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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network. Simplified. …

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Salesforce reportedly close to deal for Informatica

Martech

It was taken private in 2015 for about $5.3 Dig deeper: MarTech’s CRM experts to follow The deal would be Salesforce’s largest since it bought Slack in 2021 for $28 billion. billion by a consortium that included Permira and CPPIB. Informatica went public again in 2021. Why we care.

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How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. . – no improvement matters if you can’t measure it.

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Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit

Vidyard

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. .

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Time to Stop Making Sales & Marketing Excuses in 2015

ViewPoint

No one likes the CRM system, so no one uses it!”. “If only I had a qualified lead!”. “I I get too many leads!”. “I I don’t get enough leads!”. Salespeople never close out the leads!”. “No

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Vidyard Powers JUNO TV for The 2015 JUNO Awards

Vidyard

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

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Vidyard Powers JUNO TV for The 2015 JUNO Awards

Vidyard

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).