B2B Marketing Directions

JULY 26, 2015

Meeker included a slide in the 2015 edition that compared the time people spend consuming various types of media with the amount of advertising spending devoted to those media channels. The 2015 slide is shown below. As she did in some earlier versions of her report, Ms.

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Leadspace

AUGUST 1, 2018

Here are three particularly significant advantages of direct mail marketing: 1. First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% It’s super-effective. response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. As some services decline, others seem to be searched more and more since 2014.

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ViewPoint

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Kyle, because of the solution he offers, introduces the IP-based marketing element of ABM.

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

Webbiquity

FEBRUARY 16, 2016

Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Direct Marketing ). MediaPost ). MediaPost ).

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B2B Marketing Directions

NOVEMBER 1, 2015

Some industry thought leaders are touting ABM as the "next big thing" in B2B marketing, and research confirms that the enthusiasm for account-based marketing is growing. Any business or marketing strategy worth its salt will include a definition of the company's target market, and this has been true for decades.

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Account Based Marketing Planning ABM Paid Search Agency 56

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

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Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. I wish you and your family an amazing rest of 2015, your holiday season, and an incredible 2016, from me and the Gerris and Biznology family. Happy 2016.

Enterprise Management 80

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Tony Zambito

JANUARY 3, 2016

In the years 2014 to 2015, we are seeing growing interests on the part of the C-Suite to gain in-depth overall customer understanding. Organizations continue to struggle with how to incorporate the use of big-data analytics into the qualitative nature of buyer persona development. Future Advancements.

Buyer Personas 100

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The Forward Observer

NOVEMBER 27, 2023

He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and just recently, the plain old no-modifier Marketing Hall of Fame. In 2015, he created the altMBA, a 31-day online leadership workshop that now has 5,000 alumni in more than 75 countries. Which is pretty cool.

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Funnelholic

NOVEMBER 4, 2015

In a survey of B2B marketers conducted by Carat Enterprise and Google, 76% of respondents indicated that it takes up to 6 months to research and make a purchase. To top it off, according to the Buyersphere Report 2015 , CEOs are involved in 38% of B2B buying decisions.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

LeadSquared

OCTOBER 6, 2016

Sometimes, nothing works as well as a direct marketing strategy. For instance, IBM did a great job of publishing their corporate responsibility report for 2015 on their Facebook page, with a simple headline that said ‘Explore.’. Post links to your offer landing pages directly on your page. Click and bait, that’s how it’s done!

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Facebook Paid Search Agency Generation Ads 52

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

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Convince & Convert

MARCH 4, 2016

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. This phenomenon led many to decree that infographics are dead, but it’s not true. When properly crafted, infographics, like other forms of visual content , are still highly effective at cutting through the clutter and engaging an online audience.

Linkbait 141

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Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. About Vidyard. Phone: (226) 220-5351.

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Outgrow

AUGUST 11, 2020

The same as the fear of missing out, curiosity works well in marketing. The 2015 neuroscience research has shown that we have a constant urge to make sense of all the information coming our way. Don’t be afraid to borrow email writing techniques from direct marketing that can help you set the right tone. Wrapping Up.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Direct marketing campaigns have generated another 12,000 views, helping improve Ceridian’s brand recognition and reputation for innovation.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Direct marketing campaigns have generated another 12,000 views, helping improve Ceridian’s brand recognition and reputation for innovation. They made video an integral part of the website in 2015. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Hinge Marketing

NOVEMBER 12, 2015

High-growth firms use a variety of marketing techniques to generate leads, including public relations, direct marketing, cold calls, tradeshows and newsletters. Learn how other accounting firms are allocating their marketing budgets with the free 2015 Marketing Budget Benchmark Study: Executive Summary.

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Webbiquity

FEBRUARY 9, 2016

Mobile email marketing lags consumer adoption. In the second quarter of 2015, roughly two-thirds of emails were opened on mobile devices, with more than half opened on smartphones. Email is viewed as the most effective digital marketing tactic for customer retention purposes. 5 Mobile Marketing Stats and Facts.

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Online Marketing Institute

APRIL 11, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake?

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Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

ClearVoice

NOVEMBER 30, 2021

The 10 best books for improving your content marketing. The Art of SEO: Mastering Search Engine Optimization (2015) by Eric Enge, Stephan Spencer, Jessie C. Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) by Seth Godin. The former vice president of direct marketing at Yahoo!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

JULY 21, 2015

spending on email marketing will reach $2.3 billion in 2015. ( MediaPost ). 61% of marketers plan to increase spending on email this year. Print and direct mail are areas most likely to see spending cuts. Direct Marketing News ). 90% of C-suite executive say they never respond to cold calls or email blasts.

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Magisto

MARCH 31, 2019

Direct Marketing (mail, email, phone, subscription) A total of more than 150 million direct mail promotions were sent out in 2015. Events (webinars, trade shows, sponsorships, speaking engagements, hosted events) 36% of webinar pre-registrants attend the live webinar. 42% of recipients read or scanned the mail pieces.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. She is the founder of StoryFuel, serves on the board of the Native Advertising Institute and is a global influencer in content marketing. Maria Pergolino.

Demand Generation Agencies 111

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Hubspot

MARCH 23, 2017

According to the Fundraising Effectiveness Project's 2015 report, only 19% of first time donors donate are retained, whereas 63% of repeat donors are retained. These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns.

PPC 74

PPC Acquisitions Landing Pages Cost 74

B2B Marketing Directions

APRIL 19, 2015

In his post, David suggested that the recent trend of marketing playing a larger role deeper into the sales funnel may have peaked, and that technology solutions now exist that enable salespeople to take a more active role earlier in the buying process.

Top of Funnel 49

Top of Funnel Allocation Lead Nurturing Demand Generation 49

SnapApp

NOVEMBER 2, 2017

Getting sales and marketing working together is a key part of improving lead generation as well as creating effective content for every stage of the sales funnel. Without unification, its difficult for both teams to drive in the same direction. . million posts are being published every day , up from around 2 million in 2015. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Content Standard

SEPTEMBER 28, 2015

And according to the Direct Marketing Association , for every dollar spent on email marketing, brands see an ROI of $44.25. Similar to how you need to build relationships with editors, other marketers, and influencers, you need to learn the ins-and-outs of newsletter creation and consumption.

Promotion 40

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Hubspot

NOVEMBER 25, 2016

According to the Direct Marketing Association , 77% of email marketing ROI came from targeted, segmented campaigns in 2015, and segmented emails generate 58% of all revenue. Unfortunately, only 42% of email marketers are sending targeted messages. Seems like a must-have strategy, right?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Sales Management Automation 28

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Here are six tips to help you increase your email marketing ROI.

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Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Here are six tips to help you increase your email marketing ROI.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Atomic Reach

APRIL 12, 2019

Webmail and desktop opens have steadily declined throughout 2015, each dropping 13 percent since January. Here are some broad data points that can help you further sharpen your email marketing campaigns and strategy. percent in 2015 to 10.3 Nearly four million adults do not use a desktop or laptop to access the internet.

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Heinz Marketing

JANUARY 29, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 57

Top of Funnel Account Based Marketing Storytelling ABM 57

Hubspot

MAY 11, 2015

With a stand-out story, you can realistically aim toward establishing your own direct marketing channels. If your product is garbage, no amount of advertising and marketing will save it in the long run.”. Register for Element Three's Go Inbound Marketing 2015 below with code word "HUBSPOT" and get $50 off your ticket!

Storytelling 28

Storytelling Word of Mouth Distribution Paid Search Agency 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

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