Hinge Marketing

JUNE 22, 2015

This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM. As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. A mobile-friendly website was already important prior to 2015.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Hinge Marketing

JANUARY 22, 2015

Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. Our past studies have found that firms that conduct research grow more quickly. The study is currently open to participation by accounting firms.

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

ANNUITAS

JUNE 23, 2016

Most of the research and studies we found skewed towards SMBs and start-ups and although that data was helpful, it wasn’t our audience. So, we created our own study, asked the questions we thought were most pressing, gathered the answers and analyzed the data. Not to mention, benchmarking is not easy to come by for the enterprise.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Hubspot

JUNE 22, 2020

In a recent HubSpot Research study , 63% of marketers indicated that they were going to upgrade their website this year. Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020). Source HubSpot Research in 2015: data from over 1M unique websites graded.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. According to a separate study from Annuitas, nearly 60 percent of marketers in the B2B sector don’t believe their marketing campaigns are effective, especially when it comes to demand generation. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In reading through the study and then comparing this survey to last years, the hard truth is marketers are not getting any better. How is this strategy?

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Customer Experience Matrix

OCTOBER 6, 2015

Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. Focusing more specifically on data, Experian's 2015 Data Quality Benchmark Report , which had 1200 respondents, found that 99% agreed some type of customer data is essential for marketing success.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Content Standard

JUNE 18, 2015

From the waiting game of accruing data about the efficacy of your first words to setting meaningful benchmarks for evaluating them, and even making adjustments that meet your goals, there are numerous steps along the way that can present confusion or frustration. The Study. Study] appeared first on The Content Standard by Skyword.

Studies 40

Studies SEO CTR Advertising Benchmark 40

Content Standard

DECEMBER 24, 2014

The emerging trends of 2015 are taking shape as the year draws to a close. Given these trends, content will continue to be a major component of SEO strategy in 2015. The post SEO Strategy for 2015 Will Focus on Lead Generation appeared first on The Content Standard by Skyword. Want more content marketing news?

Lead Generation 40

Lead Generation SEO PageRank Generation 40

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Mini Case Study Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Content Standard

DECEMBER 23, 2015

The year is coming to a close, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. Entering the Inbound Fold.

Studies 40

Studies B2B Marketing Marketing & Strategy Marketing Strategy 40

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. But with greater budgets come greater responsibilities. (I

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

ANNUITAS

OCTOBER 7, 2014

According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends –North America Study published by Content Marketing Institute and MarketingProfs, marketers are not nearly as effective as they need to be when it comes to content marketing effectiveness. This has to be documented in order for it to be effective.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study. And to read the complete report, view the presentations below.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.”

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

The ROI Guy

JULY 15, 2015

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain significantly challenged, with little reason for optimistic spending growth predictions from Gartner or anyone else. Why Your Solutions? Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Only B2B

NOVEMBER 26, 2019

According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. According to the 2017 Deliverability Benchmark Report by Return Path, 1 in 5 commercial emails worldwide fails to reach the intended customers. Don’t believe it?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. B2B Marketing Trends: 2015 and Beyond. Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

ANNUITAS

OCTOBER 6, 2015

It’s important to follow the agreed to plan, however, according to the most recent CMI and MarketingProfs 2016 Benchmarks, Budgets and Trends Report only 32% of marketers have a documented Content Marketing Strategy.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

Content Standard

OCTOBER 24, 2014

According to MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America study , 94 percent of B2B marketers use LinkedIn to distribute their content. Twitter and Facebook followed with 88 percent and 84 percent, respectively.

Linkedin 40

Linkedin Studies Social Marketing Content Marketing 40

Marketing Interactions

APRIL 21, 2017

Sure, I’ve heard customers say that case studies and testimonials are important. Take a look at the last three years of research from DemandGen Report’s B2B Content Preferences Surveys: In 2015 , the top suggested improvements to content: Use more data and research to support content. Provide more benchmarking data.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

ANNUITAS

JANUARY 22, 2015

Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy.

Buzz 100

Buzz Buyer's Journey Guidelines Curation 100

ANNUITAS

APRIL 23, 2015

I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy.

Demand Generation 100

Demand Generation Demand Advertising Benchmark Marketing Prospects 100

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. But the same study also learned that only 20 percent of businesses actually had an ABM strategy in place for more than one year.

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Mini Case Study. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. The impact of ABM With all this change, ABM has gone from being an unknown acronym to arguably one of the most successful GTM strategies in history for B2B firms.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

B2B Marketing Traction

MAY 19, 2015

According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing. SuperOffice is the company in the case study. There are critical aspects of this case study that I believe made a difference.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Be sure to check out their 2017 benchmark study on content marketing. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. Copyblogger.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Be sure to check out their 2017 benchmark study on content marketing. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. Copyblogger.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. 40% of marketer respondents and 55% from the agency side said that they use mobile marketing often/always (vs.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Case Study: Boloco's Boloco Card. Case Study: Virgin Atlantic Flying Club. Case Study: Amazon Prime.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

PureB2B

FEBRUARY 15, 2017

According to Demand Gen Report’s “ 2015 Lead Nurturing Benchmark Study ,” up to 71% of marketers surveyed identified developing targeted content according to buyer stage or interest as the most challenging aspect of most lead nurturing campaigns. A CMO Council study echoes this sentiment. Conclusion.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Webinars, case studies, brochures, catalogs, FAQs, and spec sheets are all examples of content that helps generate interest and converts that interest into desire.

Advertising Benchmark 28

Advertising Benchmark Top of Funnel ROI Content Marketing 28

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100