Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Multi-channel communication will be more important than ever.

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Demand Generation Demand Generation B2B Thought Leadership 48

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. source ).

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Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

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Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

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Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

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ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS.

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Forrester Demand Generation Top of Funnel Marketing & Strategy 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Smart company leaders will look for ways to remove the process, technology and fluff that keep their company from growing.

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Top of Funnel Work Management PointClear B2B Thought Leadership 149

Engagio

MARCH 17, 2021

In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). Now, for the first time, we could focus on specific, named lists of qualified accounts.

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Account Based Marketing DemandBase ABM Inbound Marketing 161

Metadata

APRIL 19, 2021

Awarded as One of The Financial Times The Americas’ Fastest Growing Companies 2021. San Francisco, CA, April 20, 2021 — Metadata.io , the first demand generation platform, has been ranked No. 56 on The Financial Times’ (FT) 2021 list of Americas’ 500 Fastest Growing Companies. 233 in the Inc.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Companies 52

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. Demand Generation. source ). >.

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Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KEO Marketing

APRIL 28, 2017

Demand generation is a critical part of the sales process. Creating demand within the target audience is so important because both quality and quantity of the leads are critical factors. How can a company ensure a steady supply of quality leads? How can a company ensure a steady supply of quality leads?

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Demand Generation Agencies Demand Generation Demand Generation 48

ANNUITAS

MAY 7, 2015

A recent report by Richardson highlighted some of the biggest sales challenges of 2015. The report was based on data survey from 372 sales 75% of which were B2B sales people. The report focused on the challenges sales people face in prospecting, closing deals, and account management. 59% stated “gaining appointments”.

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B2B Sales B2B Marketing Marketing Management B2B 100

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI.

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Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

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Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs. Strategy first.

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B2B Marketing Planning B2B Work Management 100

Rev

FEBRUARY 17, 2019

Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. The key is finding those podcasts that work for you and your company.

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B2B Marketing B2B Best Practices B2B Sales 113

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Only a few years ago, measuring campaign ROI was a pipe dream for most B2B marketers. Pipeline Contribution/Influence.

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Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals.

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Lead Ranking Brand Identity Branding Allocation 98

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. I find that connecting the marketing and sales funnels together is really a big challenge and that is a big stopgap for most demand generation programs. Most new leads go nowhere.

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Sales Qualified Leads Tips Features Generation 120

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy. Stay in the Loop.

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CMO Demand Generation Agencies Transparency Advertising Agencies 118

B2B Marketing Directions

DECEMBER 27, 2015

This will be my last post of 2015, and I want to thank everyone who has spent some of his or her valuable time reading this blog. An Inconvenient Truth About B2B Demand Generation - If you're a B2B marketer, measuring the dynamics of your lead-to revenue funnel is critical to understanding how well your demand generation system is performing.

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Top of Funnel Demand Generation B2B Sales Case Studies 40

DemandBase

OCTOBER 23, 2018

Meeting all of you and being able to have conversations in person about Account-Based Marketing is what we live for. See below for the top 5 B2B marketing trends we heard while on the road. When ABM first took off in 2015, most people were asking the questions of “What is ABM?” From Account-Based to Intent-Based Advertising.

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Account Based Marketing Trends B2B Marketing DemandBase 78

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

ANNUITAS

NOVEMBER 13, 2014

ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of their unique approach to Demand Generation. said effective. stated their teams were highly skilled while 55.7%

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Planning Demand Generation Forrester Case Studies 100

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels.

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Trade Show Demand Generation Agencies BtoB Lead Scoring 100

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. This article describes the results of an analysis of more than 5,300 brands of about 900 companies.

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Brand Identity Branding Demand Generation Agencies Correlation 52

ANNUITAS

FEBRUARY 3, 2015

B2B demand-generation strategist leads firm’s strategic client programs . 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. Known for its Demand Process? ANNUITAS Names Jennifer L.

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Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

KoMarketing Associates

JANUARY 21, 2014

As companies look more towards social media to engage new and existing customers, it is important to understand what options are available for social advertising. Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015. Let’s take a step back, however. 5% ad revenue market share in 2013.

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Paid Content Social Media Paid Search Agency Facebook 120

PureB2B

MAY 2, 2016

The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015. All of the companies on the list have posted a three-year revenue growth of at least 125%. The company ranked #23 on Inc. Pure Incubation is among this year’s honorees, coming in at #29.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

PureB2B

MAY 2, 2016

The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015. All of the companies on the list have posted a three-year revenue growth of at least 125%. The company ranked #23 on Inc. Pure Incubation is among this year’s honorees, coming in at #29.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

KoMarketing Associates

NOVEMBER 17, 2015

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. Below are some of the areas where all B2B companies could learn from e-commerce businesses.

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B2B Marketing B2B Lead Ranking Word of Mouth 120

B2B Marketing Directions

FEBRUARY 18, 2018

Brand marketing has been particularly susceptible to this way of thinking in the B2B space. Some marketing pundits have asserted that brand marketing is no longer important for most B2B companies and that new marketing techniques have made B2B branding largely obsolete. This is blindness."

Lead Ranking 55

Lead Ranking B2B Thought Leadership Brand Identity Branding 55

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. Tips On How to Use LinkedIn for Better Lead Generation. Here’s why.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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Stats Social Media Marketing Automation Services B2B Marketing 110