markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. We’ll get to that in a little bit.

Linkedin 297

Linkedin Research Studies B2B 297

Moz

MAY 13, 2019

Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). Below are the means and medians for each year (note that 2014 and 2019 are partial years): 2019 – 83.7° /82.0° 2014 – 65.8° / 65.9°. A brief history of update counts. 2018 – 89.9° /88.0° 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Martech

FEBRUARY 10, 2022

The Super Bowl is a big step up from the $50 DIY ads they first circulated on social in 2014, and they drafted a creative partner, Mustache Agency, to give this placement the pro touch. We have an intuitive website and system that’s, dare I say, playful and fun to use.”.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 98

Envy

FEBRUARY 17, 2019

Est. 2014, Tel Aviv Twitter: @Secured_Touch. Est. 2014, Dublin Twitter: @aidtechnology. million and secured partnerships with companies in a range of financial verticals, including open banking, personal finance, and accounting. Est. 2014, London Twitter: @AimBrainHQ. SecuredTouch. SecuredTouch has raised $11.5

Startups 85

Startups Work Management Marketing Management P2P 85

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

APRIL 21, 2014

We decided to dig into The Search Monitor’s ad spend database to compare ad spend across 4 large verticals for PPC: Finance, Retail, Telecom, and Education. We looked at Google searches in the US from July 2013 through February 2014. Here are two charts we found most interesting, but please contact us if you’s like to see more.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Bluetext

NOVEMBER 15, 2023

This move was pivotal, as it redefined the advertising industry by vertically integrating offerings such as innovation, brand strategy, traditional advertising, and digital advertising. billion in December 2014. His journey began with a mission to disrupt the status quo, which he did with the founding of Nitro in Shanghai in 2001.

Advertising Agencies 26

Advertising Agencies Creativity Paid Search Agency Thought Leadership 26

Convince & Convert

OCTOBER 21, 2014

In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. Use that data to your advantage by focusing on long-tail keywords, short-tail keywords, and topic verticals that connect your brand to the most specific audience possible.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Content Standard

AUGUST 29, 2018

Munro says mobile has been the biggest driver of the move from horizontal to vertical video formats. “YouTube has been playing vertical videos full-screen since 2015, and Snapchat claimed vertical video ads on its platform were watched in full nine times more than horizontal video ads. The secret is to go vertical.

Paid Content 55

Paid Content Marketing AI Verticals Marketing & Strategy 55

Sword and the Script | B2B

SEPTEMBER 24, 2020

Part of relevancy is speaking to business problems unique to a vertical market. Some 70% of B2B buyers said “relevant content that speaks directly to our company” was “very important” in the survey. Indeed, 96% of respondents said messaging that speaks “directly to our industry needs” was important.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Moz

FEBRUARY 25, 2020

Before the traditional #1 organic position, we have shopping results, a research carousel, a local pack, People Also Ask results, and a top products carousel with a massive vertical footprint. At the same time, those features tend to be longer (vertically) than a typical organic result. This is a relentlessly commercial result.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

KEO Marketing

NOVEMBER 6, 2015

Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. Go vertical. Besides placing ads in the most visible positions and optimizing them for mobile, consider investing in vertical ads as opposed to square or horizontal formats.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

Magisto

JANUARY 13, 2020

If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. with Magisto’s video maker you can easily create vertical and horizontal versions of the same video that will fit all social channels. SERP Position 0 ranking.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Kevin Indig

JANUARY 17, 2023

Contrast the results above with a site like apnews.com, which has published about 1,700 articles with AI since 2014 and has not seen a lot of organic traffic as a result. It’s harder for new sites to come up in competitive verticals, hence the flywheel.

SEO 52

SEO Domain Lead Ranking Content 52

Convince & Convert

JULY 27, 2017

During campaigns, split emoji usage by product vertical in addition to traditional demographics. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014. Measure the top emojis, which categories they fall under, and in what context they tend to appear.

Tips 121

Tips Advertising Agencies Marketing & Strategy Paid Search Agency 121

Adobe Experience Cloud Blog

JULY 5, 2016

It may be a specific company size, vertical, buyer type, or all of these combined. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Is there a buyer persona that is more successful for your business?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

MARCH 22, 2017

Do your organization’s goals include expanding into a new segment , territory, or vertical, or going after your competitor’s customers? Are there organizations with needs that your solution clearly addresses?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

markempa

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. Idea #3: Create message based on industry vertical or company size (Hint: Segmentation). I’ve learned a lot from listening to the sessions and speakers here. Segmentation. Customer focus. Connection. Authenticity.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Paul Gillin

JANUARY 2, 2015

In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement. It comes down to basic blocking and tackling, and making sharing part of your daily routine.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Martech Advisor

SEPTEMBER 25, 2019

For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively). Also Read: How Inept Payments Can Anger Marketing Partners.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that. How do you increase content consumption and visibility across your channels and business verticals?

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

Biznology

MAY 30, 2014

Data for the last 12 months, from May 2013 to April 2014. The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product. Data from the US only. Data from Google and Bing.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Moz

APRIL 19, 2020

The results showed that every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches. We first ran this survey in 2014 and, compared to today, the difference between “really fast” sites and “fast” sites wasn’t as stark as it is now.

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73

Contently

NOVEMBER 22, 2016

A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA A decade later, it bolstered its news verticals with television programs and a full-fledged network. R/GA is the first company to go the opposite way.”

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

APRIL 1, 2015

Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 percent in 2014,” according to the report. times more likely. On product pages, view rates averaged 16.8

Purchase 40

Purchase Video Marketing Top of Funnel Content 40

EMagine B2B Blog

DECEMBER 3, 2018

Google announced HTTPS as a ranking factor in 2014. FAQ, Q&A, and How To Verticals Debut. Gary Illyes of Google announced a new feature that would locate FAQ, Q&A, and How To verticals on a webpage and highlight them in search results. Not Secure” Warning Hits Chrome. September 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Google announced HTTPS as a ranking factor in 2014. FAQ, Q&A, and How To Verticals Debut. Gary Illyes of Google announced a new feature that would locate FAQ, Q&A, and How To verticals on a webpage and highlight them in search results. Not Secure” Warning Hits Chrome. September 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

NOVEMBER 14, 2018

This “David vs. Goliath” story may sound like a silicon valley fluke, but Nerdwallet’s content-first strategy has been replicated by other small companies in a variety of verticals, helping them achieve stunning success. million users per month in 2014, plus many more today. Picture Credit: SlideShare.

Startups 69

Startups Google Press Domain 69

Hubspot

MARCH 21, 2018

increase from 2014. I don’t believe there’s a specific vertical, industry, or product where a field sales model is indispensable. Let’s dig into recent InsideSales.com research below to find out. The Blurred Lines Between Inside and Outside Sales. Outside sales reps spend almost half their time (45.4%) selling remotely -- an 88.4%

Ad brokers 88

Ad brokers Paid Search Agency Sales Cycle B2B Sales 88

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Posted by SamuelMangialavori Content, content, and more content!

SERP 74

SERP Optimization Content Keywords 74

Litmus

MARCH 11, 2016

As of Q4 2014, Apple had sold 12.3 It highlights worldwide trends across all industries and verticals. Since January, iPhone opens increased 4.1%, while iPad opens decreased 4.1%. iPad opens have been on a continual decline over the past year and have decreased 4.9% since March 2015. of opens has accompanied a downturn in tablet sales.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Content Standard

SEPTEMBER 25, 2014

But just because you implement a content marketing strategy doesn’t mean you have to abandon all of your other marketing verticals. It also serves as the vertical that allows you to humanize your brand and connect with consumers on a much more personal level. The Competition Is Fierce. Content Marketing Gives You Wings.

Television marketing 40

Television marketing Content Marketing Paid Search Agency Verticals 40

Convince & Convert

JULY 27, 2017

During campaigns, split emoji usage by product vertical in addition to traditional demographics. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014. Measure the top emojis, which categories they fall under, and in what context they tend to appear.

Tips 60

Tips Advertising Agencies Marketing & Strategy Paid Search Agency 60

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Why should I read it: A leading analyst firm in the B2B space, SiriusDecisions publishes great content across various marketing technologies with insights compiled from a macro snapshot spanning multiple verticals and industries.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Why should I read it: A leading analyst firm in the B2B space, SiriusDecisions publishes great content across various marketing technologies with insights compiled from a macro snapshot spanning multiple verticals and industries.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Biznology

JANUARY 27, 2016

Business: Vertical-Specific. Business: Vertical-Specific. Business: Cross-Industry. Grand Total. Source: Gartner (November 2015). Table 2: Internet of Things Endpoint Spending by Category (Billions of Dollars). Business: Cross-Industry. Grand Total. Source: Gartner (November 2015). The Internet of Things Ecosystem.

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40