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12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon (Also covered Pixar in this recent post.). Cannes Lions Predictions 2014 from Bridget Jung.

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Demand Generation Strategy Rules NOT to be Broken

ANNUITAS

*This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do Your Homework.

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MarTech Plot Lines for 2021

Customer Experience Matrix

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. remote work is here to stay.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Mobile video experienced a modest 23 percent growth over the first half of 2015 compared to the same period in 2014. billion purchase of LinkedIn, while Verizon is still working out the details of its agreement to buy Yahoo, a deal that may be in flux after Yahoo’s massive September data breach.

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Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix

A really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. (Of But nomenclature notwithstanding, the two systems do seem to work together. analytics customer database dreamforce enterprise decision management mobile marketing salesforce.com salesforce1'

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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done. Up to 25% of B2B database contacts contain critical errors.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She occasionally posts about work culture and thought leadership. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Why should you follow her?