KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Square 2 Marketing

JUNE 27, 2019

Most of those updates are minor and have little impact on your approach to driving organic rankings. What You Need To Do To Upgrade Your SEO Work To 2020 Standards. Did you know that Google updates its search algorithms 500 to 600 times a year? It you want to see all of the latest updates, click here.

Organization 73

Organization Optimization Aggregators Curation 73

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 If we were to provide a rank in the traditional sense, we would choose the first true organic listed site. If a large volume of your organic traffic is driven by mobile, how will not having that mobile friendly tag affect your traffic? Click to Enlarge.

SERP 120

SERP Mobile Marketing SEM Conference 120

ANNUITAS

MAY 13, 2015

In analyzing the results from last year, it was clear that the majority of B2B enterprise organizations are in the process of maturing their Demand Generation practices and acquiring the right skill sets to do the job. According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

KoMarketing Associates

FEBRUARY 2, 2015

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. More Dollars to Advertising. Conclusion.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

OCTOBER 6, 2015

Shehata went on to give some great tips on how to communicate more effectively and make friends within your organization (ahem #SEOdonutday). Casie Gillette (@Casieg) September 30, 2015. Never tell the dev team “it’s easy” as you don’t know the scope of work. jshehata #smx #22D.

SERP 120

SERP Conference SEO Demographics 120

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. When an organization moves to a program-based approach, there is a buyer-centric approach to how content is delivered. Commit to Change-.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

FEBRUARY 9, 2016

I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. As a consultant or anyone trying to drive change within an organization, you can sense an aversion to change the moment you step into the room. There will always be someone who isn’t on board-.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Three of the biggest marketing trends for 2015. Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Crimson Marketing

APRIL 15, 2015

And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” The post Infographic: What’s Trending In Marketing for 2015? ” - Colin Alsheimer, Weber Shandwick. Source: Uberflip.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. For example, we could use predictive solutions to build a target list of prospective accounts, and then programmatic advertising to target those organizations online. (AN) AN) Hello, Howard. HS) Data is critical.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Vidyard

SEPTEMBER 22, 2015

While most IoT announcements talk about the possibilities of connecting consumer devices to each other – an alarm clock to a coffee maker – Salesforce IoT Cloud talks about building an infrastructure to make those experiences possible, and giving organizations a means to interpret all the data created by devices. .

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) Some of organizations provide information at no charge but do check their citation policies. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Webbiquity

MAY 30, 2023

Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most organizations don’t have a marketing funnel. ” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

ANNUITAS

JANUARY 13, 2015

The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. Understanding your buyer has long-term benefits as well, the ANNUITAS survey also indicated a lack of focus on customer retention, “with only 32% of organizations listing this as a goal.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Marketing Insider Group

FEBRUARY 12, 2018

Their organizations are 2.1 By 2015, the vast majority of B2B marketers, about […]. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. times more likely to be positioned as an industry leader.

Analytics 280

Analytics Marketing & Strategy B2B Marketing Marketing 280

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. The post Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit appeared first on Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Aberdeen

FEBRUARY 17, 2023

As an experienced cybersecurity professional, Brink has observed that many organizations are allocating significant resources to cybersecurity. Data breaches continue unabated, with over 9,000 public disclosures between 2015-2019. However, the results of their efforts are often unclear.

Allocation 40

Allocation Organization Phishing Video Marketing 40

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Organizations now recognize that the customer journey doesn’t stop once your prospect signs the purchase order.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

ViewPoint

JULY 17, 2013

Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. When you step out in the year 2015, and the landscape may look quite different. Should they keep their expensive sales duo: inside sales AND field sales? Or just go with inside sales?

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. Maybe I was just sensitive. Note this quote from Marketo. Inbound, Outbound?

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Marketing organizations will change. Multi-channel communication will be more important than ever.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. With a meaningful content marketing strategy, you can.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

ANNUITAS

DECEMBER 23, 2014

Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations. As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Additional highlights from 2015 include: Received analyst recognition as the leader in space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Again, this solves a problem for their audience that is common, and helps their audience members organize in a smart way to solve it. Kind of like domes.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338