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My 2015 Sales & Marketing Predictions

Crimson Marketing

I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology'

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4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Review Metrics – Date ranges include 1 day, 7 days and all time.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

We’ll see a range of wearables, plus even implants to detect disease biomarkers. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Digital Health Landscape 2015: Influencers & Brands Click To Tweet. Mapping the community. DOWNLOAD THE FULL REPORT TODAY!

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2015 Marketing Budget Trends by Channel

B2B Marketing Directions

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

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Microsoft ad platforms end support of Twitter tomorrow

Martech

We’re trying to achieve here a sensible middle ground, or we’re trying to satisfy a range of things, which is how to ensure the public has their voice,” Musk said at an industry event in Florida, “but also that you’re able to serve your brands and improve the perception of your brands, and your sales as well.” Get MarTech! In your inbox.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

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What High-Performing Marketers are Planning for 2015

B2B Marketing Directions

The prognostications range from timid to bold, and while I wouldn't bet my retirement savings on most of them, some of the predictions are realistic and insightful. What are best-in-class marketers planning to do in 2015 to address these challenges? In this webinar, Ms. My sales team needs different resources due to this new buyer."