Remove email-campaign
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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Lead Nurturing Isn’t Just Email Anymore.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

Email marketing is dead!” In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

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4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Campaign, ad set, and ad data is laid out for better visibility and access.

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

ViewPoint

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

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Key B2B Demand Generation Strategies for 2015

The Point

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. In my experience, B2B marketers often pay too little attention to the quality of their marketing database, for example, because the incremental cost to send an email to a bad name is effectively zero. AN) Hello, Howard.