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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 142
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MarTech’s CRM experts to follow

Martech

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He founded CloudToShare in 2014 and hasn’t looked back. Business email address Sign up now Processing. See terms.

CRM 87
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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. Here’s how I see things.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Block Out and Rise Above the Noise.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable?

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Top 10 Email Marketing Tips for Financial Services

SendX

Strengthen your business and stay in contact with your clients by upping your email game. When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

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MarTech Plot Lines for 2021

Customer Experience Matrix

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. remote work is here to stay.