Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. B2B vendor websites have come a long way since the days of serving as essentially online brochures. One-to-one tactics are holding steady.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. B2B vendor websites have come a long way since the days of serving as essentially online brochures. One-to-one tactics are holding steady.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Marketing Craftmanship

DECEMBER 30, 2013

The goal should be to create an arsenal of effective credibility tools; not simply to generate clippings to hang like hunting trophies in the “Media” section of a website. Fire your PR firm in 2014. It’s All About Merchandising.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. With all due respect, a message that includes links to a website or provides information relating to the company isn't considered a CEM.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

SmartBug Media

JULY 27, 2020

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. Ensure Website Security.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

BOP Design

DECEMBER 15, 2020

Website Chat Continues to Grow. While website chat features are certainly not new, they’re becoming more and more prevalent, particularly for B2B companies that tend to have long, complex sales cycles. Read more: Best practices for live chat on a B2B website. Read more: How a well designed website builds confidence.

Trends 73

Trends Marketing Websites Marketing Management B2B 73

Convince & Convert

JULY 10, 2014

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle.

Marketing Websites 160

Marketing Websites Merchandising Case Study Case Studies 160

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. ( Image Credit: Robert Rose. B2B Marketing Insider ). Almost half of U.S.

Statistics 100

Statistics SMB Content Marketing Planning 100

Industrial Marketing Today

DECEMBER 16, 2014

It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today.

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

Webbiquity

NOVEMBER 11, 2014

Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. His goal: transcend dental medication.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. 10 Best Practices for Mobile Optimized Websites – SEJ. I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Salesforce Marketing Cloud

DECEMBER 9, 2021

With the Build Your Personal Portfolio on Salesforce project, you can learn how to build a standout resume website, using the exact platform you’re trying to prove you know to showcase your Salesforce experience. The project guides you through the steps of creating a resume website with the Salesforce platform. Show your skills.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

SmartBug Media

AUGUST 5, 2019

Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. Direct traffic is defined as visits with no referring website. Here is a breakdown of all sources: Direct: Any traffic where the referrer or source is unknown.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. There is still plenty of time to make things right and build that website of your dreams. There is still plenty of time to make things right and build that website of your dreams. Achievement unlocked.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Contently

JULY 28, 2016

Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. If you work in media, you know a lot can change in two years.

Social Media 60

Social Media Media Social Networks Forecasting 60

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

markempa

MARCH 24, 2014

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. You may also like.

Cost per Lead 120

Cost per Lead Optimization Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 12, 2013

We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. The primary SEO objective during a website transition is setting up 301 redirects for all of the old web pages that are being moved to new the site. At Site Transition.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

SugarCRM

JANUARY 7, 2014

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

KoMarketing Associates

SEPTEMBER 9, 2014

Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Schema Markup. Open Graph Tags. Analytics (Ex: Google, Omniture).

Research 120

Research SEO Press Tagging 120

Industrial Marketing Today

JANUARY 14, 2014

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. Visit my website for more content on industrial marketing.]. There are some interesting and encouraging findings. This is only a content summary. Please click on the headline to read the full article.

Customer Surveys 60

Customer Surveys Video Marketing Marketing Marketing Websites 60

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

NuSpark Consulting

APRIL 5, 2014

Here’s a question to ponder: Why did you build a website for your business? Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect. Conversion optimization focuses on increasing website conversions.

Contacts 100

Contacts Lead Generation Marketing Websites Generation 100

Industrial Marketing Today

SEPTEMBER 29, 2013

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. A welcome change in these discussions [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Planning Content Marketing Content 60

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Martech

APRIL 18, 2024

And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. And who can blame them? presidential election.”

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. Is it clear and intuitive?

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

ClearVoice

MAY 22, 2023

Voice Search and the Future of SEO In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Key takeaway: SEO experts worry about position zero because it can eliminate website traffic. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. There is still plenty of time to make things right and build that website of your dreams. There is still plenty of time to make things right and build that website of your dreams. Achievement unlocked.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. 93% of website visits begin via a search engine ( Arek Estall ). This is the reason why when optimizing a website for SEO, Google’s best practices are the ones most often focused on.

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. and their website is target.com.au -- more on that later.). Using Them in Your International SEO Strategy. Google knows what you're doing, and will let you do it!

SEO 97

SEO Marketing Websites Optimization Domain 97

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. viewers in July 2014. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. This is up from 1.23 billion in 2013.

Social Media 40

Social Media Statistics Media Youtube 40

Hinge Marketing

JANUARY 1, 2014

I suppose we each have our own predictions; here are five disruptive forces that I believe will make their mark in 2014. Number 3: Websites - It’s not 1999. I’m not referencing Prince’s 1999, but rather the early days of corporate websites. What will the new year hold for this volatile industry?

Lead Ranking 48

Lead Ranking Transparency Webinar Metrics Linkedin 48