SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Yet, lead generation remains a real challenge for most. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. At least not from a business perspective).

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead Generation Ideas for Startups. Lead generation is a strategy for driving traffic to your product or business. Social groups for lead generation.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Contact us through LinkedIn and Twitter to share your perspective.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? You can imagine why such a process is important. Ongoing Generational Shift.

Planning 48

Planning Work Management Trends Marketing Management 48

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. The overall integration of video for internal processes and customer engagement is heartening to observe. 90% say video marketing has helped them generate leads. Enter OptinMonster: a powerful tool designed to optimize lead generation and conversions.

Statistics 88

Statistics Video Marketing Planning Allocation 88

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ANNUITAS

OCTOBER 7, 2014

These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. 2015 was, and still is, the year of the marketer.

Tips 48

Tips Top of Funnel Paid Search Agency Advertising Funnels 48

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. These statistics show growth of 25 percent since 2015. How B2B Marketers Use It.

Display 173

Display Advertisements Advertising Marketing AI 173

ViewPoint

AUGUST 18, 2015

Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Increased spending on lead generation.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Marketing Qualified Leads 120

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Contently

NOVEMBER 7, 2016

In the process, it bypassed search as the digital format that accounts for the most ad spend. Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Companies ranked between 11th and 25th generated just 10 percent of Q2 revenue. Mobile ad spend is booming.

Facebook 128

Facebook Rules Advertisements Advertising 128

LeadSquared

MAY 20, 2015

Well, I barely belong to the generation of framed telegrams, but I do remember going to the library to research my 8 th standard History project. b) If you lack the resources, source user generated content. This has become one of the most used ways to generate content and reach out to travel enthusiasts. YouTube Ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton - Content and Social Team at LinkedIn. That’s it. Tim Hughes.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. 43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. Visual content is processed by the brain 60,000 times faster than text. Text From Infographic: What to expect.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Marketing Insider Group

SEPTEMBER 10, 2019

Innovation: Its shift from waterfall (top-down traditional) management to their unique take on Agile (a work style that emphasizes innovation, employee initiative, and continuous customer feedback to each team) has cut response time from 18 months to daily, optimizing cost in the process. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

LEADership

MAY 20, 2015

An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. You need an integrated lead-to-revenue process model.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. That percentage gets even higher with the younger generation. In 2015, social networks earned an estimated $8.3 Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Others swear by it as the holy grail of lead generation. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Some discount social altogether as a non-starter.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

ClickZ

MAY 25, 2022

In our research, but also from conversations with our colleagues and people working at partners of Heineken, we found that this generation go the metaverse as a place where they can have fun and more sociable experiences online. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Navigate the Channel

DECEMBER 21, 2017

Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. In the B2B marketing space, LinkedIn is the most effective social media platform. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

BenchmarkONE

MARCH 25, 2021

It learns about the “voice” of a brand and can generate or improve low-level copy, liberating marketers and copywriters from the body of their work and letting them focus on content and creativity. The process of using AI in content creation. Artificial Intelligence is now a trend in content marketing. Source: Relevance.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Sales Engine

NOVEMBER 12, 2015

Companies still need to sell to generate more revenue, right? Sales Engine Media: How is prospecting different in 2015 than 10 years ago? In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. That means deleting email pitches.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

KoMarketing Associates

FEBRUARY 24, 2015

Generate Leads for Exports. Two key resources from Google for managing and optimizing this process: Products Feed Specification – details required and important to consider for integrating and optimizing individual product information. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KEO Marketing

MAY 26, 2017

ABM marketing , or account based marketing , is an effective strategy for generating highly qualified sales leads. According to HubSpot, from 2015 to 2016, there was a 21% increase in the number of businesses that had an account-based marketing program in place. The next step is to need to determine the channels for distribution.

Account Based Marketing 69

Account Based Marketing ABM Marketing & Strategy Buying Cycle 69

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Craftmanship

JANUARY 10, 2015

Published in January 2015 Edition. Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. So understanding of a firm’s investment process, rather than brand mystique, is at least as important as its track record as a driver of asset flows.

Practices 100

Practices Planning Enterprise Management Transparency 100

BenchmarkONE

MARCH 25, 2021

It learns about the “voice” of a brand and can generate or improve low-level copy, liberating marketers and copywriters from the body of their work and letting them focus on content and creativity. The process of using AI in content creation. Artificial Intelligence is now a trend in content marketing. Source: Relevance.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

BenchmarkONE

MARCH 25, 2021

It learns about the “voice” of a brand and can generate or improve low-level copy, liberating marketers and copywriters from the body of their work and letting them focus on content and creativity. The process of using AI in content creation. Artificial Intelligence is now a trend in content marketing. Source: Relevance.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

Conversica

NOVEMBER 11, 2019

Conversica was nationally ranked 421 on the prestigious list, based on the percentage of revenue increase over the last three years (2015-2018). Today, we are the only company to have helped organizations unlock over 20 billion dollars in revenue by augmenting workforces across revenue-generating teams. Conversica.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. LeanData is a LaunchPoint sponsor at the Marketo Summit on April 13 – 15, 2015 in San Francisco.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Valasys

FEBRUARY 28, 2020

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Hinge Marketing

FEBRUARY 23, 2015

At Hinge, we wanted to build a focused understanding of the top issues that are occupying firms in 2015 – and what that means for the industry at large. For comparison, 72% of all professional services firms cite generating new business as their number one challenge. On Google+ or LinkedIn? So we got down to research.

Consulting 48

Consulting Work Management Marketing Management Business 48

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It kickstarts the momentum for brand awareness and credibility while strengthening lead generation efforts.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122