EMagine B2B Blog

DECEMBER 17, 2014

As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. My recommendation for 2015 is simple and clear – Consider LinkedIn PPC. My recommendation for 2015 is simple and clear – Consider LinkedIn PPC. This summer LinkedIn acquired Bizo, a multi-channel B2B ad exchange.

PPC 40

PPC Linkedin Online Marketing Planning 40

Buffer

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. To achieve this he uses a multi-platform approach. To aid collaboration across the team, Urch recently was set up a Slack channel called #social-hit-squad.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Customer Experience Matrix

MARCH 6, 2016

Although the company’s growth slowed a bit in 2015 (customers up 30% to 35,000; revenue up 25% to $100 million) CEO Clate Mask said the management has recently committed to a goal of five million customers by 2030. company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Onalytica B2B

FEBRUARY 22, 2016

Encouragingly, social media can now be used extensively as a channel to communicate with and influence community leaders, activists, journalists, non-profit organisations, businesses, and consumers worldwide as they discuss the topic and search for ways to develop collaborative solutions. MAPPING THE COMMUNITY.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Why Multi-Touch Attribution Models Dominate the Landscape.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Content Standard

DECEMBER 9, 2020

The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. Sadly, Google+ quickly became known as the social channel used by Googlers … only. In 2015, Adobe and PageFair estimated that ad blockers deprived online publishers of $21.8

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. The channel moves quickly, and marketers need to stay agile to move alongside it. Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

ANNUITAS

JULY 14, 2015

Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. It’s a Multi-Channel World. Think multi-channel.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

DiscoverOrg

OCTOBER 19, 2017

Based on this, in 2015, I began building an ABM program focused on selecting a list of target accounts and finding ways to promote specifically to those accounts, with the help of Kristen Wendel. Thanks to an increasing number of partner integrations, you can run multi-channel account-based marketing campaigns with consistent messaging.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Marketing Insider Group

AUGUST 27, 2015

Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. It’s a Multi-Channel World. Think multi-channel.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

The Lead Agency

OCTOBER 23, 2017

There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. The 2015 State of Pipeline Marketing Report found, “marketers who reported ROIs greater than 1.5x Tracking traffic from your marketing channels is the first step. Multi-Touch Attribution Models.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Onalytica B2B

JANUARY 6, 2016

times higher in H1 2015 than the overall average in full-year 2014, based on data from RhythmOne. Increase in X-Channel Measurement of Influence. The most effective influencers will be delivering their content across multiple channels. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Oktopost

OCTOBER 23, 2019

In that case, it’s best to determine what you’re getting from the platform and develop a plan to rely on your other channels. On the one hand this is good, since this will give advertisers a more holistic reach within the Google ecosystem (especially with mobile and multi-device browsing). Now Google has set a date: early 2020.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Hubspot

FEBRUARY 24, 2015

As a CMO in 2015, you’ve got to be able to find the right data to effect change within your organization, make an impact with your target audiences, and bring that data to life in ways your business understands. Today’s consumers don’t think in channels. What skills do you think are essential to CMOs in 2015?

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Bannerflow

SEPTEMBER 7, 2021

And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015. Uber’s ads across all channels quickly built a reputation for putting people first. Volvo Trucks.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. These campaigns execute Mintigo’s instructions for the right channel and timing for each prospect, capture the response, and alert Mintigo to start again.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Engagio

MAY 12, 2020

Founded in 2015 by the experts that built Marketo, Engagio helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Martech Advisor

DECEMBER 17, 2019

With more economically active consumers owning or using at least 2 devices, it is no surprise that customer experience leaders are aiming to orchestrate omnichannel, cohesive and connected experiences for customers, that is consistent across devices, platforms and channels. And this did not begin today, its accelerating today.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Customer Experience Matrix

OCTOBER 1, 2014

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

NOVEMBER 21, 2014

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction. data sources.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

KoMarketing Associates

JANUARY 12, 2016

Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. The key to telling a credible, engaging brand story is multi-stage, multi-channel engagement. ONE: Don’t Build Without A Brand Backstory. Start The Story Anywhere.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. He is interested in integrating marketing messages across multiple online and offline channels. Karissa Bell Karissa is a Senior Tech Reporter at Mashable, a multi-platform media and entertainment company.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Digilant

OCTOBER 15, 2020

As if advertisers needed additional challenges to deal with during this time, consumers started to experiment with online buying channels more frequently, and social media skyrocketed in popularity. The beginning days of this new customer-centric marketing world more closely mirrored what we know of today as multi-channel marketing.

Planning 52

Planning Advertising Agencies Work Management Paid Search Agency 52

Launch Marketing

SEPTEMBER 19, 2018

In UGC campaigns, brands will run contests or request for new product ideas through their website, email marketing and social media channels asking consumers to participate by submitting original, brand-related content, with the hope of being featured by the company and/or winning a prize.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. In 2015, the REI Foundation made a $1.5 Our teams know how to identify a story and report on it with fact-checking and a multi-source approach at pace.”.@REI’s OptOutside.

Content Marketing 105

Content Marketing Planning Work Management Paid Search Agency 105

Valasys

FEBRUARY 28, 2020

billion in 2015 to $4.0 Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing. Content is studded everywhere on the digital channel. Social Listening : Listen to what your customers are talking about your brand on social media channels.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Inbox Insight

DECEMBER 10, 2018

billion) in 2015, to £3.39 In today’s mobile-first, always-on world, brands need to be more ‘joined-up’ in their communications in a multi-channel way, whilst ensuring data compliance. We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Heinz Marketing

OCTOBER 12, 2020

And what’s exciting about that is we get to work with a lot of different types of B2B businesses and bring a lot of our thinking, our methodologies, our ways of conducting multi-channel outbound to the table, and so it never gets boring around here. Then sort of reaching someone called another channel.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

SnapApp

APRIL 2, 2018

Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline. It encompasses marketing efforts across many different channels and mediums like social media, PPC, radio, email, print, digital, and more. . An omni-channel approach is key.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

DivvyHQ

SEPTEMBER 14, 2016

DivvyHQ has clients in more than 20 countries and works with big brands such as Marketo, Ben & Jerry’s, General Mills, National Geographic Channel, AARP, Samsung, and Roche. CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. For more information, contact DivvyHQ at contact@divvyhq.com. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

DivvyHQ

SEPTEMBER 14, 2017

About Content Marketing Institute: Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. 500 company.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

TaylorMadeIn KEW

JANUARY 18, 2015

As I wrote last week, while I anticipate that many of the so-called ‘traditional’ marketing activities will be making a comeback in 2015, I hope that we won’t just go back to doing the same things in the same ways, trusting that they will appear ‘new’ because we haven’t done them in a while. Well, why should I care?

Multi-Channel 48

Multi-Channel Marketing Agencies 1 Broadcasting Rules 48

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

SugarCRM

FEBRUARY 18, 2016

Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013). What channels will you target? Why is Video Taking Off in B2B Marketing? Do they follow best practices?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50