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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. I am pleased to introduce ten standouts here. We are lucky to have all these skilled B2B marketers in our camp. Or the soda bottle.

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How Collaboration Creates Economic Opportunity for the Global Workforce

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Hot Topics of this Episode Include: How a startup mindset can benefit any organization in times of uncertainty. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts. Catch all episodes here.

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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. He last joined us in June 2015, so we’re pleased to chat with him again and see what’s changed since then. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations. Like this post? Sign up for our emails here.

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12 B2B Marketing Blogs You Need To Read

Marketing Insider Group

In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer.

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. Instead, they told him they could have it built in three months.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Go-to-market efforts with expansion benefit from new sales and marketing leaders, CEO Brad Birnbaum said in a 2018 episode of the SaaStr Podcast.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.