Adobe Experience Cloud Blog

APRIL 28, 2016

For their December 2015 index, Fiksu pegs the average cost per installs (CPIs) on a monthly basis for iOS CPI at $1.46 On the flip side, because they are looked at more frequently, traditional batch and blast marketing practices for push notifications can be more damaging than engaging.

Mobile Marketing 48

Mobile Marketing Planning SMS Thought Leadership 48

Hubspot

FEBRUARY 23, 2017

Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. Develop a strategy for sharing platform-specific content that those users enjoy instead of blasting out identical posts across all networks. 5 Dead Social Networks You Might Not Remember. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Content Standard

SEPTEMBER 12, 2017

The opportunity is there—consumers increased their live video consumption by 81 percent between 2015 and 2016, per Livestream—but live video requires an adherence to certain best practices that have proven capable of attracting and maintaining an audience. Focus on creating content that fits what consumers seek in live content.

Broadcasting 42

Broadcasting Brand Identity Branding Distribution 42

Hubspot

DECEMBER 17, 2014

With that knowledge, they create amazing media and blast it to any social channel where their audience can be found. In 2013, Trader Joe’s was America’s favorite grocery store according to a Market Force study. They know how their audience operates, they know their personas well and they know what they think is important or funny.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Huptech Web

OCTOBER 6, 2023

About real-deal examples and case studies where UGC took brands from zero to hero. ? When they peep at others having a blast with a product or getting’ in on a brand’s scene, they might get that FOMO vibe—fear they’re missing out on the same good products. The psychology behind the WHY. ? But wait, there’s more!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

LEADership

MAY 20, 2015

Document Your Content Marketing Strategy: This 2015 B2B Content Marketing Benchmark Study shows that 48% of B2B marketers say they have a content marketing strategy but it is not documented. Break the Ice: Many C-suite executives tend to make decisions that suffer from a skewed vision or a lack of it.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Hubspot

APRIL 28, 2016

Many schools send out blast emails. A 2015 email benchmark report finds that open rates in North America remain steady at 32%. Downloaded report on studying abroad opportunities. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out.

Open Rate 28

Open Rate Click Rate Psychographics Ad Frequency 28

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). Several research studies indicate that email marketing continues to be the most effective tactic for lead nurturing.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 7, 2016

Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). It should be noted that nurturing is far more involved than sending blast emails or monthly (or weekly) newsletters. Nurturing is more purposeful, following a clearly delineated process.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Social media marketing isn’t about just blasting out your new blog post across 20 different sites. According to a study by Buzzstream and Fractl , the most common reason people unfollow brands is because their content is too boring or repetitive. Marketers spent more than $8.3

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

FEBRUARY 15, 2016

But when you load it into a responsive, proactive, customer-driven company: blast off. Which was worse for customer satisfaction -- a lower predicted score while studying, or a disappointing final score after the exam?". So, Magoosh modified their NPS gathering technique to deliver faster answers while students were still studying.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Martech Advisor

FEBRUARY 28, 2020

We also review the insights and studies from 2019 in this monthly round-up. This month got off to an exciting start here at MarTech Advisor, with us talking about Super Bowl Sunday , Facebook's 16th Anniversary , Valentine's Day , Safer Internet Day , and many reports and studies analyzing the trends for 2020 and beyond. while the U.S.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Conductor

JULY 26, 2019

Seattle not only offered a great backdrop for MozCon 2019, but meeting and networking with like-minded SEOs was a blast. In a new study, Rob Bucci , VP of R&D at Moz, found that 73% of the 1.2 In 2015, however, Google really started to focus on local search, adding many of the features we know today.

SEO 75

SEO Trends SERP Trigger Marketing 75

Engagio

AUGUST 6, 2019

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. have had an ABM program in place for more than two years.

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

The Customer

AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. According to a 2015 study conducted by the Data and Marketing Association, email’s return-on-investment is 38 to 1. So, email blasts aren’t actually always email blasts at all. Brand emails can be controversial.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. SlideShare is in the process of restructuring how you pay for the lead capture feature, and should release something in 2015.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Valasys

SEPTEMBER 27, 2018

20% B2B marketers implement account-based marketing (ABM) in their marketing strategy, even though 90% of them believe in it (Sirius, 2015). for each new customer acquired , B2B brands can save over $14 with the help of inbound marketing (Openview, 2015). Content Marketing Institute, 2015) (Source: [link] ). Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Whale Pages

MAY 6, 2020

Today we have another exciting SaaS growth case study to share with you. I wrote an article in 2015 that probably took me 4 hours, and is still attracting customers today! Email blasts – through partners and industry-related advertisers. He likes interviewing SaaS founders / teams about their growth stories.

Marketing Budget 52

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 52

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” And yet, despite the obvious potential of video marketing, a lot of companies are still sitting on the sidelines.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

In Gartner analyst Jake Sorofman’s blog “ Customer Experience Starts with Empathy ,” published March 18, 2015, he calls attention to the fact that your buyers have many things on the line, including their jobs and reputation. A focus on your buyers shouldn’t end after they purchase from you, either.

Work Management 48

Work Management Marketing Management Thought Leadership Long Tail Marketing 48

Content Standard

OCTOBER 15, 2018

A 2015 research report from Teradata found that more than 80 percent of respondents blamed silos within marketing for keeping them from a single view of the customer across channels. This enables quick and easy sharing across departments (who wants to have to track down that case study for sales again?)

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Content Standard

SEPTEMBER 28, 2015

In my trends post, I stressed the importance of developing a content amplification (promotion) strategy instead of using ad-hoc tactics to blast a piece out every now and then. In a recent study by Experian Marketing Services , only 11.4 Don’t even get me started on the trash found in hashtags. percent of Millennials, 9.3

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Content Standard

FEBRUARY 2, 2015

Many years later, I found myself studying magazine pages on a mock-up wall—one of the key planning phases for any publisher —then pinning, unpinning, shifting, and swapping out sheets. The newspaper’s website recently published an interactive series, entitled “ 52 Places to Go in 2015.” We Need Another Hero.

Advertising Channels 40

Advertising Channels Ad Building Custom Publishing Advertising Agencies 40

Hubspot

AUGUST 27, 2012

17) In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. 23) The adoption of marketing automation technology is expected to increase by 50% by 2015. (Source: National Retail Federation ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

AUGUST 12, 2016

That’s one of the main reasons that 88% of B2B marketers are using custom content marketing (up 86% from 2015), and 76% of marketers plan to produce more content this year. Companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach.

Top of Funnel 28

Top of Funnel Buyer's Journey Marketing Management Digital Marketing Funnels 28

seo.co

FEBRUARY 16, 2023

Feel free to include both angles in the same email blast, cover them separately, or cover just one or the other. Regular content newsletters The idea behind a regular newsletter and blog post is to take pieces of content, presumably from your on-site blog, and promote them via an occasional email blast.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

SnapApp

JANUARY 11, 2018

This is the death of one-size-fits-all email blasts. In a 2015 Forrester report, 16% of B2B buyers indicated the number one reason for repeat business is whether or not a supplier offers personalized recommendations after tracking purchasing habits across different channels. . . Source ). . . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

seo.co

MARCH 30, 2022

Feel free to include both angles in the same email blast, cover them separately, or cover just one or the other. The idea behind a regular newsletter is to take pieces of content, presumably from your on-site blog, and promote them via an occasional email blast. Regular newsletters. Making content available elsewhere. Mutual research.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

seo.co

DECEMBER 8, 2020

Because mobile searches are so popular, Google has now made it mandatory for sites to be mobile-friendly—any site that isn’t has already been hit by the nicknamed “Mobilegeddon” update which occurred on April 21, 2015. Additionally, 59 percent of marketers planned to increase their email budgets in 2015 and beyond.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

FEBRUARY 15, 2023

And marketers took that to mean they needed to create nothing but short, punchy content with short, attention-grabbing headlines. To avoid this unnecessary stumble, make a content promotion plan a core part of your overall strategy. Rather than simply telling a reader what to do, it shows the reader how to achieve something.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Convince & Convert

FEBRUARY 10, 2015

Think business case studies, how-to, lists of things you should know to get better at what you do. Here's how to save time writing your posts, too: [link] — Nathan Ellering (@njellering) January 23, 2015 It’s called social media for a reason. For your audience, it’s like this: Read content.

Media Plans 167

Media Plans Social Media Planning Media 167

SnapApp

OCTOBER 22, 2015

Animation is not only entertaining, but it can speed up learning – while making any dry topic a blast to discover. Gifographics also meet the unique needs of marketers in 2015. They are the new kid in town: dynamic, cool and always fun to hang out with.

Lead Scoring 78

Lead Scoring Lead Ranking Paid Search Agency Mobile Marketing 78