2014 B2B Marketing Trends That Work

ViewPoint

The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

10 Questions about 2014

Biznology

2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? (Photo credit: Wikipedia).

12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence.

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10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Guest posts still work. Partner links still work. Niche directories can still work. Social Media & SEO Must Work Together.

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The 19 Best Content Marketing Blogs From 2014

Marketing Insider Group

Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. Yep that’s right!

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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason.

Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

While PhotoShopping is nothing new, this guy’s work really is amazing. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at?

Top 10 Demand Generation Resolutions for 2014

The Point

How else do you know what worked and what didn’t? Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts. If your data’s bad, no amount of work or creative expertise will make a difference.

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Modern Marketing

Start measuring somewhere or you’ll never know what works. 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

From SiriusDecisions Summit 2014…

ANNUITAS

The most compelling point of that is that neither effort will work without both camps working in tandem. And much of the research, including the real-time audience polling, shows that there’s still much work to be done in terms of sales and marketing alignment. After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing.

What to Know: SMX West 2014 Takeaways

KoMarketing Associates

But personalization is going beyond the search engines, with social networks working to be as personalized as possible. While there is some technical work involved, some CMS systems like WordPress have plugins that help add it for you. It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago!

Content Marketing World 2014: What We Learned

Fathom

Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. Gini Dietrich hates lists but they “really frickin’ work”. Nice work and look forward to seeing you next year! Image Credit: Content Marketing World.

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Setting up IFTTT Recipe can save hours of manual work. I think this is an especially helpful reference to see what types of posts typically work best across social media platforms.

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3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. 10 Things I’ve Learned About SEO in 2014.

Follow Up – My 2014 Content Marketing Predictions

ANNUITAS

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit.

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Celebrate the 2014 Markie Award Winners!

Modern Marketing

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!): Keep up the great work by showing us how you execute on modern marketing musts!

The 2014 Digital Marketing Ecosystem

Cody Ward

The point is, there are a large number of options and many moving pieces that need to work together seamlessly in order build and launch an effective targeted digital marketing campaign. The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer.

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Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you losing touch with prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. The B2B buying process has changed forever.

Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix

But nomenclature notwithstanding, the two systems do seem to work together. photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy.

The Changing Nature Of Work [Slideshare]

Marketing Insider Group

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role.

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4 Tips For Data-Driven Glory: Insights From Interact 2014

Modern Marketing

To get started with personalized content à la Verizon newsletters, “Inventory your available data and line that up with your goals,” Rutkin said, adding that her team’s work is an iterative process. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data.

5 Marketing Takeaways From Dreamforce 2014

Modern Marketing

In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Find out which marketing formulas are working…or not! “At Check out the Interact 2014 event page to learn more, including session agendas and more special guest info!

BMA 2014 Recap Day 1. Most of It Anyway

ANNUITAS

In addition to the self-indictment, the study also showed some revelations in how much work is yet to be done by marketers: - 61% of CEOs are not satisfied with marketing’s innovation. - Only 23% of CEOs are extremely satisfied with marketing leadership. - 53% of CEO are not getting strategic thinking from their marketing leadership.

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How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email.

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19 Excellent Guides to SEO Link Building

Webbiquity

Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links.

Work Hard, or Work Smart? Automate Your Lead Nurturing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you losing touch with prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. The B2B buying process has changed forever.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How Do You Work Content Into Your Marketing Mix?

Top Marketing Predictions For 2014

Marketing Insider Group

2014 will be the year of brand publishing. 2014 will be about 3 things: culture, data and content. In 2014 the content marketing imperative will become clear for more brands that want to survive (or at least stop wasting their marketing dollars.)

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23 Terrific Email Marketing Guides

Webbiquity

A cheat sheet of sorts…a report, mini ebook, white paper or a short webinar works well.” MarketingSherpa Email Awards 2014, presented by ExactTarget by MarketingSherpa. ** 5 STARS.

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The 2014 Content Marketing Imperative

Marketing Insider Group

And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value.