SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Contently

JULY 28, 2016

If you work in media, you know a lot can change in two years. Think back to 2014. People were writing things like “ Why Pinterest Ads Will Beat Facebook Ads.” The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014.

Social Media 60

Social Media Media Social Networks Forecasting 60

ClearVoice

MAY 22, 2023

People claimed AI would kill content writing , AI would make writers obsolete , and even that AI writing isn’t real. Spend time writing author bios for your blogs. Write for the user, not the algorithm. Google works with 16,000 Search Quality Raters who assess content. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

KoMarketing Associates

SEPTEMBER 9, 2014

For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more.

Research 120

Research SEO Press Tagging 120

Oktopost

SEPTEMBER 8, 2022

Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Writing well. Working well with data. Learn how to work confidently with data. Wired to be Wowed, 2014.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Scoop.it

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. Aspirational statements convey your company’s passion for the future you’re working towards. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Exo B2B

SEPTEMBER 13, 2023

use generative AI tools such as ChatGPT or Grammarly in their work. I predict that by the end of 2014, this proportion will reach 80/20. I think our work is already undervalued, and AI will probably only make things worse.” As a result, interest in writing skills is waning… Lower-quality content?

Marketing AI 59

Marketing AI Content Marketing Enterprise Management Work Management 59

seo.co

FEBRUARY 8, 2022

No matter the root cause, if you want your content to start exciting people again, you’ll need to either: Completely re-write existing content that receives little or no traffic OR. Update your writing to make your content truly evergreen OR. Instead, try one of these alternative content strategies to inject new life into your work.

SEO 98

SEO Content Dwell Advertising Mediums 98

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This feature works wonders at live events, when people post pictures and they are instantly displayed on big screens.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Unless you’ve been writing your content under a rock (maybe you write your content ON rocks?) Where : Moscone West, 2014-2016. Where : Moscone West, 2014-2016. MARKETO FUN RUN/WALK.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014. So all the great marketing campaigns in the world won't work well unless the site is effective at handling the customers marketing brings to it.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. Perhaps they don’t have enough internal resources or time.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. This post details 21 differentiators that work.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Lake One

MARCH 14, 2023

“Together, they represent dozens of hours of training, rigorous validation of real world work examples including client feedback and roleplays with subject matter experts.” Solutions partners and 1 of only 72 at time of writing Accredited for onboarding and enablement support. The accreditation puts Lake one in the top tier of U.S.

Hubspot 52

Hubspot Work Management Marketing Management Advertising Agencies 52

Hinge Marketing

JANUARY 1, 2014

I suppose we each have our own predictions; here are five disruptive forces that I believe will make their mark in 2014. We all want to know who we will be working with, and that means learning about the individuals beyond the corporate brand. What will the new year hold for this volatile industry?

Lead Ranking 48

Lead Ranking Transparency Webinar Metrics Linkedin 48

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Use this as a way to know who you’re writing for.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Garfield is a former broadcast journalist.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. You read that right.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Open source means you’ll have freedom to select who works on your site. WordPress works wonderfully for most B2B websites! If you want SEO success, you need a content marketing strategy for 2014!

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Contently

APRIL 4, 2019

Even though my praise was hyperbolic, my editor asked me to write a positive review of the film. I’m still hoping some of my hot takes from 2014 will fade into the abyss of SERP #4. Although a ton of reactionary writing is well crafted with blistering prose, most of it dies soon after it appears online.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

Hinge Marketing

AUGUST 29, 2014

Ali Luke, former editor of an online publication, explains why most pitches editors receive are not accepted, and how to send effective pitches and write articles that stand out from the pack and get published. The Ultimate Guide to Creating Effective Landing Pages. Michelle Lowery, Search Engine Journal. Eric Enge, Moz.

Landing Pages 48

Landing Pages Marketing Analytics Tools Linkedin Marketing Report 48

Martech

JUNE 21, 2023

Q: Before founding CabinetM in 2014, you had a career as a marketer. I was working in engineering for a high tech company and realized that growth within that company, in an engineering role, was not going to be available to me. Another steep learning curve, learning about channel marketing and working with 13 different countries.

Marketing AI 95

Marketing AI RFP Work Management Thought Leadership 95

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The emotion of this scene is remarkable, not only because of the intense action, but because the movie awakens us to the realities of the powerful forces at work in the universe—time, space, and gravity. He is now an old man. 23 years have passed.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

nDash

AUGUST 11, 2020

According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. There’s work out there just waiting to be snatched up! That’s a massive increase from the 4 million freelancers we saw back in 2014. 10-20 Writing Samples. Intuitive Site Navigation.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

RebelMouse

NOVEMBER 29, 2022

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. Even though Google began deprioritizing guest blogging in 2014, a recent poll on Twitter found that it’s still popular digital strategy: u201cDo you guest post for SEO reasons?u201d

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Adobe Experience Cloud Blog

MARCH 28, 2014

How can various marketing solutions work together to achieve separate goals? Bring a pen, and write notes to help you remember you initial thoughts. Marketo Marketing Nation Summit 2014. New to Marketing Automation: A Broad Approach. Take literature with you. Use these as a reminder of which booths you visited.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

ConvertKit

DECEMBER 7, 2020

Prerna always loved writing, so much so that she took a journalism course after college for fun. That job is where she met her now-husband Mayank; but for him, working a corporate job was never the long-term goal. Mayank went to work in excruciating pain for nine months, until it became too much. Things were perfect.

Copywriting 115

Copywriting Work Management Social Media Word of Mouth 115

ClearVoice

FEBRUARY 13, 2023

More than anyone, businesses and writing professionals are asking, “Can ChatGPT and similar tools replace human writers?” The goal was to understand how people write and imitate human language. Staring at the blinking cursor for hours wondering what to write? Many people who have ignored AI are starting to pay attention.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. You may have heard about some popular publishers who have disabled their blog comments due to a high volume of spammy and low-quality comments, and you’re wondering whether you should too.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). What do you get?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Marketing Insider Group

AUGUST 30, 2021

We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). And if it works, it’s only temporary. Even further, you might enjoy checking out works by Neuroscientist and Professor Edmund T. (revenue, leads, opportunities, etc.). and can be caught just like a cold.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

chiefmartech

MARCH 13, 2024

She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. I’ll wrap this post up here, as a comprehensive write-up of all the possible ways to evolve the management of the apps-formerly-known-as-shadow-IT would like be a book. ( Who is… The Shadow?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

ConvertKit

AUGUST 17, 2021

Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. Readers connected with his personable writing style as well. Because at the end of the day, people working in B2B are people.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Exo B2B

FEBRUARY 20, 2023

As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. A powerful tool… I’m really enjoying using it because I’m learning to work with a powerful tool that gives me a lot of insight into certain elements of my content creation process.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52