vendor 2014 Related Topics 
Webbiquity
APRIL 16, 2014
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014.
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I
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Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.
Crimson Marketing
DECEMBER 16, 2013
The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes. Even before an order is even placed.
Webbiquity
DECEMBER 10, 2013
And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts.
Customer Experience Matrix
FEBRUARY 4, 2014
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.
Webbiquity
DECEMBER 3, 2013
All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. B2B vendor websites have come a long way since the days of serving as essentially online brochures. Marketing Research Marketing Strategy'
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