KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Example of PPC Lead Funnel.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

ANNUITAS

SEPTEMBER 18, 2014

But times have changed as one of the most important statistics shared from the Content Marketing Institute’s 2015 research during Joe Pulizzi’s opening keynote showed that only 38% of those surveyed claim effectiveness with their content marketing. An increase in leads captured? Increased traffic to the website?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

Vidyard

AUGUST 17, 2016

Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In 2015, video consumption overtook any other activity for time spent online and. In other words: use video to generate leads! Just discovered 5 ways to get leads with video, do you know all 5?

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Sprout Social

APRIL 19, 2022

Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. Adidas first launched their WhatsApp marketing strategy back in 2015. Some 70% of people agree they expect conversational experiences from brands.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Brandpoint

JUNE 1, 2018

Lead generation is largely dependent on gated content. Content behind a lead capture form holds a lot of value to the reader, giving them insights that help build your credibility and ultimately deliver you a more qualified lead. Promote your lead generation content.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

SugarCRM

DECEMBER 7, 2015

Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring. Amplify Lead Scoring with Marketing Automation.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

SnapApp

DECEMBER 18, 2018

An incentive like free holiday stock photos meets a need and fulfills a marketing objective such as lead capture. For example, REI made waves in 2015 with its Opt Outside campaign , which encouraged people to spend Black Friday outside exploring instead of duking it out with strangers for the best deals.

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

LeadSquared

FEBRUARY 14, 2016

We will neglect January when counting the number of leads, because that month will have leads generated from the efforts in December 2015 as well, and it is always better to underestimate returns rather than overestimating them.

ROI 52

ROI Content Marketing Work Management Marketing Management 52

LeadSquared

MARCH 1, 2016

A marketing automation platform can help you automate nearly every channel of lead capture. For example, LeadSquared offers lead capture through websites, blogs, ads, phone calls, inbound emails as well as events and walk-ins. Check out the best education websites of 2015, here. Learn from the pros!

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Lead Scoring Software 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015). Automate data verification and cleansing.

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

LeadSquared

APRIL 3, 2017

Lead generation Ads. Lead generation ads. Generally termed as Facebook Lead Ads , this feature was rolled out in late 2015. So how do you catch hold of these leads? You can also directly capture leads using a lead capture and management system that has Facebook Lead Ads integration , like LeadSquared.

Lead Generation 52

Lead Generation Facebook Paid Search Agency Ads 52

Hubspot

MARCH 2, 2015

January 19, 2015. January 18, 2015. February 1, 2015. February 3, 2015. February 3, 2015. January 31, 2015. The main differentiator thus far is MasterCard''s blog and lead capture capabilities. February 10, 2015. February 8, 2015. February 17, 2015. February 17, 2015.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Navigate the Channel

MARCH 29, 2024

We first started writing and talking with clients about online and offline integration in 2015, or so. Remember to use lead capture forms when using URLs and landing pages.) It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Hubspot

OCTOBER 17, 2014

Bonus: If you''re a PRO user, use the lead capture forms. Because of SlideShare’s new account structure , you can’t sign up for a PRO account at the moment -- and that’s the only way to access their lead capture forms. If you do have the lead capture feature, you should try enabling it.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Navigate the Channel

FEBRUARY 15, 2023

We first started writing and talking with clients about online and offline integration in 2015, or so. Remember to use lead capture forms when using URLs and landing pages.) It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy.

Online Marketing 65

Online Marketing Paid Search Agency Landing Pages Word of Mouth 65

Unbounce

MAY 17, 2022

Circa 2015. For lead capture landing pages, forms can make or break conversions. Nothing about the offer changed—only the headline/subheadline and CTA copy. Well, that and conversion rates progressively increased with each iteration of our CTA copy. Version 1: 14-day free trial. Version 2: Get free proposal.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

KoMarketing Associates

JULY 2, 2014

The marketing automation industry is expected to grow by 50 percent come 2015, and many people in the industry are already using online services to achieve their marketing initiatives. Will people of the future only need to turn to the Web for all of their personal and business needs? Marketing and Digital Services.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. How to generate quality leads via our visa consultant website?

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

SnapApp

MARCH 31, 2015

BOSTON, MA, April 1, 2015: A coalition of animal rights groups today announced it would be taking legal action against interactive content creation platform SnapApp for building what the rights groups deem is “an unreasonably effective mouse trap.”. Prospects should be allowed to live in peace, free and unknown to the business world.”.

Ad Building 48

Ad Building Lead Capture Paper Interactive Marketing 48

Biznology

DECEMBER 15, 2015

I thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015. I wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Hubspot

FEBRUARY 3, 2015

This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1) Lead Capture.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Ontraport

FEBRUARY 20, 2020

So, for example, in 2015 when we decided to completely revamp Ontraport’s landing page tools, we didn’t have to go create a new company… we just built a landing page tool on top of our existing platform. Each one has to incur the costs, spend the time, learn the lessons, take the risks, and try to build a lasting business.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Ad Building 81