KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

KoMarketing Associates

OCTOBER 6, 2015

And as fast as we all worked to get them implemented, they went away. Shehata went on to give some great tips on how to communicate more effectively and make friends within your organization (ahem #SEOdonutday). Never tell the dev team “it’s easy” as you don’t know the scope of work. Image optimization.

SERP 120

SERP Conference SEO Demographics 120

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. The personalities and styles are always different and sometimes, even the culture as we work with global companies. And you won’t know this until you start working with the tool. So what should I have done?

Demand Generation 100

Demand Generation Demand Generation Work Management 100

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. As so much of our demand generation work at Spear is founded on tried-and-true principles (Sell the Offer, Not the Product!)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ViewPoint

FEBRUARY 12, 2015

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before.

Social Media 120

Social Media Media ROI Organic Leads 120

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Need some guidance or examples of how this works? The integration of video content has been a confusing topic for many in the B2B space. Interviews. Repurpose Existing Content.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Webbiquity

MAY 30, 2023

We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Use a hashtag (e.g.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. Maybe I was just sensitive. They both sound pretty good, right? So, which is the ultimate approach?

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most organizations don’t have a marketing funnel. ” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Aberdeen

FEBRUARY 17, 2023

As an experienced cybersecurity professional, Brink has observed that many organizations are allocating significant resources to cybersecurity. Data breaches continue unabated, with over 9,000 public disclosures between 2015-2019. Brink cites a study by Cyentia as the best work he has seen in this regard.

Allocation 40

Allocation Organization Phishing Video Marketing 40

ANNUITAS

JANUARY 13, 2015

The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. If you don’t know your buyers inside and out, there is little guarantee that your demand generation programs will work in the way you expected. Aligning to the buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. The post Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit appeared first on Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

ViewPoint

JULY 17, 2013

Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. When you step out in the year 2015, and the landscape may look quite different. As many as 100 million people are expected to telecommute to work by the year 2013. Good question.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Again, this solves a problem for their audience that is common, and helps their audience members organize in a smart way to solve it. Kind of like domes.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

ANNUITAS

DECEMBER 23, 2014

This worked because customers did not know how to solve their own problems, even though they had a good understanding of what their problems were. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Marketing organizations will change. Multi-channel communication will be more important than ever.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Additional highlights from 2015 include: Received analyst recognition as the leader in space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We worked tirelessly to further the field of predictive intelligence. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. To kick off 2015, we raised $20M of equity to help fuel our aggressive growth.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. MozCon - July 13-15, 2015 Seattle, WA.

Webcast 40

Webcast Webinar Metrics Conference Curation 40

Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. To put that into perspective: approximately 1 Gig of HDTV data, delivered at 2015 speeds, amounts to 7 minutes of video.”. This has even been more evident with the recent shift to remote working.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Marketing Insider Group

FEBRUARY 4, 2020

And, those blog posts you’ve worked so hard on? That’s why we work so hard to spread the word about employee activation. That’s why we work so hard to spread the word about employee activation. Employee-created and -shared content is about as organic as you can get. We couldn’t agree more.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Adobe Experience Cloud Blog

AUGUST 29, 2016

In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors. But just because those signals don’t directly impact your page ranking doesn’t mean that social media and SEO don’t work together.

Social Media 113

Social Media SEO Media Lead Ranking 113

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. “But as an organization matures, the focus shifts to expanding existing business, and that’s more about air coverage than sourcing.” This may cause a positive culture shift in B2B organizations.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Tech Dump and Tech Discounts are linked organizations that serve all of those purposes. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. The Launch.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Content Standard

FEBRUARY 17, 2015

We’re more than a month into 2015, and there’s no better time for an industry update. Beyond product and service innovation, businesses are tasked with becoming digital-first organizations in order to reap the Web’s data-rich benefits. This forces staff to expand their skill sets and do more work with less resources.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Organizations at the forefront will act on that data to optimize their marketing mix.

Planning 48

Planning Work Management Trends Marketing Management 48

Biznology

JANUARY 6, 2016

It’s an eclectic list, culled from contacts I happened to make in 2015. In 2007, he took the initiative of starting a professional association around the subject, and gathering up more than 9,100 members over the years, receiving 123,000 visits in 2015. Her fascination for me is how easy she is to work with as a co-author.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48