KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. It attempts to help firms keep up with their competition in the increasingly digitized global economy. What is CASL?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. It should however be done to help reach your target audience and build brand awareness…not just to improve your rankings. And in those 10 years, I have learned something new every year.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JANUARY 22, 2014

Synchronization with Salesforce.com and SugarCRM are due by mid-2014. A workflow can include multiple steps but branching won’t be supported until mid-2014. The next release will support list-based triggers and additional actions. Workflows can execute multiple steps but only branch on whether the previous email was opened.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. When going after a Featured Snippet, you’ll need to be precise in your research and targeting. How to Get a Featured Snippet on Google in 5 Steps.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Industrial Marketing Today

JULY 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is not a new problem.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

Convince & Convert

APRIL 9, 2014

From ExactTarget , a free study called the 2014 Mobile Behavior Report. yz (Hidden) Podcast Page Sponsors'

Studies 86

Studies 86

Marketing Insider Group

AUGUST 7, 2020

Combined with the types of quantified datapoints managers like to see, this one is an excellent match for the target demographic. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. On top of that, Unitrends collected 50 unique responses with real pains and concerns from their target audience that can inspire the Unitrends sales and marketing teams all year long. MarketingProfs: A Day in the Life of a Marketer. Check out the survey! PayScale: CFO Vibe.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. When going after a Featured Snippet, you’ll need to be precise in your research and targeting. How to Get a Featured Snippet on Google in 5 Steps.

Features 52

Features Lead Scoring Lead Ranking SERP 52

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. The assessment was targeted to talent managers and asked questions around their current strategies, tactical issues, and general processes. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. Niches allow you to focus, provide better service, engage in targeted marketing and selling, and develop domain expertise. Be prepared for that eventuality. .

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

KoMarketing Associates

APRIL 1, 2014

For companies, this increases the need for targeted content and better connections. They are also developing tools like Magic Recs and Discover to provide personalized push notifications and information to individuals.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

SendX

FEBRUARY 26, 2021

Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. This is targeted selling at it’s finest, and it all starts with video.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. Webinars can be a great way to reach out to target audiences and showcase your firm's expertise and thought leadership. Each month an enormous amount of content is published on marketing. Why You Should Schedule Your Paid Search Ads. By: Ashley R. Cummings, OrangeSoda.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

Zoominfo

SEPTEMBER 22, 2023

We actually helped start this category back in 2014 through a partnership with Bombora. ZoomInfo focuses on three pillars to achieve this: Unlock Insights: Using real-time intent data, ZoomInfo uncovers valuable insights about your target audience.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. Targeting your audience effectively is crucial to your entire marketing plan. This struggle is real.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Hubspot

OCTOBER 11, 2018

Our ability to gather our customers’ information has never been greater, and advertisers lean into this data to fuel their ad targeting and audience creation. Third party data is information on individuals that's aggregated by third-party sources and made available on advertising platforms for targeting purposes.

Paid Search Agency 67

Paid Search Agency Optimization Ads Top of Funnel 67

Customer Experience Matrix

DECEMBER 13, 2020

A few points that haven’t been made quite so often include: - connected TVs and other devices allow individual-level targeting without use of third-party cookies. Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack. trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Convince & Convert

MAY 15, 2014

Existing Communities are Viral, Niche Hives for Content If you appropriately share your content into an existing community, you may well find it receives greater engagement, especially if you have targeted it well. Participating in existing communities allows you to publish your content into a hive of ready and willing community members.

Communities 166

Communities Google Business Work Management 166

Hinge Marketing

MARCH 19, 2014

Check out Hinge's Sylvia Montgomery above in a video blog post "How to Define Your Target Audiences" to help you better answer these questions. Related Stories 10 Ways B2B Content Marketing Goes Bad 3 Ways to Get the Most Out of LinkedIn Groups Hinge’s Fab Five: February 2014.' On Twitter or LinkedIn?

Linkedin 48

Linkedin Twitter B2B Marketing Video Marketing 48

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. These statistics all provide insight into the user behavior of searchers, which is crucial for all businesses to understand in order to better reach their target audience online in 2015.

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Zoominfo

OCTOBER 31, 2018

Rather than target an entire market as a whole, B2B influencer marketing leverages the pull of influencers in smaller, more niche demographics to achieve key marketing goals. Through B2B influencer marketing, your brand can establish more credibility among your target audience. Improve content quality.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JULY 13, 2020

Customer personas can be thought of as highly detailed representations of segments within your target audience. Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Vidyard

MAY 27, 2014

Lots of talk about Account Based Marketing (ABM) and how to use a mix of technologies to do highly targeted, and highly personalized, marketing campaigns to attract the big fish. The post 5 Key Marketing Takeaways from Sirius Decisions Summit 2014 appeared first on Vidyard. Welcome to the adult table, marketers!!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

DECEMBER 7, 2023

Target millennials with unique marketing approaches. While there are some tried and true B2B marketing tactics that stand the test of time and work for most targeted groups, millennials are a different story. Why is it important to target millennials in B2B marketing?

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Hinge Marketing

JANUARY 10, 2014

As we kick off 2014, here are 5 steps to take to help revamp your email strategy this year. Now that you have a full picture of last year’s performance, it’s time to set goals for 2014. Have a mix of content to promote that will appeal to each of your target audiences. But the proof is in the pudding.

Email Marketing 48

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 48

Hubspot

OCTOBER 11, 2023

Decided to target a specific shark. Tselikis said, "She's available for us 24/7, always has been, and that's why we targeted her. You have a target on your back. In 2014, two years after their appearance on Shark Tank, they started franchising Cousins Maine Lobster — an idea from Barbara.

Communities 63

Communities Research Practices Buy 63

Hubspot

DECEMBER 19, 2014

To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. February 2014: Page Layout #3.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

The ROI Guy

NOVEMBER 22, 2013

In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Let’s see how this plays out against the likely growth investments and your personal plans for 2014. However, more sales reps do not mean more revenue.

Forrester 40

Forrester Storytelling Training Deliverability 40

Content Standard

SEPTEMBER 30, 2014

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. billion ad impressions a year, but reports four times better return on investment (ROI) through content marketing than targeted advertising.

Studies 40

Studies Planning Marketing Management Forrester 40

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. If you want SEO success, you need a content marketing strategy for 2014! PPC campaigns allow your company to instantly generate targeted traffic and quickly increase online visibility.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40