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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

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Salesforce reportedly close to deal for Informatica

Martech

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3 billion by a consortium that included Permira and CPPIB. Informatica went public again in 2021. Why we care.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? All of their efforts will be focused on converting these accounts from contact information to paying customer. Miles Austin – Fill the Funnel, Inc.

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Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit

Vidyard

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. .

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

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The Customer Service Arms Race

Contently

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. Help me help myself. And that means answers, fast.

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6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Survey your customers after they make a purchase to find out how they came to your business in the first place.