Remove contingency
article thumbnail

What You Can Learn from a Tweeting Chicken

Convince & Convert

Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. Whenever faced with uncertainty, having a contingency plan and cohesive way to end the story on a high note is key. “Bum”?

article thumbnail

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

For example: • The BP CEO (Bob Dudley) got a 20% bump in compensation in 2015 after overseeing the company’s biggest-ever operating loss. There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

billion in 2015), you may not be thinking ambitiously enough. Sometimes, they're unanticipated -- but whenever you can plan for contingencies, do it. You might not think you have a product or service that, say, can be connected to the internet or to users via a digital network in the ways we described above. Source: Statista.

article thumbnail

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We've known for almost 10 years that our ambitions would someday outgrow our name, and in 2015 we settled on a new one and began laying the groundwork for the transition. Contingency plan. So in short: there was no contingency plan. We took 15 weeks to prepare, test, and get comfortable with the migration.

Domain 71
article thumbnail

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in my hotel room.

article thumbnail

The Future of Advertising Is Native Social Commerce

Hubspot

eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. In Q4, 2015, it was reported that Pinterest has 60 million buyable pins. Continued success will be contingent on native social ads that offer value without tarnishing the user experience.

article thumbnail

The complete crisis management guide for marketing leaders

Sprout Social

In this scenario, an organization must have a strong contingency plan and maintain ongoing communication with customers for transparency and to avoid panic. Case in point, the Chipotle E Coli outbreak in 2015. These crises can threaten the stability of a business and in severe cases—lead to insolvency or bankruptcy.