8 Steps To A More Effective B2B Content Marketing Program
KoMarketing Associates
JANUARY 22, 2015
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. But guess what?
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