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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. Was this Martechaggedon?

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

Are these objectives on your 2015 road map? If there are gaps in your data or if you simply don’t trust what’s in your database, there are plenty of enrichment tools to append or replace your data—NetProspex, ReachForce, and RingLead, to name a few. Lead Nurturing with Emails.