Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Things like: We chose [the vendor] because they really seemed to “get” us.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. Richard Hill (@RHsays) November 20, 2015.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

APRIL 21, 2015

At its very basic level, a “persona” is a character. Personas in the world of music refer to an artist assuming a role that matches the music they sing (think Ziggy Stardust adopted by David Bowie). In psychology, a persona can refer to the mask or appearance one presents to the world. Do you know the difference?

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

ANNUITAS

OCTOBER 8, 2015

There was a lot of information to be reviewed from the responses, but once again, what aspect stood out was the tactical approach that marketers are taking to demand generation. When you look at a marketing campaign, it has a starting point and an ending point.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

JULY 28, 2015

*This post was first published in January 2015 via ANNUITAS.com. Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. How should B2B Enterprise marketers approach buyer insights?

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. Specifically, how marketing leaders (VPs, CMOs, C-Suites) engage in the buyer’s journey, interact with content, and make decisions. The survey reveals key trends and opportunities for marketers to improve the buying experience. in 2015) to 6.8 (in

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Hubspot

JUNE 2, 2020

Marketing Margie. Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. How Does Artificial Intelligence Impact Marketing? The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? How Can I Improve Sales Efficiency and Sales Effectiveness? Step 3: Optimize these activities.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Takeaways for Marketers. The # 1 priority for B2B marketers in 2016 will be understanding buyers , according to research conducted by the ITSMA.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 125

Top of Funnel Work Management Marketing Management Cold Calling 125

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Canadian Marketing Association

FEBRUARY 11, 2016

Content marketing will continue to be a hot topic in 2016. According to Content Marketing Institute's 2016 B2B Report , 76% of marketers have stated their organization will produce more content in 2016 than they had in 2015. need to find ways to bring products to market faster). Margaret or Patrick). title/role.

Business 48

Business Tips Word of Mouth Content 48

Conversica

MAY 22, 2018

In 2015, all the schools surveyed responded to incoming prospective student leads; in other words, 0 percent did not respond. This research was conducted over a 22-day period, using different secret shopper personas to request contact from the companies surveyed. About Conversica.

Education 40

Education Research Sales Qualified Leads Gartner 40

Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. What's a marketer to do to make sure your buyers find you early and often?

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. It also affects how B2B marketers can reach buyers. This is up from 35% in 2011. The results were surprising.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. But when they succeed, the results can be impressive.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

Terminus

JANUARY 3, 2018

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. This combination ties together marketing execution with measurement. Our Journey to Joining Terminus and BrightFunnel.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Hubspot

DECEMBER 29, 2015

You'll need a workhorse vision where your website is built to play an active role in your sales and marketing efforts rather than operating as an elaborate, fancy brochure. Instead, focus on using the specific language your marketing personas will use to research a problem that you can solve.

CMS Development 28

CMS Development Marketing Websites Work Management Marketing Management 28

Heinz Marketing

AUGUST 20, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Today is no different. Very excited.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Paid Search Agency 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

SmartBug Media

DECEMBER 17, 2019

You market to the contact or lead based on what you know about them. If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. The Buyer Persona(s). It’s a win-win situation.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

ANNUITAS

AUGUST 4, 2015

A Content Map plots your buyer personas against your buyer journey for their information needs at each stage. A general representation of this concept is below: Of course, the first step is to understand your buyer journey and the personas involved. What their information needs are at each stage. Where they get this information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

KoMarketing Associates

OCTOBER 27, 2015

“Without a strategy, marketing is just stuff. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. However, most marketers will agree understanding today’s audience is easier said than done. The world has enough stuff, be intentional.”.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

chiefmartech

APRIL 19, 2017

Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology. Marketing automation.

Account Based Marketing 43

Account Based Marketing Marketing Management Marketing Automation Services Ideal Customer Profiles 43

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. Since the beginning (approximately 10 years ago), social media marketing has centered on brands (e.g., Sounds like something every company should support and be engaged in doing, don’t you think?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Hubspot

MAY 12, 2022

Creating a defined personal brand is a great way to distinguish yourself in today's competitive market because it lets people understand who you are, even when you're not in the room. Yet it's worth the effort if you want to create a persona that attracts people to your inbox. Yes, personal branding takes time and work to get right.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Hubspot

JANUARY 3, 2018

A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery, qualification, demo, and negotiation questions; proposal guidelines; and/or competitive intelligence guidelines. Buyer personas (a.k.a. What is a sales playbook? Second, a playbook frees up time for selling.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Buyer Personas Marketing Management 85

Kapost

FEBRUARY 28, 2017

Marketers recognize the great challenge of their time is to deliver the right content to the right customer at the right time. So…how do marketers actually accomplish the hard work, and be rewarded not only for our efforts—but our outcomes? Persona: The personal profile of the customer contact (e.g. Dive in below!

Work Management 48

Work Management Marketing Management Planning Lead Ranking 48

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . MarketingSherpa found companies using buyer personas increased revenue by 171%. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129