EMagine B2B Blog

APRIL 2, 2015

I would like to thank all of those who attended the live webinar I hosted last Tuesday, March 24 th 2015. You may also be able to utilize your marketing automation system to automate your posting. My biggest caution when discussing posting automation is to not rely on it.

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Hubspot

DECEMBER 17, 2014

Personalized marketing takes a tremendous amount of planning, strategizing, and following through, but there are amazing marketing automation tools out there developed to help marketers get personal with ease! They asked me to take a survey, which also means they really care about my experiences in-store.

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LEADership

MAY 20, 2015

That is a very important lesson for us marketers, especially in the world of B2B lead generation. We are completely overwhelmed with factors such as the evolution of the B2B buyer, the fast-paced advancements in marketing automation, the plethora of social marketing channels, and all the glitz and glamour of digital marketing.

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Hubspot

JANUARY 7, 2016

All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Additionally, 54% of sales reps won’t make quota.

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Hubspot

MARCH 15, 2016

Of course, you then need to create an assortment of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%.

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Hubspot

FEBRUARY 2, 2016

Also understand that when I say “use” your network, be sure you don’t “overuse” or “abuse” your network with repeated email blasts with your random job description attached asking for referrals. an article from Careerbuilder in May 2015 speaks volumes about this topic. This should be a fundamental part of your job.

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Hubspot

NOVEMBER 25, 2016

I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Marketing automation can play a significant role in the success of your inbound marketing strategy, but there is a right way and a wrong way to use it.

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Engagio

AUGUST 6, 2019

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. The challenge, however, was implementation.

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Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

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Martech Advisor

FEBRUARY 28, 2020

Sara Richter, CMO, Emarsys said, " Our partnership will offer customers more consistent, personalized journeys across all of consumers' touchpoints from one single channel-agonistic platform, empowering PUMA's marketing team to deliver the highly personal experience that customers deserve.". Just walk out shopping at Amazon Go Grocery.

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chiefmartech

APRIL 19, 2017

By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology. Marketing automation. Account-Based Marketing Technology. Content management. Social media.

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LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

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Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” As marketers, we know that the buyer’s journey can be full of twists and turns, which are often unpredictable and sometimes out of our control. But if you use their contact information to blast marketing communications of all sorts, they’ll know you weren’t listening.

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LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

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LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

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Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

Hubspot

AUGUST 27, 2012

21) More than 50% of respondents said they had not yet realized the value of their investment in marketing automation. 22) 61% of marketing companies plan to increase their email marketing efforts in the next year. 23) The adoption of marketing automation technology is expected to increase by 50% by 2015.

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Content Standard

OCTOBER 15, 2018

To say that visibility is a major need of the content-centric marketing organization is to say that the Pope is a Catholic. A 2015 research report from Teradata found that more than 80 percent of respondents blamed silos within marketing for keeping them from a single view of the customer across channels.

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Allocadia

APRIL 8, 2019

Our Marketers Count podcast series highlights modern marketers and thought leaders who we believe are radically transforming the way that organizations do business and changing the way we think about marketing in 2015 and beyond. Our guest today is David Cohen, Director of Business Planning at Palo Alto Networks.

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Terminus

MAY 2, 2017

Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition of ExactTarget, and then Salesforce. So, he has a heritage of working with some of the largest, most successful marketing companies in the world. So email marketing was the hottest thing.

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SnapApp

JANUARY 11, 2018

This is the death of one-size-fits-all email blasts. No matter where someone is in the customer lifecycle, the goal of engagement marketing is to move them one step along — not rush them to the end and try to close a deal straight away. . We know that engagement marketing is critical. . Source ). . . Source ). . .

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