Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). I wasn’t a math major, but if everything is going up, what is going down? I believe something else is afoot here.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Convince & Convert

NOVEMBER 19, 2013

Real-Time Marketing isn’t going to work without a documented and blessed process flow. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. We will see more and more traction with Youtility as we roll into 2014. Yes, you can hold me to that.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Everything Technology Marketing

MARCH 25, 2014

The results from our new study on Alliance Marketing are now available! Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. What’s always worked for you in the past, may not work today. The product still has to deliver It’s clear from the study, that a solid product has to back up good marketing and sales. The trend has been more of everything in B2B.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

ANNUITAS

MAY 22, 2014

Tony Jaros then perfectly translated Malcolm’s message for marketers, painting the very optimistic picture of B2B growth expectations with 90% of companies surveyed in the Intelligent Growth Study saying they expect to grow. There were points the research study made which validate what ANNUITAS sees in all our client engagements.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Contently

JULY 28, 2016

If you work in media, you know a lot can change in two years. Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. Tons of marketers still thought of Snapchat as a sexting platform.

Social Media 60

Social Media Media Social Networks Forecasting 60

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

Case Studies 80

Case Studies Case Study Studies Ad Building 80

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? Pop-Ups Strategies That Work on Corporate Sites.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Convince & Convert

JUNE 26, 2014

Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report. PR is working hard to find placements and increase brand awareness, but they haven’t fully transitioned to using the tools that help them do this at-scale.

PR 150

PR Social Media Studies Media 150

SnapApp

JANUARY 7, 2015

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best polls and surveys from 2014. MarketingProfs: A Day in the Life of a Marketer.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Vision Edge Marketing

JANUARY 25, 2022

While there are many prerequisites to customer acquisition , assuming you have completed all the upstream work and have a relevant and compelling offer, two prerequisites are critical to success: discoverability and engagement. . We can easily see how this works in our personal lives, when two people become engaged.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. So, why did only 2% of the 7 billion emails analyzed in the 2017 study use personalization?

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Vision Edge Marketing

MAY 3, 2022

Identifying, evaluating, and entering a niche takes time, resources, and work. . If you’re wondering whether there’s money to be made with the strategy, we only need to look at Siete Foods, a family-owned business which started in 2014 with grain free tortilla chips and in 7 years reached an estimated revenue of $21 million.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. They could relate to our challenges and follow each step as we worked to overcome them. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

ANNUITAS

MAY 28, 2014

While Comstock delivered a great speech that gave inspiration to the attendees, Tom Stein followed with a reality check when he unveiled the results of the Stein IAS Study – Great Expectations: What Today’s CEOs Expect From Their Marketers. When you translate the data from the study to a Net Promoter Score for marketing is it a -6.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. As marketers working in a constantly evolving field, we’re constantly finding innovative ways to conquer those weaknesses. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Still on the fence about social media marketing?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Marketing Insider Group

JANUARY 4, 2021

How does knowledge transfer and CPE credits work in positioning and delivering your webinars and how do you manage such a wide array of subject matter experts? Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

The Point

JULY 18, 2014

Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This feature works wonders at live events, when people post pictures and they are instantly displayed on big screens.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Exo B2B

SEPTEMBER 13, 2023

The Content Marketing Institute, USA’s content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. What interests me in this new study is the impact of AI on content experts and on their content itself.

Marketing AI 59

Marketing AI Content Marketing Enterprise Management Work Management 59

Salesforce Marketing Cloud

MARCH 28, 2023

Explore generative AI basics Learn how generative AI will change the future of work — helping your teams work more efficiently and create better customer experiences. He studied computer science in college. From 2014 to 2019, he played the role of a programmer named Dinesh Chugtai at a fictional startup called Pied Piper.

Ethics 98

Ethics Generation Guidelines Work Management 98

Leadspace

JUNE 15, 2017

, make sure you’ve planned at least some vacation time during July-August — even a day or so to tune out, recharge, and return to work having experienced at least a little sunlight exposure. ” It noted that employees who failed to take time off increased the likelihood of mistakes and resentment at work.

Work Management 73

Work Management Product Case Studies Social Media 73

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs).

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Content Standard

JANUARY 6, 2015

The 2014 Ranking Factors Study examined user signals for the first time this year, coming away with valuable insights into how user engagement affects the SEO of a website and its pages. Social signals ranked fourth, with the value of this attribute decreasing slightly in 2014 (while still remaining a vital component of SEO).

Studies 40

Studies Case Studies Click Rate Correlation 40

Brandwatch Marketing

MARCH 7, 2023

That works out at a new social media user every 15 seconds. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ANNUITAS

OCTOBER 29, 2015

Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 31, 2018

To put it simply, most B2B marketers aren’t sure how to make influencer marketing work for them. According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). In today’s post, we remedy this issue.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She occasionally posts about work culture and thought leadership. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. ” I should note that Neil only analyzed 560 blog posts–so far less data than the 100,000+ blog posts from the HubSpot study–but it is interesting information nonetheless. Did you enjoy this post?

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. Follow her at @LisaBeets.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Heinz Marketing

APRIL 20, 2021

They conducted a study to determine how both B2B buyers and sellers use consumer reviews. Back in 2014, Miles Austin of Fill the Funnel believed salespeople are foregoing customer testimonials because they: . I revisit this because it’s 2021 and not 2014. I mean, this blog has also shared its merits. Like attracts like. .

Ideal Customer Profiles 126

Ideal Customer Profiles B2B Copywriting Work Management 126

Navigate the Channel

DECEMBER 7, 2023

While there are some tried and true B2B marketing tactics that stand the test of time and work for most targeted groups, millennials are a different story. Mobile Marketing Absence According to a 2014 study by comScore, tablets and smartphones account for 60 percent of end-users’ digital media use.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65