The Point

SEPTEMBER 25, 2018

And whereas Steve’s customers are migrating upstream, that is – to what they perceive as a more scalable, robust, enterprise-ready solution, we’re seeing many marketers do the opposite, namely moving to a less expensive, less feature-rich, easier to use platform. Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Contently

FEBRUARY 17, 2023

It can drive more sales , help customers make decisions, and generate buzz around your product or service. As more consumers move to purchase online (or at least, online research), companies that utilize AR can give customers a chance to see how a product would work in their homes or even on them, lowering the risk to purchase.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? All of their efforts will be focused on converting these accounts from contact information to paying customer. Miles Austin – Fill the Funnel, Inc.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements. In fact, it only takes two clicks from the user.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 We hear all the time that search is evolving but when you attend a search-focused conference and there are extensive conversations about customer happiness, conversions, and multi-attribution campaign planning, that really shows show far we’ve come.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Accenture’s B2B Customer Experience: Start Playing to Win and Stop Playing Not to Lose. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Prediction 2: The Gap Between Vendors and Customers Will Continue To Grow.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 128

Education Advertising Agencies Paid Search Agency Work Management 128

KoMarketing Associates

DECEMBER 15, 2015

To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

OCTOBER 6, 2015

Casie Gillette (@Casieg) September 30, 2015. Also check out my presentation on Creating a Customer-Centric Keyword Strategy below: Shehata went on to give some great tips on how to communicate more effectively and make friends within your organization (ahem #SEOdonutday). jshehata #smx #22D.

SERP 120

SERP Conference SEO Demographics 120

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Three of the biggest marketing trends for 2015. Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Heinz Marketing

FEBRUARY 14, 2023

It is all the rage these days to say that customer journeys are non-linear, but there is a lot less talk on how to leverage that. As a quick aside, this is applicable into customer marketing as well, but the flavor changes. Hiding pricing and feature specifics is so 2015. But these journeys often lose the path themselves.

Top of Funnel 95

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 95

Cintell

OCTOBER 29, 2015

. “Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away” B2B Data-Driven Marketing: Sources, Uses, Results , by Ruth Stevens and Theresa C. This room full of customer-centric marketers. The army of customer-centric marketers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. This was an increase from the 14 percent average recorded in 2015. On average, subscribers deleted four percent more unopened email than in 2015.”. percent in 2015 to 0.13

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

ViewPoint

MARCH 26, 2015

In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience. Opportunities you’ve helped customers capture.

Tips 120

Tips Work Management Amazon Marketing Management 120

Influitive

MARCH 16, 2018

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Product 153

Product Opinions Vendors Customer Surveys 153

Influitive

SEPTEMBER 21, 2018

Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015.

Brand Identity 124

Brand Identity Branding Best Practices Transparency 124

Customer Experience Matrix

OCTOBER 6, 2015

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. Yes, there was actually much more. I’m so ashamed.)

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Vidyard

SEPTEMBER 22, 2015

According to Salesforce, the core idea behind the new IoT Cloud is that it will connect all of a company’s data from the Internet of Things (IoT) to the rest of the Salesforce clouds, like Sales Cloud, Service Cloud and Marketing Cloud, resulting in better insights and real-time customer actions. Leadership shined through the entire week.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Lenny's Newsletter

AUGUST 29, 2023

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. Here’s actually the first public showing of Snyk at Velocity Amsterdam in late 2015.” So, no, we didn’t have an ideal customer profile.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Marketing Insider Group

MAY 17, 2016

The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. The post Unpacking Challenger Customer Insights appeared first on Marketing Insider Group. They provide important considerations for all B2B marketing and selling professionals, especially sales executives.

B2B Sales 114

B2B Sales Paid Search Agency B2B Marketing B2B 114

Avitage

NOVEMBER 22, 2015

The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. It assumes you have read CEB’s Challenger Customer. Challenger Customer offers this potential. The post Unpacking Challenger Customer Insights appeared first on Avitage.

B2B Sales 120

B2B Sales B2B Marketing Education Paid Search Agency 120

Onalytica B2B

MARCH 18, 2015

Furthermore, they’ve introduced a new ‘ResearchKit’, which is an open-source framework service for medical studies that helps researchers collect data from the company’s customers. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Mapping the community.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 85

Martech

APRIL 15, 2024

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3 billion by a consortium that included Permira and CPPIB. Informatica went public again in 2021. Why we care.

Acquisitions 75

Acquisitions Marketing Management CRM Paid Search Agency 75

Porch Group Media

JULY 21, 2021

3 Steps to Turn New Movers into New Customers. each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Not calculated in that spend is the available customer lifetime value if the household can be acquired by a local company.

First-Mover Advantage 93

First-Mover Advantage Multi-Channel Ad Frequency Loyalty 93

Roketto

DECEMBER 18, 2018

People have been calling social media the future of customer service since 2015, and they were right. The more your brand grows, the more mistakes you will make. It’s inevitable; not everyone can have a perfect experience with your company, product or service.

Service 98

Service Social Media Content Media 98

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Customer Experience Matrix

SEPTEMBER 16, 2017

One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Crimson Marketing

MAY 1, 2015

” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. ” 2. . ” Source: Kapost.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100