen Report ). General Webinar Stats. LinkedIn ).

Webinar Metrics 89

Webinar Metrics Stats Marketing & Strategy Marketing Strategy 89

Content Standard

FEBRUARY 17, 2015

We’re more than a month into 2015, and there’s no better time for an industry update. I’ve analyzed over a dozen reports on digital marketing and content strategy from this year, and I’ve pulled together some of the more telling insights and trends to help improve how you go to market over the next 10.5

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. Innovation/New Ideas. No other industry ranked innovation in their top five challenges.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Hinge Marketing

JANUARY 22, 2015

Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. The report details expenditures according to characteristics like firm size, organic growth rate, and geographic market. Download it and fill it out as you are able.

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

ANNUITAS

JULY 23, 2015

We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. However, it’s imperative you put stock into benchmarks and reports that are relevant to you, your industry, your segment and most importantly, your buyers. We learned a great deal in conducting two large surveys.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

MARCH 21, 2017

Businesses are seeing the value of Weibo, as evidenced by a 35 percent growth in the number of Weibo Enterprise Accounts between 2015 and 2016. Additionally, the report offered demographic data on the Weibo Enterprise Account audience. percent of those surveyed have used Weibo and 31.2 million businesses. the data shows.

Business 125

Business Social Media Internet Marketing Demographics 125

KoMarketing Associates

MARCH 7, 2017

Out of the 3,000 companies surveyed, 38.7 Roughly half of the companies surveyed have an official mobile site (54 percent) and about 40 percent are leveraging search marketing specifically targeting mobile users. Between 2015 and 2016, enterprise use of this medium grew 6.7 percent are leveraging digital channels. percent to 55.1

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

B2B Marketing Directions

FEBRUARY 20, 2022

This initial consideration set is based on the mental impressions they have formed from a variety of touch points such as their experiences with a company, brand or product, advertisements, content resources, news reports and conversations with family, colleagues and friends. The study defined the Pre-Decision stage as ".

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Interested in looking back at last year’s report?

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Content Standard

JANUARY 21, 2015

Fortunately, most businesses are expected to increase content marketing budgets in 2015. Fifty percent say that producing engaging content is a challenge and only a third of survey respondents have a documented strategy. ” This is true, but if content has indeed become king, documentation of content strategy has become queen.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Top of Funnel 40

KoMarketing Associates

MARCH 31, 2015

We’re closing in on the launch of our second annual B2B Website Usability Report. 45% of survey respondents indicate social media is not a factor in vendor selection. The 2015 B2B Web Usability Report will be on the way soon! Announcing The Inaugural B2B Web Usability Report. Stay tuned. Related Posts.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Neglecting your Database.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Content Standard

MAY 20, 2015

Business Insider and the Interactive Advertising Bureau reported native advertising would generate approximately $21 billion in ad spending by 2018—that’s more than four times what was recorded in 2013. The Growth of Native. Perhaps even more surprising is the changing view of native ads among media professionals.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Influitive

OCTOBER 11, 2015

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279