Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. LightBox Collaborative Editorial Calendar 2015 Edition. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

Adobe Experience Cloud Blog

APRIL 8, 2015

And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever. For those of you attending our Marketing Nation Summit 2015, I’ve put together a quick checklist to make sure you get the most out of the experience—think of it as your guidebook to all the events and activities at Summit.

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 20, 2015

Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. Event Marketing b2b' And, yes, it was.

InsideView 48

InsideView B2B Thought Leadership Thought Leadership Marketo 48

ClickZ

MAY 25, 2022

Decentraland puts age restrictions in place for certain content and offers a more mature platform that has been in development since 2015 and has already hosted brands such as Samsung and Adidas. The ultimate choice for Heineken was to host their Virtual Bar on the 3D Virtual Platform Decentraland.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Convince & Convert

MAY 4, 2015

Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. mophie (@mophie) March 24, 2015. It’s #NationalPuppyDay and we happen to have @gopro puppy cam footage from #mophieRescue at #SXSW last weekend.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. As some services decline, others seem to be searched more and more since 2014.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? in 2015) A 5.5

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Everstring.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Content Standard

JANUARY 17, 2015

Previously, the awards had been operated jointly by McMURRY/TMG and the Content Marketing Institute, two organizations that merged their discrete awards into one distinctive set of honors. The first awards ceremony produced by CMI will take place in 2015. Skyword will host its inaugural User Summit this year.

Lead Scoring 40

Lead Scoring Lead Ranking Content Marketing Content 40

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Choose the Right Events to Attend. Need some golden event ideas that shine bright? Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. December 2015.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

LEADership

JANUARY 17, 2014

Do not ignore event marketing. As reported by WebDAM, 67% of content marketers believe event marketing is still successful. 52% of marketers claim they gained a new customer last year via Facebook. 52% of marketers claim they gained a new customer last year via Facebook.

Stats 40

Stats Allocation Planning Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving. Event Marketing b2b Consumer'

Advertising Agencies 48

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Everstring.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% This approach engages consumers unlike any campaigns before it.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Stuart Aitken (@stuart_aitken) April 8, 2015.

Paid Search Agency 86

Paid Search Agency Interactive Marketing User-Generated Content Sample 86

Adobe Experience Cloud Blog

OCTOBER 6, 2014

Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ?

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

KoMarketing Associates

FEBRUARY 9, 2016

Event Marketing. What better way to promote your event than with a fun video set to music? CMI: Content Marketing World 2016. Moz: MozCon 2015. SXSW: TOMS brand Blake Mycoskie: The Future of the One for One Movement. Google Small Business: Launching a Web-Based Business. We all want to join the party!

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Heinz Marketing

SEPTEMBER 26, 2019

I also keep a running list of events, market launches and other upcoming activities on my whiteboard to keep them top of mind. Sangram helped me get my first startup gig at QASymphony back in 2015. I don’t work in a huge space so minimizing clutter is key. Who are some mentors or influencers you wish to thank or acknowledge?

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Social media.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 101

ClearVoice

SEPTEMBER 4, 2020

“Near Me” searches have risen 900 percent since 2015. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies. A full 61 percent of smartphone users want ads customized to their current location. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. But how could we do this?

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Vidyard

DECEMBER 28, 2016

The Best of the Best: 2016 Video Marketing Awards. The Best 10 B2B Marketing Videos of 2015. The Best 10 Marketing Videos of 2014. The post The Funny and Fabulous: 10 Best Video Marketing Examples of 2016 appeared first on Vidyard. The Best 5 Holiday Videos of 2016.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). Until now, that is!

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Vidyard

FEBRUARY 12, 2016

Your brand offers a unified experience; your kick-off event video should have similar colors, tone, and style to the rest of your event and your pre-event marketing materials. Consider this pre-event video and kick-off video, both created for Space Camp, the video marketing summit in 2015.

Video Marketing 50

Video Marketing Thought Leadership Webinar Metrics Advertising Mediums 50

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Engagement Marketing Event Marketing b2b Consumer'

Top of Funnel 48

Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Vidyard

SEPTEMBER 6, 2016

This isn’t the first video marketing conference that we at Vidyard have created for all you wonderful marketers. While it’s the first of its name, it’s actually the 3rd annual Video Marketing Summit. In 2014, we ignited the the world’s passion for video marketing.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Hubspot

DECEMBER 19, 2016

That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery. Wait, Isn't This the Same Thing as Google Glass? Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. Luckily, Snapchat Inc.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Evolving expectations are the only true constant in marketing. Artificial intelligence built for marketers , account-based marketing , and machine learning are three technologies to keep your eye on in 2018.

Planning 13

Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

Adobe Experience Cloud Blog

MAY 15, 2015

Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. 2015 Is the Year of Sales and Marketing Alignment. Marketing, sales, and product alignment is driven by a set of common incentives: fixed, variable, and shadow. Predictive Targeting – 50% increase in webinar attendance.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Thought Leadership Marketo 48

Zoominfo

JUNE 3, 2021

It revolutionized Inside Sales by lowering costs, widening the addressable market, and introducing automated dialing to the cold-calling process. By 2015, businesses had begun transitioning to VoIP calls or already had IP telephony in their office. Businesses have adapted by embracing virtual events. percent) selling remotely.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Zoominfo

JUNE 3, 2021

It revolutionized Inside Sales by lowering costs, widening the addressable market, and introducing automated dialing to the cold-calling process. By 2015, businesses had begun transitioning to VoIP calls or already had IP telephony in their office. Businesses have adapted by embracing virtual events. percent) selling remotely.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

SpotMe Blog

JUNE 28, 2023

With in-person events making a comeback, SpotMe’s Swoogo integration will give event organizers what they need to create a frictionless, personalized experience at registration, throughout your event, and with post-event marketing. For more updates and information on how to participate, follow us on LinkedIn.

Enterprise Management 59

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 59