Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. This video won a 2015 Video Marketing Award! FedEx’s ‘Growing Business’. This video won a 2015 Video Marketing Award! Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

Email Marketing 359

Email Marketing Planning Tips Paid Search Agency 359

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) In our business, demand generation and content marketing are nearly synonymous. HS) One of the great things about being a demand generation marketer is that our business is constantly changing. 2015 is no exception. AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges. Salesforce Design has been developing a philosophy and method that centers relationships as the building blocks of business and social value. Incorporating these mindsets can help you bring more humanity to technology and business.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Brandpoint

JULY 18, 2019

People learn most about a product or service by seeing it in action. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. New Product or Service Introduction. These videos explain and exhibit the new product. This, of course, is easier said than done. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Vidyard

SEPTEMBER 22, 2015

Here’s an example that Salesforce offers to bring this concept to life. While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. What were the Dreamforce 2015 moments that most inspired or entertained you?

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. million $1.6 million $1.6 million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Marketing Insider Group

AUGUST 18, 2015

Truly incredible, and until we have a time machine in operation, I will happily experience the Age of the Dinosaurs through the special effects of the modern movie business. This is what it takes to stay competitive in today’s business environment. Three Examples of Customer-Centricity. What’s old is new again.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Hubspot

MAY 29, 2020

Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. For example, a year ago, I started to hear all about this thing called a Hydro Flask.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Content Standard

JUNE 4, 2015

To survive in digital publishing, magazines and newspapers have had to develop new products that enable their editorial teams to scale content creation, monetize their massive audiences, and take advantage of the up-and-coming social platforms where potential new readers spend most of their time online. This is another example of Time Inc.

Product 40

Product Media Work Management Custom Publishing 40

Content Marketing Institute

SEPTEMBER 4, 2018

That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s a perfect example of content marketing.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Buffer

MARCH 10, 2022

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. I took my online presence seriously from the get-go, incorporating professional graphic design, beautiful packaging and product photography, and engaging product descriptions.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. In this article, I will mention a few content marketing examples that are successful, innovative, and generally well-thought. Today, it is not enough to produce only content.

Examples 52

Examples Content Marketing Planning Content 52

Launch Marketing

NOVEMBER 6, 2019

Before we dive head-first into these examples, here are some resources to ensure you and your marketing team feel well-equipped to tackle these innovative B2B campaign strategies: Five Points for Defining or Refining Your B2B Brand Strategy. This is a great example of content marketing done well. million people.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

ConvertKit

JANUARY 30, 2022

That’s exactly the kind of journey you have to understand as a creative business owner. conversion (“I gotta have this product!”). But funnels fall short because they fail to take into account the most important aspect of your business: your customers. How flywheels actually work for creative businesses.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Kaon

JULY 20, 2015

EIA: Tell us about your business. Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. Think about the companies who buy your product. That’s when we come in.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Need some examples? LEGO achieved an EBITDA margin of 37.1%

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Content Marketing Institute

NOVEMBER 5, 2018

Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. Purpose-driven brands also resonate with their employees.

Examples 93

Examples Paid Search Agency Content Trust Marketing 93

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity).

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Tomorrow People

NOVEMBER 17, 2021

Take Salesforce as a classic B2B example. As one of the first companies to go completely cloud-based, the company disrupted the traditional CRM software market and offered a novel solution to businesses. Businesses, especially ones competing in red oceans, need a sustainable competitive advantage (SCA). Brand meaning.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

KoMarketing Associates

JANUARY 20, 2015

The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. This transparency allows other businesses and prospects to experience the company’s highly engaged staff. Followers: 11.6k. KoMarketing.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

ATAK Interactive

MARCH 7, 2017

As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. As in the example of our client We Rock the Spectrum , they operate more than 60 locations worldwide!

Design 114

Design Business Display Advertising Funnels 114

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Expansion by finding new customers for an existing product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. “When most businesses start out, they’re heavily focused on bringing in new business,” says Deeksha Taneja, senior director of growth and optimization at ZoomInfo. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B. B2B companies are definitely not exempt from this rule.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Hubspot

MAY 10, 2017

They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window. That's a pretty broad definition and maybe not the easiest concept to visualize -- so let's take a look at some real-world examples.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Sprout Social

AUGUST 2, 2016

Now businesses create a hashtag for consumers to find more information about a product or service. When you create a hashtag, you give users a new way to get in touch with your business on social. This is just another way for consumers to engage, discuss and connect with businesses on social media. Product Launches.

Business 110

Business Work Management Social Networks Paid Search Agency 110

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Red Bull really looks like a product from a global economy. What Is Good Global Marketing? Dunkin Donuts.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). Okay, so personas are really important to my business. Accounting Alan.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Outgrow

OCTOBER 22, 2020

3 Ways to Grow Your Affiliate Business. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter altogether. Let’s take for example the very traditional quiz.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Outgrow

OCTOBER 22, 2020

3 Ways to Grow Your Affiliate Business. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter altogether. Let’s take for example the very traditional quiz.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Hubspot

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. A value proposition tells the reader why they should click on your ad to learn more about your product.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40