The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider. Social Media

Social networking services should be facilitated not controlled


and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. Back in the late 90s I had an online community about memetics,, which I wanted to be a place in which to discuss memes, memetics, popular culture, and other social- and pseudo-scientific stuff.


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Are social networks as dominant in B2B content marketing?

Exo B2B

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! Oh, really?

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all?

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places


What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Well, the fundamental point missed in that way of thinking is that a robust, mature social business platform is not just a Facebook-style social networking used at work. Your choice of social platform does matter ; 2.

21 Vital Mobile Marketing Facts and Statistics for 2014


According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. How large is the mobile share of social network traffic? The Social Media Hat ). ” ( The Social Media Hat ).

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. Social Media Examiner ).

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What to Know: SMX West 2014 Takeaways

KoMarketing Associates

This is also the case with Bing, as they too are using social signals in addition to location data and search history. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result.

Why Facebook Should Be Worried About Other Social Networks


Early social networks had life spans like house flies. But with newer social networks abounding, is it still the preferred choice of the public? According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. While millennials also prefer it to the competition, a pair of newer networks is gaining ground.

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. Dracula’s LinkedIn Profile by Social Media Today. 9 of the craziest PR and social media requests by Ragan’s PR Daily. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at?

The Trouble With Secret, Whisper, and Anonymous Social Networks


In a world where everything about you is public, these social networks feel like a safe haven for you to be the real you. Is the privacy pendulum swinging the opposite direction so social media will become all about anonymity? For two weeks, I''ve immersed myself in the two most popular social networks, Secret and Whisper, to see how they work and get an idea of how they''ll impact our lives in the future. Is Anonymity the Future of Social? Social Media

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr,, the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.

Google+ on its Third Birthday


If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. This isn’t about a social network in the same way that research on mice isn’t about the mazes.

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The Stories Behind 5 Social Networks That Never Caught On


What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media.

Are Your Prospects “Friending” Other Social Media Networks? [CHART]


by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit. Marketers use these networks to promote their companies, services, products and to build and nurture their customer base. In October 2012, Sorav Jain wrote an interesting article on the 40 most popular social networks around the world.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter


We grow social networks expecting opportunities to create meaningful business relationships. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. What’s great about this concept is the community feel and social sharing capabilities are baked in. They could decide to promote this Showcase Page to their network already established on LinkedIn. LinkedIn pen (Photo credit: TheSeafarer).

Successful SNS’s should be modeled on the college campus


The future of Social Network Services (SNS) can be discovered on High School and College campuses. Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators.

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4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. 2014 predictions customer management marketing technology marketing trends

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30 Social Media Statistics To Wrap Up 2014

EMagine B2B Blog

When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Twitter has grown from 241million in 2013 to 284 million in 2014. viewers in July 2014. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?


by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. Bonus tip: Social media marketing managers and content marketing managers make great curators.

Facebook’s declining popularity – Does it matter?


A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. For the past five years, social media marketing has centered on Facebook initiatives–and for good reason. The social network has 1.23 Social Media Marketing Facebook instagram Social network WhatsAp

Social Advertising Trends in 2014


As many social media networks have made the switch to public ownership, the pressure to advertise while simultaneously providing a pleasant user experience has become greater. Networks such as Pinterest and Instagram, both of which introduced ads late last year, thrive off of photo- and video-based interaction from their users, which makes it easy to forecast advertising success in the future, as ads blend seamlessly into their content. Retail / E-commerce Social Media

#FirstTweet: Proof That You Should Be Open to New Social Networks


And I think this proves that we should keep an open mind when it comes to new and emerging social networks. Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. In honor of Twitter''s eight-year anniversary, they''ve launched a tool to let you see your debut tweet. Click here to see your first tweet. If you''re not already logged into Twitter, enter your Twitter handle.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. Trying to build a community on social media isn’t easy.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

But what happens when the efficacy of the ad network declines? Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

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18 reasons to listen to social media before you leap


Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Here are 18 reasons to listen to social media before your leap: ADVOCATES: One of the most valuable segments to any business or brand are the people who support your cause and recommend you to others.

The B2B Online Marketing Quick Checklist for 2014

EMagine B2B Blog

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. If you want SEO success, you need a content marketing strategy for 2014! Social Media Campaigning. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails.

B2B social media – a two horse race?


Social media is time consuming. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. But in 2014 the focus is on hard returns.

Stop Talking! I’m Trying to Listen!

Paul Gillin

As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability. Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more. Beyond Social Media. Now the members of our network have become the hotel.

RSS 101

What Will Future Marketers Learn in School This Year?


“ The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices. Learning how to use social networking skills as a tool to build your personal learning and professional networks should be happening while students are in college.

Newbies Take Note: 3 Social Selling Mistakes to Avoid

Sales Intelligence View

Social selling is a relatively new technique. Sales Data Sales Intelligence sales productivity Social CRM Social Media for Sales Social Media Tips Social Selling Professional Networking sales mistakes Sales Tactics sales techniques selling mistakes social Social Networking social selling social selling errors social selling mistakes Heck, Lin […].

4 Trends That Show How Content Sharing Varies Across Social Networks

Content Standard

According to a recent report by social marketing company ShareThis , activity surrounding content sharing varies across social networks and depends on the type of content. The report reveals sharing trends on three leading social networks: Facebook, Twitter, and Pinterest. The report, which analyzes eight content categories, shows apparent disparities among the social networks. Marketing Social Media

Why Facebook Isn’t Worried About Ello

Paul Gillin

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.”

6 Trends Highlighted at Social Media Marketing World


by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.

Tips to Amplify Your Lead Gen with Next Gen Social Data


Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Are you still having trouble nailing down an ROI from social media? ’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more.

The 3 Social Media Networks That Are Best for B2B Marketing

The Forward Observer

As a B2B marketer, are you overwhelmed by all the available social media networks? Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. That same CMI/MarketingProfs study B2B marketers are using many different social media networks , albeit to varying degrees. effective) social media presence.

Upworthy’s Top Takeaways For Creating Viral Content


Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks,” said CEO and co-founder Eli Pariser, in a BusinessInsider article. “I But not TOO clever. - Optimizing for Social is different than optimizing for search.

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