The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ANNUITAS

JANUARY 13, 2015

Companies are missing a big revenue generating activity by ignoring customer retention and are also putting a larger burden on new logo acquisition to make up for any attrition.” Customer nurturing programs are another way to put those buyer personas to good use. So how do you get to know your buyer?

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Digital Asset Management 103

Digital Asset Management Enterprise Management CMS Development Work Management 103

Heinz Marketing

JANUARY 5, 2018

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett.

Acquisitions 52

Acquisitions Account Based Marketing Marketing Automation Services ABM 52

Oktopost

OCTOBER 23, 2019

This has been coming for years now, officially since 2015 but unofficially for roughly a decade, which is a lifetime in the digital space so we know this is going to be a powerful marriage of the two groups. The drive behind finally moving forward with the merger comes from a common enemy in the ads space: Google and Facebook.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Marketing Insider Group

MAY 25, 2020

By 2015, that number had dwindled to 15 years. Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 Fast growers may be doing well because of empathy. What’s Changed Since 1955? There are a million answers to this question. billion in revenue.

Thought Leadership 228

Thought Leadership Paid Search Agency Lead Ranking Lead Scoring 228

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base. In 2015, I wrote a book titled “Driving Demand.”

Brand Identity 120

Brand Identity Branding B2B Acquisitions 120

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. That’s a huge inflection point for the business.” How complicated or technical is the product?

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Source: Statista And just so you know, email continues to deliver the highest ROI for marketers; even beating social marketing by 40 times for customer acquisition.

Email Marketing 357

Email Marketing Planning Tips Paid Search Agency 357

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges?

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

chiefmartech

JUNE 20, 2016

According to their 2015 financial results , Marketing Solutions revenue increased 20% year-over-year in the fourth quarter to $183 million and increased 28% to $581 million in 2015. The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The B2B marketer’s job is to identify this elite group of targets, invest time and money disproportionately to attract them and optimize your relationships with them. The key takeaway?

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Marketing Management Intent Signal 116

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. The global martech landscape is constantly evolving, with acquisitions, pivots, and failures on one end, yet continuous entrepreneurial creation on the other.

Product 144

Product Software Startups Acquisitions 144

Vision Edge Marketing

APRIL 12, 2022

The trend toward a product-led strategy has been underway since Forrester’s 2015 report which found that “B2B buyers now favor do-it-yourself online options for researching and buying products and services.” The benefit, however, is faster time to acquisition. . Steps that provide visibility into the buying journey.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Terminus

JANUARY 3, 2018

To this end, we launched our account-based advertising product in 2015 and started building #FlipMyFunnel , a thriving community around the practice of account-based marketing (ABM). This acquisition is a huge step toward building out the B2B platform that supports our vision. And now, BrightFunnel is part of the Terminus solution!

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest).

Training 212

Training Planning Work Management Marketing Management 212

Marketing Insider Group

JULY 18, 2016

According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product […].

Demand 100

Demand Video Marketing Brand Identity Branding 100

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Walker Sands

JULY 27, 2022

Kellie Sink to Vice President of Public Relations: Since joining the agency in 2015, Kellie has contributed to the growth of both the PR department and Walker Sands as a whole.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 27, 2022

Kellie Sink to Vice President of Public Relations: Since joining the agency in 2015, Kellie has contributed to the growth of both the PR department and Walker Sands as a whole.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Webbiquity

APRIL 6, 2021

Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” We’ve yet to spend any money on paid ads…a common question I get is, “What’s your CAC (customer acquisition cost)?” I was looking for more. Kris: Yes.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. in its cost of acquisition. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. How To Track Customer Acquisitions. Our Favorite Posts & Articles from 2015. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Convince & Convert

MAY 5, 2016

In a related industry turn of events, AbbVie Biotherapeutics Corporation (a spin-off of Abbott Laboratories) has decided to expand its oncology presence through the acquisition of Stemcentrx. According to Fortune, there was a $221 billion surge in pharma deals during the first half of 2015 , with similar growth anticipated for this year.

Media 87

Media Acquisitions Startups Social Media 87

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

B2B Marketing Directions

MARCH 28, 2021

From 2015 through 2019, about 60% of the brands studied became less visible. From 2015 through 2019, companies in the top quartile of brand visibility growth produced an average return on invested capital (ROIC) that was 33% higher than companies in the bottom quartile.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. This blog was originally published on August 14, 2015 and has been updated since.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Content Standard

MAY 20, 2015

In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. Forty-nine percent of respondents say they feel native ads will drive the most revenue for media companies in 2015, compared to 42 percent who say traditional advertising will bring in the most dollars.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Lower the brand’s cost-per-acquisition through their Facebook and Google ads. Taylor joined Later near the end of 2015. For SaaS marketers, volume is the name of the game.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Contently

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. The acquisition strengthened the partnership they already had on dynamic video content. Embracing video for Hero and Hub content.

SEO 160

SEO Content Paid Search Agency Youtube 160

DiscoverOrg

JANUARY 22, 2016

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The CISO of 2015 has been expected to be a business leader, IT leader, finance leader, and an excellent people influencer and navigator,” says James Carpenter, CISO at Texas Scottish Rite Hospital for Children. Cloud security software.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Biznology

FEBRUARY 29, 2016

Link acquisition isn’t meant to be done in a vacuum. You can’t silo link acquisition. Don’t silo link acquisition; links are an important KPI and impact all online marketing. Link acquisition improves the efficacy of other marketing practices. Integration is key to successful link acquisition.

Link Building 80

Link Building Ad Building Acquisitions Lead Scoring 80

Contently

JULY 10, 2019

“Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. And there’s nothing wrong with this approach!

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. How To Track Customer Acquisitions. Our Favorite Posts & Articles from 2015. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120