KoMarketing Associates

DECEMBER 29, 2015

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Biznology

JANUARY 19, 2016

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. So, without further ado, here are the top Biznology articles from 2015 — enjoy! What’s Google’s strategy? Google is a lying liar that lies. Everyone loves top-ten lists.

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

KoMarketing Associates

DECEMBER 15, 2015

Google can be a real pain in the …. By getting people to talk about you, search for you, share your content, and oh right…link to you. Google Has the Answer Right Here. Why would Google do this? Because as we’ve already covered, Google wants to give people the best experience. How do we compete with Google?

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

MARCH 19, 2015

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 To me, this is a very big deal, especially as Google never announces algorithm release dates.

SERP 120

SERP Mobile Marketing SEM Conference 120

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. They began as a way for Google to highlight insightful long-form content, especially those written by authoritative publishers on broad topics like happiness, engineering, or political issues.

Google 98

Google SERP SEO Domain 98

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Google Quality Ratings Guideline (Version 5.0). High-quality, relevant content is increasingly the focus of search.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 6, 2015

When Google Says Jump…. As Marshall Simmonds pointed out, these are all things that Google told us were must haves. One of the things we must ask ourselves is WHY is Google recommending we do something? For me, this was an excellent reminder that when Google says jump, we don’t have to jump. Content Audit for WordPress.

SERP 120

SERP Conference SEO Demographics 120

Brightedge

JANUARY 31, 2022

What is Google 3-Pack? The 3-Pack is Google's method used to display the top three results for local SERP results. For instance, if a user searched “restaurants near me”, Google 3-Pack would display three restaurants near the user’s current location. In December 2021, Google 3-Pack saw another major update.

Optimization 59

Optimization Google SERP Display 59

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? That’s Google Suggest, otherwise referred to as its autocomplete feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

RebelMouse

SEPTEMBER 12, 2022

another major update announced by Google. According to Google’s log of search ranking updates , the search engine launched a core update on September 12, 2022. We'll update our ranking release history page when the rollout is complete: [link] — Google Search Central (@Google Search Central) 1662996384. Google has.

Google 52

Google Buzz Guidelines Traffic 52

Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. Google announced that there would be an impending interstitial penalty for intrusive ads on websites.

Google 120

Google Brand Identity Branding Banners 120

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. The Significance of Content Marketing.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

JANUARY 26, 2015

The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. Without any further ado, here is: The Best Marketing Conferences Of 2015. Content 2 Conversion is in Scottsdale, AZ from Feb 16-18.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Valasys

JANUARY 6, 2023

After all, the company that made ChatGPT, is not a charity, though OpenAI did launch as a non-profit in 2015. Here are a few examples of what it can do: Rewrite in Different Styles – ChatGPT could be an aid to aspiring writers as it can rewrite any content in different styles. ChatGPT: A threat to Google?

Google 52

Google Lead Ranking User-Generated Content Training 52

ClearVoice

APRIL 2, 2021

What is Google AMP? Google AMP, short for Accelerated Mobile Pages, is a web component framework meant to improve the mobile browsing experience. On the first of July 2019, Google switched to mobile-first indexing. AMP is an open-source project with an open governance model, but Google initially created it. AMP Caches.

Google 52

Google Clickthrough SERP Mobile Marketing 52

ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. This requires an understanding of the buyer, their buying path and content consumption patterns.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Contently

NOVEMBER 7, 2016

Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Mobile video experienced a modest 23 percent growth over the first half of 2015 compared to the same period in 2014. Almost all the gains are going to Facebook and Google.

Facebook 128

Facebook Rules Advertisements Advertising 128

Convince & Convert

APRIL 1, 2015

If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. A decade ago, the most common place for keywords to make their presence felt was in the body copy or content of a webpage. Content : This goes without saying. Image via Moz.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Marketing Insider Group

DECEMBER 27, 2015

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.” Why wouldn’t you want to use infographics in your content marketing? Why wouldn’t you want to use infographics in your content marketing?

Best Practices 60

Best Practices Search Marketing Google Content Marketing 60

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? We’re here to help!

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

JANUARY 11, 2016

The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. Whether you like it or not, websites in variety of niches depend on Google for a high percentage of their traffic. Many other sites are being penalized by Google algorithmic updates—especially the big boys, Penguin and Panda.

Google 110

Google Ideal Customer Profiles Guidelines Mobile Marketing 110

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). According to research, the top three search results on Google get 50% of all clicks. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking.

SEO 272

SEO Traffic Tips SERP 272

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 98

Statistics Google Click Rate Adwords 98

Brightedge

JANUARY 31, 2022

What is Google 3-Pack? The 3-Pack is Google's method used to display the top three results for local SERP results. For instance, if a user searched “restaurants near me”, Google 3-Pack would display three restaurants near the user’s current location. In December 2021, Google 3-Pack saw another major update.

Optimization 40

Optimization Google SERP Display 40

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence.

SEO 160

SEO Content Paid Search Agency Youtube 160

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing. Information Feed Ads.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Contently

JUNE 28, 2017

Google, Apple, and other tech giants have targeted ad tech for disruption. Earlier this month, Google and Apple both announced they’d be launching native blockers for their browsers (Chrome and Safari, respectively). Google’s blocker goes much further. Well, they’re whatever Google says they are.

Privacy 108

Privacy Paid Search Agency Google Ads 108

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?”

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Biznology

APRIL 21, 2015

Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Big Google mobile algorithm update on 4/21/2015.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 109

Google Ideal Customer Profiles Profiling Communities 109

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Let’s recap some of Google’s biggest changes in 2015.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Google / Bing & MSN / Second Tier Engines?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 166

Communities Google Business Work Management 166

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. ” Amanda Maksymiw, Content Marketing Director, Fuze. The market has certainly moved forwards.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196