ANNUITAS

MAY 13, 2015

Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% effectiveness at achieving their Demand Generation goals.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading! The options are endless!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Kaon

JUNE 5, 2015

2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego.

Differentiation 100

Differentiation Interactive Marketing Tagging Network Marketing 100

Crimson Marketing

NOVEMBER 3, 2014

I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology'

CMO 100

CMO B2B Sales Marketing Analytics 100

SWZD

NOVEMBER 1, 2017

Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia. Ever wonder how your competitors invest their marketing spend?

Customer Surveys 48

Customer Surveys Spending Intent Allocation 48

Marketing Insider Group

DECEMBER 22, 2014

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. 2015’s Top Marketing Trends. For more great trends and predictions for marketing in 2015, check out: 60 Content Marketing Predictions For 2015 (Content Marketing Institute).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. B2B marketing blogs.

B2B Marketing 139

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 139

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. Social media influence is to the B2B buyer. ” 2. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Matt Heinz – Heinz Marketing (yes, he is everywhere): 2016 will be about more B2B marketers than ever embracing revenue responsibility.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Nancy Harhut is the Energizer Bunny of B2B copywriting. Who said B2B couldn’t be funny?

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. Push versus pull marketing: in B2B, you need both. Like this post?

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum. Below we’ve outlined where you can find us, when, and what we’ll be doing.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Marketing Insider Group

JANUARY 26, 2015

The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

ViewPoint

APRIL 1, 2015

Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

Cold Calling 120

Cold Calling Lead Ranking Lead Scoring Sales Qualified Leads 120

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization' 1 Rankings Don’t Mean Jack. For years we’ve been telling clients not to focus on rankings.

SERP 120

SERP Mobile Marketing SEM Conference 120

Crimson Marketing

APRIL 15, 2015

Popular content research sources for B2B buyers are: whitepapers – 78%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. case studies – 73%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Martech

FEBRUARY 22, 2023

Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

B2B Marketing 111

B2B Marketing B2B Enterprise Management Paid Search Agency 111

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact? Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Heinz Marketing

FEBRUARY 3, 2021

In 2015 there were around 2,000 martech solutions and in 2021 there are 8,000! I present to you The B2B Marketer’s Quick Start Guide ! The post The B2B Marketer’s Quick Start Guide: Introduction appeared first on Heinz Marketing. But who has the time and energy to check them out? June: Direct Mail/Gifting.

Marketing Automation Services 126

Marketing Automation Services B2B Account Based Marketing ABM 126

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

MARCH 24, 2023

” In B2B, it is often easy to lose sight of the fact that we do not market, sell and support accounts. We demand this in our consumer lives, and that human desire for a great experience does not disappear just because it is in a B2B context. In 2015, I wrote a book titled “Driving Demand.” Get MarTech!

Branding 117

Branding Brand Identity B2B Acquisitions 117

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. 2) Yes, Sales Reps Still Matter to B2B Buyers: 6 Takeaways from #SDSummit2015 .

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120