KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We Are Social’s Social, Digital & Mobile Worldwide in 2014. Software Solutions Used. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Biznology

APRIL 21, 2014

We looked at Google searches in the US from July 2013 through February 2014. We decided to dig into The Search Monitor’s ad spend database to compare ad spend across 4 large verticals for PPC: Finance, Retail, Telecom, and Education. Here are two charts we found most interesting, but please contact us if you’s like to see more.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

FEBRUARY 2, 2016

After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. MediaPost ). Business2Community ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Directive Agency

AUGUST 9, 2020

With over 15 years in the industry, Stockebrand has experience as a professional search engine optimization and marketing (SEO/SEM) and digital analytics practitioner, trainer, and consultant. . He will be a critical part of the agency’s vision to elevate Directive into the upper-echelon of performance marketing agencies.

Paid Search Agency 59

Paid Search Agency Marketing & Strategy SEM Deliverability 59

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Exo B2B

FEBRUARY 20, 2023

We’ve been saturated with content since 2014, so can you imagine what it will be like in six months, a year? Penn writes on the explosive use of ChatGPT, which could have a devastating effect on SEO and SEM. Put your hand to the grindstone, differentiate yourself from the crowd and don’t just be trendy.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Webbiquity

MARCH 8, 2016

billion in 2014 to $313.42 Only 30% of B2B marketers said their organizations are effective at content marketing in 2015, down 8% from 2014. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: billion (+116%) by 2019 ( MediaPost ). MarketingSherpa ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs).

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Webbiquity

JUNE 23, 2015

In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 9 Search Engine Marketing (SEM) Facts and Statistics. Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. MarketingProfs ). MarketingProfs ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Directive Agency

NOVEMBER 8, 2018

Search Engine Marketing (SEM/ Pay Per Click) produces advertisements that are strategized to outbid and outrank competitors in search results. SEO & SEM Positions. The following are a few useful tools to get started with SEM: Google Academy for Ads. Google Analytics. SEO Course. Google Tag Manager. Easy enough. PPC Course.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

KEO Marketing

OCTOBER 10, 2017

Marketing spend on online video is up 114% since 2014. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KEO Marketing

JULY 30, 2015

The company also ranked 23 rd in the 2014 list. KEO also won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc.

Interactive Marketing 48

Interactive Marketing Lead Scoring Lead Ranking Advertising Agencies 48

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . Featuring: @jdischler. Featuring: @stevesirich.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

KEO Marketing

OCTOBER 31, 2017

From December 2014 to January 2016, Google’s use of rich answers has almost doubled. Although rich answers come in many forms, an example might include instructions for the search “how to make French toast.” This upward trend is expected to continue in the coming years. For a branded search, Google can deliver a knowledge panel.

SEO 48

SEO Trends Multi-Channel SERP 48

Navigate the Channel

MAY 22, 2023

You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” Elevate your brand’s credibility and influence through the human voice of podcasting. were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Mike Pickowicz (PPC/SEM Analyst). This post highlights how absolutely critical Google+ is to Google search, and it seems like it’s only going to grow more important from here.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. While SEO and SEM are definitely different disciplines, there exists some crossover metrics and insights and suggest they should not be siloed from each other. These performance lifts can be significant compared to simply focusing on SEM campaigns.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Standard

OCTOBER 27, 2015

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. percent for most of 2014.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. percent for most of 2014.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Navigate the Channel

JULY 9, 2023

Since 2014, when the tool was launched, Google has integrated GBP listings as much as possible into search results, particularly on mobile searches and local searches. , it’s probably because you’ve seen or heard of its value—particularly to local businesses—in a geographical area and want to know more about how it’s used.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

QuanticMind

NOVEMBER 14, 2016

Incorrect product categorization – Incorrectly categorizing products, or marking them with the wrong images, is at very least a waste of SEM spend as your listings for red women’s shoes accidentally show up in men’s pajamas – and again, Google will still charge you for the listing.

Google 40

Google Terms and Conditions Adwords Marketing Management 40

Webbiquity

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). Grandparents are the fastest-growing demographic on Twitter. ( #Socialnomics 2014 ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Martech Advisor

OCTOBER 14, 2019

October 14, 2014, was the day it all began – MarTech Advisor was founded. There is so more to digital marketing than meets the eye, with acronyms such as SEM, SEO, PPC, SMM, ROI and the innumerable channels that fall under this umbrella. Top Three Most Important Aspects of Digital Marketing. But don’t get overwhelmed.

Account Based Marketing 8

Account Based Marketing Budget Programs SEM Amazon 8

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Biznology

OCTOBER 26, 2016

I came to work on digital marketing—email, websites, SEO/SEM, and social media. And in 2014, I earned the opportunity to do a deep dive and develop our first dedicated social media marketing team. In 2014, Gerald C. Really interesting work with a steep learning curve. So much to do! So much to learn.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Webbiquity

MARCH 27, 2018

Video views on Twitter grew 220X from December 2014 to December 2015. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Tweets with video are retweeted six times more than photo posts. and 6–7 p.m.

Stats 242

Stats Twitter Linkedin Planning 242

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? Google Ads first introduced the concept of close variants in 2014.

PPC 111

PPC Practices SEM Best Practices 111

Webbiquity

APRIL 27, 2017

Zendesk expanded its product by acquiring live chat software provider Zopim in 2014. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Includes searchable knowledgebase of articles and documents.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Zoominfo

JUNE 18, 2018

DiscoverOrg came to this fork in the road in 2014. That’s something you can’t get with re-targeting, or SEO, or SEM, or conferences and events. Outbound selling is the way you scale your business, the way to grow your company in a scalable, strategic, proven way. That’s an empowering feeling.

Cold Calling 130

Cold Calling Training Paid Search Agency SEM 130

SnapApp

DECEMBER 4, 2017

The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . We know that there mobile searches outpaced desktop back in 2014, so it makes sense that more and more marketing teams are putting an intense focus on mobile ads. . . #11.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClickZ

FEBRUARY 18, 2020

We would turn up to Trade Shows and see new competitors landing their yachts into the port to host after-show parties rather than take a booth, eye-watering investments in PPC for a short-term SEM fix and an aggressive focus on winning as many new logo clients as possible by any means necessary.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Single Grain

MAY 5, 2023

With a vision to cater to their niche-based marketing goals, they needed a better solution, so they hired SEM agency HawkSEM. The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Infographic: Nearly 1/3 of consumers click on paid links by leaderswest Digital Marketing Journal.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Directive Agency

MARCH 7, 2019

Before starting her company, she was the first editor of branded content at The New York Times where she won the Best Native Advertising Execution OMNA Award in 2014 and 2015. She is the founder of StoryFuel, serves on the board of the Native Advertising Institute and is a global influencer in content marketing. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Hinge Marketing

JANUARY 7, 2015

Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. SEE ALSO: Top 9 Professional Services Marketing Lessons Learned in 2014. Options on LinkedIn include LinkedIn ads and sponsored content. 4) Use Unique Phone Numbers for Each Ad Campaign.

Paid Content 48

Paid Content Marketing Automation Services Marketing Management ROI 48