Why 34 clear facts on Viewable Impressions matter
Biznology
FEBRUARY 22, 2016
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.
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