6sense

DECEMBER 16, 2021

Leveraging digital ads, paid social, and content syndication to target the right accounts with the right message for that buying stage. Presentation Slides: The post 2015 Called and Wants Its MQL Back appeared first on 6sense.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL AIDA 62

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Have a seat.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. When an organization moves to a program-based approach, there is a buyer-centric approach to how content is delivered. The best news?

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. Brilliant keyword research attempts to get into the minds of prospects and customers, uncovering needs and desires, yielding insights that can help you create more meaningful, compelling content.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. The Significance of Content Marketing.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 8% of those in content marketing say they are highly effective with their content – Content Marketing Institute.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

KoMarketing Associates

DECEMBER 15, 2015

By getting people to talk about you, search for you, share your content, and oh right…link to you. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. The answer is the right content. How do you find that?

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015. Marketing is no longer sequential.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Marketing Insider Group

JANUARY 30, 2016

The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.

Process 100

Process Business Marketing Content Marketing 100

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

MARCH 19, 2015

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. 1 Rankings Don’t Mean Jack. Mobile First is a Real Thing.

SERP 120

SERP Mobile Marketing SEM Conference 120

Marketing Insider Group

JANUARY 26, 2015

The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. Without any further ado, here is: The Best Marketing Conferences Of 2015. Content 2 Conversion is in Scottsdale, AZ from Feb 16-18.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. High-quality, relevant content is increasingly the focus of search. Google Quality Ratings Guideline (Version 5.0).

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

FEBRUARY 2, 2015

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. More Dollars to Advertising. Conclusion.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) HS) Content is everything these days. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. 2015 is no exception. (AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

OCTOBER 6, 2015

Casie Gillette (@Casieg) September 30, 2015. Content Audit for WordPress. Shehata went on to give some great tips on how to communicate more effectively and make friends within your organization (ahem #SEOdonutday). Never tell the dev team “it’s easy” as you don’t know the scope of work. jshehata #smx #22D.

SERP 120

SERP Conference SEO Demographics 120

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. That all changed when Beverly Jackson came onto the scene in 2015.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Here are three things you need to act on to increase your marketing results.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

ANNUITAS

MAY 13, 2015

of organizations creating content for each stage of their buyers buying process. Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. of organizations rating their personnel as highly skilled in terms of Demand Generation. Only 28.3% Only 20.8%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

Crimson Marketing

APRIL 15, 2015

Popular content research sources for B2B buyers are: whitepapers – 78%. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. Of course, do not forget about content marketing. case studies – 73%. Source: Uberflip.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

ANNUITAS

DECEMBER 23, 2014

The problem is this – in response to needing to live in the 57 percent many marketers are developing content that attempts to define solutions for their customers. It is now our job to develop content that Engages and Nurtures throughout that 57 percent and once they do engage with sales, enable and train them on Conversion content.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? We’re here to help!

PR 100

PR PageRank Brand Identity Branding 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Vidyard

SEPTEMBER 22, 2015

While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. In addition to very practical take-aways and new tools, Dreamforce 2015 was chalk-full of inspirational sessions from leaders in technology, business, and the arts.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Onalytica B2B

MARCH 18, 2015

As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Be sure to hit one of the blue buttons to download the full 2015 Digital Health landscape, including a detailed network map to better understand the debate. Mapping the community. DOWNLOAD THE FULL REPORT TODAY!

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

SWZD

DECEMBER 30, 2015

As we wrap up 2015, here are a few of our favorite infographics. Check out this list of the best infographics of 2015 to get ideas for next year’s content.

Best Practices 48

Best Practices Content Resources 48

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. Make sure your content strategy fully addresses your goals—not works against them.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. We’re more than a month into 2015, and there’s no better time for an industry update. Transformation.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary. It would be easy to dive right into [.]

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence.

SEO 160

SEO Content Paid Search Agency Youtube 160

Convince & Convert

APRIL 1, 2015

A decade ago, the most common place for keywords to make their presence felt was in the body copy or content of a webpage. My bet is that it probably contributed to the Panda update, which attacked sites that created reams and reams of worthless content with their top keywords in it (or “thin content,” as Google calls it).

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. The post Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit appeared first on Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77