seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. AI research is highly technical and specialized, drawing on mathematics, probability theory, cognitive psychology, neuroscience. What is Open AI’s GPT-3 Important in the SEO Industry? GPT-3 is produced by OpenAI.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. At the Hinge Research Institute, we wanted to see how firms across the professional services industries were answering these questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms.

Work Management 48

Work Management Marketing Management Research Service 48

KoMarketing Associates

DECEMBER 15, 2015

Since the beginning of my SEO career, I’ve always been amazed at how the industry is constantly changing. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Let’s take a look: 1. Change is Happening Now.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Marketing Insider Group

FEBRUARY 12, 2018

Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. times more likely to be positioned as an industry leader. By 2015, the vast majority of B2B marketers, about […].

Analytics 280

Analytics Marketing & Strategy B2B Marketing Marketing 280

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. We’re more than a month into 2015, and there’s no better time for an industry update. We’re more than a month into 2015, and there’s no better time for an industry update. This is proving harder than many expected.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” Brand research: “Over 70% of B2B buyers use social media as a research tool. ” Most Influential Research Channels.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. 2) The budget outlook varies a lot by industry. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. With a global financial recession looming (already here?),

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Porch Group Media

FEBRUARY 14, 2020

Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automotive aftermarket industry.

Statistics 52

Statistics First-Mover Advantage Trends Demographics 52

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Exceptional Industry Growth. These organizations reported median annual growth of 13.3% in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. This was an increase from the 14 percent average recorded in 2015. On average, subscribers deleted four percent more unopened email than in 2015.”. percent in 2015 to 0.13

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. percent open rate recorded in the fourth quarter of 2015. In the business products and services industry, marketing emails had an open rate of 15.5 This is an increase from the 14 percent average of 2015.

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Content Standard

MAY 20, 2015

Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. Like every industry, media has had to quickly evolve to survive in the Internet age, and the process hasn’t been smooth or graceful. The Evolved Corporate Structure. The Future Is Undefined.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. percent in 2015. Compared to other professional services, the consulting industry sits at the higher end of the growth spectrum.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. Across industries, firms had many common concerns. SEE ALSO: Top Trends in Technology Marketing for 2015. With 63.8% With 27.7%

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Hinge Marketing

JUNE 22, 2015

As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. At this year’s AAM Summit, I presented our benchmarking research to a roomful of marketers and partners from accounting firms around the country. Today, the industry conversation has grown more sophisticated.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. For example, research shows that women are less likely to feel psychologically safe than men are.

Activities 262

Activities Work Management Marketing Management Opinions 262

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Source: Include Emojis But that’s not all: research also proves that emojis are quite effective. “Email marketing is dead!”

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Biznology

JANUARY 6, 2020

With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry. Catch her informative keynotes at B2B marketing conferences here and abroad.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. 1) Buyers of technology services want to be educated. Conclusion.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

SnapApp

JANUARY 29, 2015

On the other hand, data and automation technology are driving seismic shifts in the industry, which have created uncertainty. Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Hubspot

OCTOBER 8, 2018

More specifically, they need to embrace change and prepare for the upcoming trends that will transform their industry in 2019. 5 Retail Trends That Will Transform the Industry in 2019. Amazon has also sold a similar device, called Dash Buttons , since 2015. Brands will sell experiences at their stores, not just products.

Trends 78

Trends Merchandising Internet Marketing Press 78

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. Quick Takeaways: Research your new target market and their needs. Do some deep research on your new target markets, as well as trends within those groups. Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research. The retail industry’s revenue share of more than 20% in 2020 was the largest of all sectors. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1%

Social Media 110

Social Media Advertisements Advertising Media 110

KoMarketing Associates

SEPTEMBER 14, 2015

The Boston Convention and Exhibition Center was packed with intelligent and passionate marketers, anxious to discuss everything from marketing successes to major blunders, new technologies, industry trends, predictions of the future, innovative strategies and much more. — dennis kardys (@dkardys) September 8, 2015.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Hubspot

OCTOBER 13, 2015

Every year, the marketing industry undergoes some serious changes. To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

Biznology

DECEMBER 28, 2016

Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. GENERAL ELECTRIC : GE’s Digital Wind Farm is an adaptable wind energy ecosystem that pairs turbines with the digital infrastructure for the wind energy industry.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Hinge Marketing

JANUARY 26, 2015

of firms identify attracting and developing new business as their top business challenge in 2015. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. We wanted to find the answers, so we got down to research. The reason?

Work Management 48

Work Management Marketing Management Marketing Budget Marketing Report 48

Hubspot

MAY 21, 2019

But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms, claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites. What does this look like in practice?

Planning 48

Planning Work Management Trends Marketing Management 48

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Webbiquity

APRIL 6, 2021

The company’s first beachhead is in the tech industry. Over 90% have at least four years of experience within their respective industries. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” Nearly 60% have over 10 years of experience.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

DECEMBER 9, 2020

According to research, the top three search results on Google get 50% of all clicks. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. According to research, 83% of users expect websites to load within three seconds or less.

SEO 272

SEO Traffic Tips SERP 272

DAGMAR Marketing

DECEMBER 28, 2023

We Witnessed the AI Tool Takeover Once we began to see the benefits of AI-powered technology, such as ChatGPT, it opened the floodgates for more innovative AI tools to enter the market and unlock more possibilities for professionals in the digital marketing industry, and beyond. An array of AI-powered tools became available at our disposal.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98