Convince & Convert

FEBRUARY 13, 2014

With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. » Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' The challenge? Molson Canadian’s Beer Fridge Uses Passport.

Social Media 129

Social Media Viral Marketing Media Tactics 129

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

MAY 15, 2014

Existing Communities are Viral, Niche Hives for Content If you appropriately share your content into an existing community, you may well find it receives greater engagement, especially if you have targeted it well.

Communities 166

Communities Google Business Work Management 166

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Crimson Marketing

OCTOBER 9, 2013

Image: Courtesy of Virally Blog. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Corporate Marketing Other Interesting Topics'

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

FMG Suite

MARCH 7, 2024

About Idea Decanter Established in 2014 by Laura Garfield and Sharon Gottula, Idea Decanter believes in the power of video. In addition to nurturing client relationships and engaging prospects, video also has great search engine and viral sharing benefits. Garfield is a former broadcast journalist.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Sprout Social

FEBRUARY 5, 2020

Organic, paid and viral reach. Viral reach is the number of unique users who saw your Facebook content because one of their friends engaged with it by liking, commenting, or sharing it. Although these measures of reach are less common than organic, paid and viral reach, they can still be incredibly useful.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Tomorrow People

OCTOBER 24, 2017

ALS Association: Amazing Virality. It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period. It was a truly global and viral phenomenon. Remember the Ice Bucket Challenge? Of course you do. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We Hashbrowns on fleek,” the diner chain Denny’s tweeted in September of 2014. Will our usage of this viral content come from left field? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Hubspot

OCTOBER 28, 2014

While there''s no specific formula for creating a viral infographic, you can pick up some tips by looking at successful infographics. To help show you what makes a great infographic, here are a few delightful examples from 2014. 2) 2014 Green Bay Packers Football Schedule. How do you make sure yours doesn''t?

Examples 28

Examples FAQ Viral Marketing Sample 28

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. In 2014, the ALS ice bucket challenge went viral. Start hyperlocal.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

JULY 6, 2016

In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight.

Youtube 103

Youtube Advertising Channels Ad Building Television marketing 103

Contently

JUNE 9, 2016

In the past, Facebook posts rarely went viral. As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority. Don’t expect her to be the last.

Viral Marketing 60

Viral Marketing Youtube Advertising Agencies Facebook 60

ClearVoice

AUGUST 9, 2021

With its launch in 2014, the campaign continues to gain traction, and the Hashtag is still active and thriving on Twitter and all platforms. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform. Source: Always. DO prioritize consistency for your brand campaign hashtags.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 141

Viral Marketing Burn Rate Social Media Advertising Agencies 141

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Vidyard

DECEMBER 18, 2020

This 2014 spot from Sainsbury’s literally had me crying on my keyboard. Watch Now Viral Videos: Holiday Video Ideas Fit for the Masses Personalization is great, but if you don’t have a defined list of recipients or your primary distribution channel is social media, you may need something more general.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Hubspot

AUGUST 20, 2018

This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Proctor & Gamble’s commercial titled “Thank You Mom” aired before the 2014 Sochi Winter Olympics.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

APRIL 3, 2015

3) Consider Virality. Virality (or pass-along rate in the old parlance) helps small firms reach much larger audiences. Have a purpose beyond making money or fundraising… “Sales” (be they in tennis shoes, mechanic man-hours or silent auction donations) should be the effect of your marketing, not its central narrative.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Content Standard

SEPTEMBER 22, 2014

The company found that 85 percent of the world’s most viral content focuses on topics like food, home, and lifestyle. Even among popular blogs like Upworthy , the most viral posts had more emotional headlines than those that were shared less often. Fifty-seven percent plan to increase their social media marketing budgets in 2014.

Social Media 40

Social Media Media Viral Marketing Marketing Budget Creation 40

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Convince & Convert

APRIL 11, 2014

It was that viral. FallonTonight pic.twitter.com/Ku4CMDIUzC — Ford Motor Company (@Ford) March 29, 2014 Fallon announced the Fingers on a 4×4 campaign to help him decide which dealer would sell him his new Ford F150. Tweetable Moments It really was people. Welcome to the family @JimmyFallon. Great choice!

Skype 141

Skype Viral Marketing Social Media Facebook 141

Emplifi

MAY 9, 2019

Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens.

Social Media 91

Social Media Traffic Media Effectiveness 91

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Design a viral campaign.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Marketing Insider Group

NOVEMBER 10, 2014

” She posted it on Twitter and it went viral. Did you know 112 million people watched the 2014 Super Bowl, and 83% of them used a second screen during the game. The Main Lesson From Ellen’s Famous Selfie. During this year’s Academy Awards, Ellen Degeneres took what appeared to be a totally spontaneous “selfie.”

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies PR 100

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Sprout Social

APRIL 21, 2020

Shedd Aquarium , for example, has gone viral (multiple times) for its adorable, exploring penguins and gained fans worldwide as a result. In 2014 we launched #MyMadcap. To address this concern, marketers turn to social data. Right now social media usage has spiked around the globe, giving brands an opportunity to reach new followers.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Webbiquity

FEBRUARY 2, 2015

Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 If your own hashtag gets picked up, then you’ll have a viral thing going. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). billion active users. Final Word.

Social Media 100

Social Media Social Marketing Media Business 100

seo.co

FEBRUARY 15, 2022

To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas. The key motivation in most Internet-based schemes and gimmicks is to make money.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Biznology

NOVEMBER 17, 2014

A study by Forbes in 2014 indicated that 1/3 of all people in their 20’s will move in any given year, the average Millennial will stay in their job just over 2 years, and about two thirds of them would like to start their own company. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.

Trends 80

Trends Brand Identity Branding Planning 80

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. The 2014 campaign raised $115 million, with 2.4 There is no reason yours shouldn’t. Twitter Moments is also a great alternative to showcase featured content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. The youngest speaker, 17-year-old Zach Latta , tested out of high school and moved to San Francisco with his parent’s permission to make his fortune. His current startup is helping to imbue secondary school students with a love of coding.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Content Standard

MARCH 16, 2015

A new report from MediaRadar charts the dramatic growth of native ads in 2014. This compares to 688 brands that purchased native ads the previous July—representing a 24 percent increase in native ads between July and December 2014. The better stories brands can weave, the more likely their content will go viral. Like this story?

Advertisements 40

Advertisements Advertising Brand Identity Branding 40

Contently

OCTOBER 5, 2016

Better data may also lead to a new philosophy that values quantity and virality over quality. “I A patent filed by Apple in early 2014 details dynamic ad-insertion software that could help podcasters streamline their pre-, mid-, and post-roll ad, and even monetize their backlogs with constantly refreshing ads.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117