Webbiquity

MAY 18, 2021

For the past decade, Twitter has (most often) been ranked as #2. ” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

ViewPoint

APRIL 1, 2015

Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

Cold Calling 120

Cold Calling Lead Scoring Lead Ranking Sales Qualified Leads 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey. Google Quality Ratings Guideline (Version 5.0). Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

BenchmarkONE

DECEMBER 8, 2020

Create high-quality, user-oriented content that provides value and information. . In particular, Google has not been shy in its recommendation to value quality above all else in content creation. . Back in 2015, Google published a sizable guide indicating what their algorithms look for in content. Author Bio.

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • At least a dozen firms are now following that path.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

markempa

DECEMBER 29, 2014

However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Attend this session and learn how this approach to keyword research can lead to higher levels of audience engagement AND boost search rankings. Pubcon Las Vegas 2015. Searchlove London 2015. Below we’ve outlined where you can find us, when, and what we’ll be doing. New York, NY: Sept.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1: Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. As we head into 2015, I do truly hope my three predictions are way off.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). The levels of keyword stuffing that went on in the name of better search rankings gave SEO such a bad rap that it took years to shake it off. Local SEO and Citations.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Without any further ado, here is: The Best Marketing Conferences Of 2015. This conference is billed as the leading conference on social media. Three of the biggest marketing trends for 2015.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Zoominfo

DECEMBER 21, 2020

Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Higher-scoring metrics indicate better opportunities for a company. The total value of [these] contracts is almost $2 million,” CEO Robert Glaser said during an earnings call in August. Market expansion leads to executive hiring.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. This campaign approach leads to a very convoluted buying experience for the buyers. This approach leads to higher conversion rates.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We were interested in seeing which PR professionals and brands were leading the online discussion. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. PR: Top 100 Influencers & Brands Click To Tweet. Beki Winchel.

PR 100

PR PageRank Brand Identity Branding 100

ANNUITAS

NOVEMBER 19, 2015

This post first ran June 2015 on ANNUITAS.com. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. For modern marketers, the value of velocity is undeniable. The need for speed.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ViewPoint

MARCH 24, 2015

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Anthony Iannarino (along with Jeb Blount). Simplified.: Why raise such a fuss?

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

MLT Creative

OCTOBER 16, 2015

I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 Takeaways and how to step up their marketing. The topic of conversation was lead scoring. This blog will draw on my presentation and show the role of lead scoring and the different ways available to score your leads.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Yet, lead generation remains a real challenge for most. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Onalytica B2B

MARCH 18, 2015

This time we did things a little bit differently and asked a leading digital health expert and advocate a few questions on the subject. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Digital Health Landscape 2015: Influencers & Brands Click To Tweet.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. Mobile-friendly sites rank higher. This change was probably the most momentous update Google made to its search algorithm in 2015.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

seo.co

JANUARY 18, 2022

The traditional method of search is what drives the value of an SEO campaign. Even in the short history of 2015, the Knowledge Graph has been subject to updates and advancements. 2015 Oscar Nominations. Starting in January of 2015, Google is providing links to social profiles of major brands. Social Profiles.

SEO 105

SEO Google Optimization Lead Scoring 105

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

The Point

SEPTEMBER 25, 2018

We hear comments like: “Our renewal date came up, and we decided we just weren’t seeing the value for that cost, so we switched to something less expensive.”. Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.).

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. turning them into sales leads.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

MLT Creative

OCTOBER 16, 2015

I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 […]. The post HubSpot User’s Group Atlanta and Lead Scoring For B2B Marketing appeared first on MLT Creative.

Lead Scoring 40

Lead Scoring Lead Ranking Hubspot B2B Marketing 40

Vidyard

JUNE 30, 2017

Video is a format that is gaining in popularity as more and more B2B buyers (91% according to the 2015 Content Preference Study by Demand Gen Report) like to consume visual, interactive content. The post The Value-Add of Video in the Content Journey appeared first on Vidyard. The Role of Video?

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Here are three things you need to act on to increase your marketing results.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100