Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Savanta

SEPTEMBER 25, 2017

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. Well, I shared it, but in truth it wasn’t my view.

Trends 168

Trends B2B Marketing Paid Search Agency Account Based Marketing 168

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). This has grown from 78% in 2015, showing that the importance of video is only growing ( Hubspot, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Hinge Marketing

AUGUST 6, 2019

What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. For most, 2-3 weeks before the presentation date is a good benchmark for a promotions window.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Engagio

AUGUST 6, 2019

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. We reviewed several benchmark reports on the state of ABM, and while the numbers differ slightly in each depending on the phraseology of the questions, the trends are clear. Where is it going? And is it really changing the way we sell?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

LeadsRX

MARCH 23, 2022

It’s almost like before 2015 and after 2015, it’s been a huge revolution in attribution and measurement for audio.”. Each ad is benchmarked against category averages. The other mega trend that I think was accelerated by the pandemic was streaming to radio stations. It’s a great observation.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys. That single blog post has generated hundreds of backlinks since it was posted in 2015. Research tech.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Don’t use Facebook as a podium to boast about your products — use it to stimulate conversations about industry trends and obstacles. per employee.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

The Customer

AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. percent since 2015. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. percent since 2015. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 40

B2B Brand Identity Branding ROMI 40

Heinz Marketing

APRIL 4, 2018

On the other hand, my favorite part about marketing is that it is trial and error and there is never really a wrong answer, even if it is disliked by some… Sure, there are benchmarks you should be taking into consideration. In 2015, Scott Brinker’s Martech list was 1,876 marketing technologies. Because you want to? I sure have.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing & Strategy Customer Surveys 52

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Media trends, informational needs, and consumption preferences evolve; and people change careers, upgrade their devices, develop new interests, and discover new obsessions.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. 84% of B2B decision makers begin their buying process with a referral (Source: Sales Benchmark Index ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. Video trends. At its core, it’s a tool businesses can use for growth.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it. Probably not.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62