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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. 5 General Digital Marketing Stats.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. Internet advertising will make up 25% of the entire ad market in 2015. 5 Online Demographics Stats. 13 Content Marketing Stats. 7 Blogging Stats.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

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The New Market for B2B Social Influencers

Navigate the Channel

Livestream recently reported that 81% of Internet users watched more content in 2016 than in 2015. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. The audience is definitely there for these techniques.

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The 1 Key To Success In Content Marketing (And Life)

Marketing Insider Group

The report provides Benchmarks, Budgets, and Trends for content marketing in 2015. Banner ads are a close third with 49% and recent reports suggest this may continue to increase as marketers follow the shift to more digital approaches. Only 2% plan to decrease their content budgets.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” Get a clue.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

I’ve put together a list of ten marketing trends (with the help of our industry news section ) from 2015 that content marketers need to consider now and in the future to remain a critical piece of the marketing pie. Effectiveness of Visual Content. Accuracy is as important as ever.

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