The ROI Guy

FEBRUARY 5, 2015

But there are a couple of barriers that are clearly in the way to achieving the revenue growth goals and overcoming these challenges in 2015. Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. Instead the way sales reps engage has become the key differentiator.

Differentiation 40

Differentiation Barriers Work Management Loyalty 40

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. How the decision was made. The influencers of the decision.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Marketing Management Intent Signal 113

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Hinge Marketing

JANUARY 23, 2015

How can professional services marketers differentiate themselves using content curation as a marketing tactic? How the content is introduced and is another way to differentiate sharing content. Are you differentiating how you choose to introduce curated? Here are seven ways to introduce curated content on social media: 1.

Curation 48

Curation Differentiation Social Media Media 48

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. Innovation/New Ideas. No other industry ranked innovation in their top five challenges.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Conclusion.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites. What does this look like in practice?

Planning 48

Planning Work Management Trends Marketing Management 48

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. We’d also love to hear your thoughts on what’s important for you and your company to achieve in 2015.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

Savanta

OCTOBER 3, 2016

It’s a point of differentiation, especially in commoditised markets where there is little apparent difference between products and services. This matters because despite what textbooks tell us, B2B buyers aren’t automatons following a thorough, logical process in every buying situation – they sometimes just opt for the easy choice.

B2B Marketing 200

B2B Marketing Branding Brand Identity Work Management 200

Zoominfo

MARCH 2, 2022

Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated? Before Airpods, the sound, microphone, or bass quality was what differentiated headphones,” Schuck said. For some, the goal was to purchase competitors and acquire their customer base.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! Place Regardless of your client type, it is always essential to provide the right product, at the right place and at the optimal time.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Vidyard

MAY 20, 2015

One theme we heard lots about during Summit 2015 was that of change. As he roamed the packed room taking selfies with dozens of delegates, he talked about how a deep understanding of the urban consumer has been a key differentiator for him as an entrepreneur.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. “Not differentiating on strategy or tactics.

Paid Search Agency 109

Paid Search Agency ROAS Case Study Case Studies 109

Tomorrow People

NOVEMBER 17, 2021

In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015. It’s important that B2B companies do not neglect this task – especially if they are competing within an already existing market.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Kaon

JANUARY 8, 2016

” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions? Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. “In the past few years, ABM has emerged as an exciting new marketing technology category.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Convince & Convert

OCTOBER 9, 2015

dj not a dj (@Steffi_NYC) October 6, 2015. What differentiates these ads from other bus shelter ads are the clever call-to-actions under each image that inspire people walking by to steal them, including, “Literally. I pulled this ad off a bus stop and won 2 JETS tickets. There are 180 more around keep your eyes peeled!

Ads 145

Ads Differentiation Education Newsletter 145

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” Machine learning is baked in Another differentiator between Oracle and prominent competitors like Adobe and Salesforce is that it doesn’t have a tag — Sensei or Einstein — for its AI capabilities.

Marketing Attribution 88

Marketing Attribution Enterprise Management Work Management Marketing AI 88

Outreach

AUGUST 11, 2020

By telling you: If an account has recently shown significant interest by researching solutions online What content and products specifically that account is looking Bombora pioneered the quickly growing Intent data category when it spun out of Madison Logic in 2015 and has maintained its reputation as the market leader, thanks to (but not limited to) (..)

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Brandpoint

MARCH 25, 2023

Not to mention, these differentiate you from the competition that has not produced this valuable content. Editor’s Note: This post was originally published in April 2015 and has been updated for relevancy. They demonstrates your relevance and authority in a complex, high-stakes subject matter in manufacturing.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Tomorrow People

OCTOBER 24, 2017

Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. Isn’t it time your content marketing went fearless?

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Savanta

OCTOBER 3, 2016

It’s a point of differentiation, especially in commoditised markets where there is little apparent difference between products and services. This matters because despite what textbooks tell us, B2B buyers aren’t automatons following a thorough, logical process in every buying situation – they sometimes just opt for the easy choice.

B2B Marketing 120

B2B Marketing Branding Brand Identity Work Management 120

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. Also, you need original or differentiating content. We saw a record number of registrations for the webinar. Hope it helps.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Convince & Convert

JANUARY 29, 2015

The videos were sent to the 100,000 of the most activate Nike+ users to celebrate a strong 2014, while inspiring those people to work toward an even better 2015. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

Campaigns 139

Campaigns Case Study Case Studies Stats 139

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They’re learning how to tap into their customers’ and colleagues’ feelings and need to come up with better solutions.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Marketing Insider Group

AUGUST 3, 2015

The Share button is the only one that is differentiated as blue, which pops out at the user, grabbing his or her attention. 000000 ;" src="https://lizbedor.files.wordpress.com/2015/06/screen-shot-2015-06-26-at-8-12-41-pm.png?w=748&h=660" w=748&h=660" alt="Screen Shot 2015-06-26 at 8.12.41

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. In a recent interview, I sat down with Matt Heinz to pick his brain. Matt broke down the dream team into a few major components.

CMO 168

CMO Planning Storytelling Ad Building 168

KoMarketing Associates

NOVEMBER 9, 2017

However, this volume is not a problem for the marketing automation platforms, as long as you have discipline about setting up your pages with differentiated links and you are accurately tracking the sources of the clicks.”. Visit the 10Fold website to get your free copy of the report. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Contently

JUNE 25, 2018

In 2015, when the Supreme Court knocked down the Defense of Marriage Act (DOMA), many brands responded to the news by incorporating rainbows into their images and introducing temporary hashtags. . — American Airlines (@AmericanAir) June 26, 2015. — Absolut (@absolutvodka) June 26, 2015.

Branding 126

Branding Brand Identity Paid Search Agency Amazon 126

Marketing Insider Group

JUNE 14, 2015

In marrying the online and offline experience, mobile is the key differentiator we’re expecting to see soar in 2015. Leading retailers know tying online and offline experiences with content will be key in winning 2015. In 2014 Neiman Marcus led this trend by launching its mobile app, NM App. Bottom line?

Content 100

Content Mobile Marketing Communities Blogger 100

Biznology

FEBRUARY 26, 2020

During 2015, Brazil’s GDP fell by 3.8 If data is the new oil, then Brazil and other LatAm countries have discovered a huge reserve of it — and they are rapidly building their AI talent, R&D capabilities and tech differentiation to better compete. The following year in 2016, it fell again by 3.6

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Social Marketing 86

Social Marketing Marketing & Strategy Marketing Strategy Bundling 86

ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Webbiquity

DECEMBER 18, 2018

The image below, which is taken from a Slideshare presentation, provides a snapshot of the holding company assets in 2015. Generally, the more difficult it is to differentiate a company from its competitors, the more capital is needed to achieve success (and the more likely a venture is to fail). Set Clear Key Performance Indicators.

Training 214

Training Planning Work Management Marketing Management 214

KEO Marketing

AUGUST 7, 2017

In 2015, 6.7 Whether they are B2B or B2C, they need to differentiate themselves and their marketing messages from their competitors. From 2013 to 2015, Phoenix Business Journal deemed KEO Marketing one of the top 25 Interactive Marketing Firms. million individuals in the U.S. of the U.S.’

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

MLT Creative

DECEMBER 5, 2014

Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand. B2B Marketing Book Inbound Marketing B2B Inbound Marketing B2B Agency'

Lead Generation 40

Lead Generation B2B Marketing Paid Search Agency Advertising Agencies 40