Contently

JUNE 28, 2017

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion on programmatic digital advertising in the United States.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Originally launched in May 2015, Universal App Campaigns is now being marketed under the Google Ads header but remains largely true to its original purpose.

PPC 40

PPC Ads Google Automation 40

Contently

OCTOBER 6, 2016

Arguably the most surprising investment has been in ad tech, where Jarrod Dicker has led the company’s ad product team, called RED, since August 2015. In total, 18 products can be licensed via the Post’s proprietary technology, Arc Publishing. before that, Dicker is a veteran of the revenue side of media.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Content Standard

MAY 22, 2016

But original programming wasn’t the issue—November 2015 research from RBC Capital Markets found that for more than half of US internet users, access to original content did not influence their decision to subscribe to Netflix. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 63

Enterprise Management Banner Ads Television marketing Banners 63