Crimson Marketing

APRIL 15, 2015

When choosing marketing software, it’s interesting to find that on average, only 32% of marketers use the capabilities of the software solutions they employ. The post Infographic: What’s Trending In Marketing for 2015? Of course, do not forget about content marketing. Source: Uberflip. Image: Courtesy of Postific.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

flux.la

JUNE 27, 2020

Burberry is a luxury fashion company that has had a lot of interesting content marketing strategies in the past. Moreover, Charmin did a whole social media campaign around this interesting app and if paid off for them. The post Top 8 Most Interesting Content Marketing Examples appeared first on Flux.LA.

Examples 52

Examples Content Marketing Planning Content 52

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? We were interested in seeing which PR professionals and brands were leading the online discussion. We’re here to help!

PR 100

PR PageRank Branding Brand Identity 100

Vidyard

SEPTEMBER 22, 2015

We’ve seen many announcements from device manufacturers and consumer electronics giants in the world of IoT over the last few years, but this one is particularly interesting. While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Marketing Insider Group

AUGUST 7, 2020

While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Kind of like domes.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

Onalytica B2B

MARCH 18, 2015

As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Be sure to hit one of the blue buttons to download the full 2015 Digital Health landscape, including a detailed network map to better understand the debate. Mapping the community. DOWNLOAD THE FULL REPORT TODAY!

Branding 100

Branding Brand Identity PageRank Marketing Management 100

TaylorMadeIn KEW

JANUARY 9, 2015

Besides the 1,068 emails I’ve been ploughing through, I’ve been catching up on the inevitable plethora of ‘top trends’ and ‘predictions’ for B2B marketing in 2015. With all the talk and hype around digital and content during 2014, Tim argues that traditional tactics will be making a comeback in 2015. Happy New Year B2B Marketers!

B2B Marketing 48

B2B Marketing Planning B2B B2B Sales 48

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

The Forward Observer

DECEMBER 8, 2023

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Source: Oberlo And what happens when you don’t tailor your emails to your customers’ interests and needs? “Email marketing is dead!” So, how do you do that?

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. You don’t always see the results you expect when you let data do the driving, but we found the list interesting and insightful. We hope you do too.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Of the group, 40% were people that were still interested but had no defined initiative. Most new leads go nowhere. We reminded them of the interaction they had had and asked if we could be a resource for them.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Webbiquity

MAY 30, 2023

As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Leads are at least a measure of genuine interest. . – no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. After tripling its revenue in 2015, putting in place a strong team to execute on 2016 goals and recommitting to an unwavering focus on culture, we are setting our sights on the path to becoming a world-class company. Fun, Accountable, Mindful, Integrity, Love, YES!).

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 64

Stats Video Marketing Verticals Emarketing 64

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016!

Planning 50

Planning Best Practices Conference Cross-Selling 50

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. MozCon - July 13-15, 2015 Seattle, WA.

Webcast 40

Webcast Webinar Metrics Conference Curation 40

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Taylor Swift’s fan base brings value to the NFL However, this short air time has had a massive impact. Follow @illuminHQ

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

The Forward Observer

NOVEMBER 10, 2023

And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015). And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

SnapApp

JANUARY 29, 2015

Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Marketing Insider Group

MAY 25, 2020

By 2015, that number had dwindled to 15 years. Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 What’s interesting about Hess is that the CEO is the son of the founder. Fast growers may be doing well because of empathy. billion in revenue.

Thought Leadership 225

Thought Leadership Paid Search Agency Lead Ranking Lead Scoring 225

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Vidyard

DECEMBER 30, 2015

This video won a 2015 Video Marketing Award! The results say it all, though: in the first two quarters of 2015, the video influenced almost $1 million in sales. This video won a 2015 Video Marketing Award! This video won a 2015 Video Marketing Award! Win-win, I’d say! Learn more and see other winners here. integration.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Webbiquity

MARCH 5, 2019

It’s a customer engagement platform that enables the users of complex products to ask each other questions, share ideas, and form special-interest groups in a safe environment. Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. The Company.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

LEADership

JANUARY 23, 2015

Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. It is interesting to learn that the buyers said they read the same number of emails as white papers. The post Interesting Infographics: What Content Has the Most Clout?

Case Study 40

Case Study Case Studies Content Paper 40

Hinge Marketing

DECEMBER 8, 2014

“I think that creates interesting opportunities for the companies that are prepared to take advantage of it and some significant threats for those that aren’t.” And as we head into 2015, firms face some big questions. We asked our respondents to indicate which initiatives they expected to undertake in 2015.

Work Management 48

Work Management Marketing Management Research Service 48

LEADership

APRIL 29, 2016

This infographic from Campaigner is based on data from a 2015 online survey of 506 email marketers. The post Interesting Infographics: Creating a Sustainable Marketing Strategy appeared first on LEADership by Louis Foong, CEO The ALEA Group. Find a strategy that has been proven to boost conversions and reach.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Forecasting 40

Navigate the Channel

DECEMBER 21, 2017

September 22, 2015 – 400 million over 9 months. Take a look at these stats: October 6, 2010 – Instagram Launch. February 26, 2013 – 100 million users acquired over 28 months. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. June 21, 2016 – 500 million over 9 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. That means being interesting, being authentic and giving your audience what they want. Were you there, too?

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites. What does this look like in practice?

Planning 48

Planning Work Management Trends Marketing Management 48

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. Interestingly, survey results suggest that in 2015, digital advertising spending will be on par with that of mobile marketing.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40