Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Ultimately, there’s no magic number of programs to run, but we’ve observed that marketers are most successful when they run enough programs to continually experiment, test, and optimize their marketing mix.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! Did your test audience find your call to action compelling enough? In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. Did they get your jokes?

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Martech

AUGUST 4, 2022

I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. I spent about a year working on it and it came out in May 2013.”. They also got more serious about tracking results and paying attention to what worked in terms of things like subject line and send times. “We

A/B testing 99

A/B testing Eye-Tracking Outreach Custom Publishing 99

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. I always love the opportunity to share what’s worked for us, and to hear what’s worked for other people.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. This works together with your email list segmentation. Think of it this way.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Tomorrow People

DECEMBER 6, 2018

The world of work is changing. These vast developments in tech and changes in how people work prompted Annabel Rake, partner, and CMO at Deloitte, to think about her team’s future. Deloitte’s marketing function is now more welcoming of flexibility, part-timers and working parents. How do you retain your competitive advantage?

CMO 136

CMO Advertising Agencies Paid Search Agency Personalization 136

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She occasionally posts about work culture and thought leadership. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

AUGUST 30, 2021

We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). And if it works, it’s only temporary. Here’s a case from an A/B test conducted by MarketingExperiments. Marketing Experiments A/B Test – How a change in tone increased lead inquiry by 349%.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

LEADership

DECEMBER 15, 2014

As a CMO, you need to think and work like an engineer, helping your team to do the same. Collectively, you can then focus on building a great product, continuously test it for performance and upgrade it regularly to meet your customer’s evolving needs. If you enjoyed reading this CMO Spotlight series in 2014, please tell us.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

Zoominfo

JULY 13, 2020

Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. From creation to testing communication, data can provide you valuable insights along the way. If you’re working for a B2B company, you likely have access to large databases, full of customer data. Identify buyer personas! Where Does Data Fit In?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. It’s a Smarketing world for B2B companies Sales and Marketing alignment has officially crossed the chasm from wishful idealism to a working reality. The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Navigate the Channel

DECEMBER 7, 2023

While there are some tried and true B2B marketing tactics that stand the test of time and work for most targeted groups, millennials are a different story. Mobile Marketing Absence According to a 2014 study by comScore, tablets and smartphones account for 60 percent of end-users’ digital media use.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Customer Experience Matrix

OCTOBER 7, 2017

That is, work is still organized into campaigns that deal with customer segments because the human manager needs to think in those terms. It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. But they are definitely showing progress.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

seo.co

FEBRUARY 3, 2022

According to Gartner , more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. How Gamification Works. Whether the goal is to track clicks, test sales, or collect data on surveys, make sure your game is an actionable step in your marketing objectives. billion by 2018.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Exo B2B

SEPTEMBER 13, 2023

Content marketers like to explore and test new things, including AI technologies. use generative AI tools such as ChatGPT or Grammarly in their work. I predict that by the end of 2014, this proportion will reach 80/20. I think our work is already undervalued, and AI will probably only make things worse.”

Marketing AI 59

Marketing AI Content Marketing Enterprise Management Work Management 59

Biznology

SEPTEMBER 6, 2019

was obliged to announce that it had been the victim of the biggest data breach in history (that we know of) in 2014. And this worked. They needed a system that created alignment around existing ideas, that reduced work redundancies on new test projects that built ideas into projects or minimum viable products.

Work Management 132

Work Management PR Acquisitions Act-On 132

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. It’ll make it easier to track what elements of your page encourage folks to download it and what doesn’t work. Applause offers crowd testing for apps to help companies improve their digital experiences.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Biznology

APRIL 21, 2017

Indeed, everywhere I went, I was able to connect conference talks with my work. ” moments amidst the sea of validation for my work. In the keynote, he told the story about how he acquired ICC in 2014. It won several awards prior to 2014 and positively influenced sales for the beer over the course of years.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Litmus

APRIL 1, 2021

2014 – The integration of CSS with HTML brought in the era of interactive emails. 2014 – Dynamic content is used to create personalized experiences with subscribers. 2014 – Canada’s anti-spam legislation ( CASL ) comes into effect. Eventually, the need to work smarter cross-collaboratively became evident.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

TrustRadius Marketing

JULY 13, 2022

Messaging service WhatsApp lost millions of u sers to a competitor in 2014 when a router issue caused hours of downtime. We can’t all get what we want, so you’ll need to set a budget and work within its constraints. Does it actually work? The perfect disaster recovery plan is useless if you haven’t tested it.

Budget Programs 98

Budget Programs Software Analysis Guidelines 98

Martech

OCTOBER 20, 2022

Design, run and optimize/test marketing campaigns. The Brand/Demand Builder is usually the marketer using martech to conduct their work, implementing different platforms to run and manage marketing campaigns. Design and manage internal workflows and processes. Integrate marketing technology products with each other.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Marketing Budget 86

Sharpspring

FEBRUARY 24, 2022

A 2014 study found that the color of a logo impacted how consumers responded to brands. While a complete re-brand might be out of the question, you can still be strategic about the colors you are working with to create more engaging email marketing. Don’t forget to A/B test! Have you ever judged a brand simply by its logo?

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Convince & Convert

JULY 10, 2014

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.

Marketing Websites 160

Marketing Websites Merchandising Case Study Case Studies 160

Martech

APRIL 5, 2022

Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. Heat Test Report ). In 2014 it was 76%.) Nonetheless, there continue to be a large number of organizations and people who don’t understand this. Business performance. A big improvement.

Business 114

Business Loyalty Paid Search Agency Acquisitions 114

Sprout Social

APRIL 21, 2020

Level up by putting new ideas to the test. While not every new trend will work for your brand or resonate with your audience, you might hit on something that blows your past results out of the water. Social and creative testing is a great way to work out a hunch, question or challenge related to your strategy.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Brightedge

SEPTEMBER 9, 2022

YouTube tests videos in comments and launches podcasts homepage. You can now check that changes to unindexed pages have worked correctly. If you work in the education space, adding the correct structured data could increase your exposure in the search results. YouTube Tests Videos in Comments and Launches Podcasts.

SEO 52

SEO Guidelines Validation Youtube 52

Marketing Insider Group

AUGUST 30, 2021

We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). And if it works, it’s only temporary. Here’s a case from an A/B test conducted by MarketingExperiments. Marketing Experiments A/B Test – How a change in tone increased lead inquiry by 349%.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. Time of Day Testing. Topic Testing.

Ad Frequency 149

Ad Frequency Social Media Tagging Communities 149

SmartBug Media

AUGUST 19, 2019

With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? 69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. Second, test, test, test, and test some more.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Convert

JULY 7, 2021

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. Pay attention and find what works for you! If you’re not measuring ROI, all that hard work goes to waste.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Custom audiences will also assist with your A/B testing efforts later. Refine and tweak specific subcategories after testing ad creative. Use A/B testing to uncover which campaigns perform best. Advanced A/B Testing Ideas.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Envy

NOVEMBER 24, 2022

The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses. However, that doesn’t mean you can’t test out some theories ahead of time. You can provide customers with a small discount to test the waters and see what they respond to. BILLION spent.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Buffer

FEBRUARY 10, 2023

It's fair to say that not many people grow up dreaming about working in customer support. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. It's not the typical aspirational career path!

Paid Search Agency 72

Paid Search Agency Customer Satisfaction Thought Leadership Work Management 72

Litmus

JUNE 2, 2021

Back in 2014, email marketing advocate and author Jason Rodriguez shared his reset code which sparked a discussion in the Litmus Community where fellow email geeks shared their resets. See if your CSS resets work. Start testing today ?. What are common CSS resets? This was clearly a problem back then. That was fun.

Email Marketing 61

Email Marketing Paid Search Agency Opt-out Opt-in 61

Salesforce Marketing Cloud

SEPTEMBER 27, 2022

The AI then automatically infers each candidate’s personality profile and work DNA. During the Great Recession, from 2006-2014, companies with consistent, inclusive workplace cultures outperformed the S&P 500 in average annual stock returns. Feedback is a gift, so open that box and carry it into the future of work.

Work Management 98

Work Management Peer-to-peer Ethics Ideal Customer Profiles 98