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Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. That was the highlight of 2015 for us.

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

ViewPoint

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Anthony Iannarino (along with Jeb Blount).

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Did Taylor Swift make Super Bowl 2024 the largest game day to date?

illumin

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Taylor Swift’s fan base brings value to the NFL However, this short air time has had a massive impact. million.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

What goals have you identified for your blog and website for 2015? Whatever your goals may be for 2015, we wish you a happy New Year! Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions.

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10 Stats About Video that Marketers Need To Know

Marketing Insider Group

Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. In 2015, the average was 5 […]. The time of video has come yet again. The research by eMarketer has shown a rise in time American adults spend watching video content online.

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Lotame launches first-party data accelerator

Martech

Lotame also announced an impressive list of CDPs integrated with Spherical from the launch: BlueConic, Meiro, mParticle, Rudderstack, Salesforce, Simon Data, Tealium and Treasure Data. Raab in 2015, which stands for the splice of marketing, advertising, and technology. .” A potential downside? Participating CDPs.

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